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Priority No. 1 Should Be Developing Audiences

Milwaukee Symphony in crisis -- again.Greg Sandow, call your office.I hate to be harsh, but the orchestral world must obsess about delighting and developing audiences as much as it obsesses about saving orchestras. Audience first.

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Should Ticketmaster Be Suing Scalpers?

This article details a lawsuit that Ticketmaster has filed against a secondary ticket broker who does business mostly in Massachusetts. The suit is complex, but it seems that the thrust of it is that Higs Tickets uses bots to buy tickets to events and then resells them.I don’t know the details of the case, and I don’t like to speculate about this kind of thing, but my overall observation in this area is this: Traditionally, the relationship between ticketers...

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Apple Announcement Today: Mobile Devices at a Crossroads

Apple is making a product launch announcement today, and, as always, there’s not much more than educated guesses about what they’re announcing.Still, unless Tim Cook jumps right out of character, what we’re probably looking at is: a new and improved iPad, a new and improved iPad mini, maybe a new operating system called Mavericks (for Macs of all kinds), and maybe some tweaks to the Macs themselves.Probably not a watch or a TV or a waffle iron. (Ooh, put...

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The Lion King to Hit $1 Billion, Disney Delivers For Audiences

'The Lion King' Poised to Become Broadway’s First Musical to Bank $1 Billion.I just want to post so we can talk in billions! That doesn’t happen a lot in live entertainment, so congratulations to Tom Schumacher and the rest of the Disney gang. Things like this don’t happen easily or automatically or because of the automatic imprimatur of the Disney brand. They happen because the organization involved is delivering for audiences in special way. Well done.

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Jim on Bloomberg Talking Live Events and Mobile

Earlier today, I spent some time chatting with Carol Massar from Bloomberg TV about the future of mobile and live entertainment.

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Globetrotters Sold for Big Money, Showing Value of Family Entertainment

Trust me when I tell you that good family entertainment is almost a sure bet. It’s scarce, and parents are dying for you to provide it to them. It’s hard to keep young children entertained if you’re unwilling to sit them in front of a TV or hand them an iPad. But when someone designs good (or if I’m honest, even just decent) live entertainment for families and does a reasonable job marketing it, it sells.That’s why it doesn’t...

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Money Now, But Long-Term Value Destruction

I wrote about this a couple years ago, and it's only gotten worse. Short-term dollars (maybe); long-term value destruction. As soon as there's a mild downturn in interest in college football, these bad bowls are going to be a financial albatross that could bankrupt smaller schools and conferences. By the way, most of these games are practically unsellable as tickets, however much the lesser bowl games' proprietors try to pretend the contrary. It's also a perfectly mockable emblem of...

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Should You Buy Into Music Promoter SFX Going Public?

Should you buy into this:Let’s Dance! Electronic Music Operator SFX Goes Public?I express an opinion. 

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How to Keep Your Product Fresh? Don’t Overuse It

Hell has apparently frozen over again. This will be a successful tour, undoubtedly, because the Eagles have an amazing back catalog and have toured so infrequently. As Stewart Copeland of the Police told me in an interview a couple years ago, the secret to the absurd level of success of the tour by The Police a few years ago came from the fact that the band remained "pristine," and had not toured for years and years, despite the high...

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Grow Your Attendance With an Audience Orientation

It feels like you could just cut and paste this story from year to year, doesn’t it? But, if you’re in our business, even if you’re not in the arts, this should concern you. If you’re here, it’s because you want to sell out your venue, and if you don’t really care about that because your nonprofit feels that worrying about selling tickets is too crass for words, then how about this notion?If you were selling out, these numbers...

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