#MondayMotivation: Forget “Big Data”
- DATE: April 8, 2019
- POSTED BY: Jessica Koslow
Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: “Customer Information” or License to Spam? Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.” Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we’ve built our …