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The Sound of Audience

Last Thursday night, 18.5 million people watched The Sound of Music performed live on television.Last season, 11.5 million people saw any show on Broadway.Quibble about the performances. Quibble about the production. Say (correctly) that the two experiences are not the same. Say (correctly) that you can’t monetize a TV viewing the same way you can monetize a theater visit.But here’s what it comes down to.When the only way to experience the product is in the building, you’re not losing...

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7th Annual Goldstar National Nutcracker Award

For the seventh year in a row, Goldstar is awarding the Goldstar National Nutcracker Award this December.Here’s a little history. A few years ago, we noticed that we had a LOT of different productions of The Nutcracker on Goldstar all over the country. This was also not too long after we launched our user review and rating system. Putting the two pieces together, we decided that it would be fun to give Goldstar members the chance to determine which...

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Pay-For-Streaming: A Slam Dunk For Growing Your Audience

The NBA is experiencing hiccups with the launch of its pay-for-streaming service, but in time they’ll be resolved.Pretty soon, all the major sports will be available for streaming, and people will be paying for the privilege. This will make it even more conspicuous that non-sports live entertainment is on the sidelines.Streaming earns you currency of two kinds: actual currency, as in money; and the currency of people’s attention. If you’ve only got their attention while the patron is attending...

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Happy Thanksgiving and Hanukkah!

For everyone in the venue and live entertainment community who has helped us launch SellingOut.com successfully over the last couple of months, I want to say a huge thank you. Have a great Thanksgiving!Also, and while I've still got a sliver of your attention, I want to ask you again to consider making a quick and easy donation to one of the organizations we've linked to on Goldstar. It's a 10-year tradition and one of my favorite things. The...

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Let’s Hope New Material Stands Up to Old When Monty Python Reunites

Hide Your Dead Parrots! Comedy Troupe Monty Python Set to Reunite After 30 Years for New Stage Show.Like the Police Reunion years back, this is going to be enormously successful. As Stewart Copeland told me a few years ago, keeping the brand "pristine" by not touring is going to mean the demand to see the Monty Python gang onstage will be epic. Write it down, and buy your tickets early if you can.One interesting side note is that they...

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Santa Anita Park Gets Major Upgrades to Attract New & Old Fans

There is no sport that's fallen as far as fast as horse racing. In 1960, America's three most popular sports, arguably, were baseball, boxing and horse racing. Baseball is still popular, if not No. 1 anymore; boxing has been eclipsed by MMA and is no longer dining table conversation.But horse racing has dropped out of view altogether. There's still a tiny bit of hoopla about the Kentucky Derby, but it wouldn't be hard to miss it completely, even if...

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Atlanta Braves Go Against Trend and Announce Move From City to Suburbs

The Atlanta Braves baseball team currently plays at Turner Field, which was built just 17 years ago and sits right in the middle of Atlanta. You can see the skyline and the State Capitol building, and the building is outfitted with all the latest and greatest technology, luxury suites and other trappings.Yet, the team announced that it will be moving to the suburbs of Cobb County and tearing the stadium down.If you had just traveled in time to the...

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Every Arts Organization Should Have This Key Goal

This article evaluates the work of the National Center for Arts Research, which tries to "determine what constitutes success for an arts group." I think that's a worthwhile effort, though of course, and I'm sure the NCAR would agree, it's really up to the organization to determine its own goals and then try to make them happen.I dislike the presumption, which comes out in the article, that arts organizations don't have clear-cut goals and that businesses do. Businesses have...

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Will a Takedown of Sites That Post Song Lyrics Work?

This seems quaint to me for some reason. A takedown of sites that publish plain text, in the form of song lyrics, probably happened first when I was helping provide you with your free 2MB homepage at GeoCities back in the '90s. But well-known musician David Lowery (of Cracker and Camper Van Beethoven) has helped the NMPA by developing a list of sites that post lyrics without any kind of compensation to the songwriters of those lyrics.After 15 years...

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Coming Soon: Buy a Shot on the Kiss Cam, Upgrade Your Seat at an Event

A few days ago, Ticketmaster announced that it’s working with a company called Experience to allow people to upgrade their seats shortly before or even during an event. Also, this app will allow you to buy certain kinds of things (one of the examples the press release gives is “having a mascot visit a seat at a ball game”) that normally you would either have had to buy as some kind of VIP package, or wouldn’t be able to...

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