Archives

#MondayMotivation

#MondayMotivation: Dynamic and Variable Pricing, Explained

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Variable Versus Dynamic Pricing. Do you have one of those friends who can’t resist correcting people on the proper use of “who” versus “whom”?  Perhaps you don’t because you are that person. Regardless, you’re all welcome here. Personally, I let the who/whom thing go because I’ve never misunderstood anything said to me because of it. Other frequently mistaken words though aren’t as...

Read More

#MondayMotivation

#MondayMotivation: Ticket Sales + Community Involvement

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pick a Venue, Make a Statement. Site-specific performances aren’t common, but they happen. This is the first site-specific performance I’ve heard of where the site and the content have such a powerful connection. The show itself, The Death of Bessie Smith, is about a segregation-era hospital and the death of the famous blues singer of the title, but the hospital where it’s happening is...

Read More

#MondayMotivation

#MondayMotivation: We’re Handing Off the Torch of Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Most Important Thing in the World for Marketers to Understand. On October 23, I gave the keynote at the (very fun) Arts Reach 2014 conference in (very fun) downtown Los Angeles. The talk was called “The Great Jump Ball” because my point was to explain that the cultural and business and societal norms of the next 50 years or...

Read More

#MondayMotivation

#MondayMotivation: “New” vs. “Regular” Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How Much of Your Audience Should Be "New"? There’s no right answer to the question of how much of your audience should be “new.” Let me rephrase. There is a right answer to the question, and it’s this: It depends. I was reading this really interesting summary of a study in the UK about the percentage of audiences that were “new” (hadn’t been in...

Read More

#MondayMotivation

#MondayMotivation: Apps Are Dead. Long Live the App.

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: All Apps Are Trash. Eventually. And probably sooner than you think, your app is in the trash. Mine too. Which is sad for me because I’ve got two of them. The iOS app alone has been downloaded more than a million times, and they’ve both got killer rankings (4.8 stars on iOS and 4.6 on Google Play). Not to mention that it’s taken years and...

Read More

#MondayMotivation

#MondayMotivation: More Sales Should Not Equal More Work

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Why We're Digitally Integrating Major Ticketing Platforms. Back in Goldstar’s early days, we used cutting-edge technology to let our venue partners know about the Goldstar members coming to their shows: a fully automated fax! I’m joking, but only a little bit. When we started (15 years ago), many venues did want this information via fax. So we invented a virtual gateway to...

Read More

#MondayMotivation

#MondayMotivation: It’s About Connecting You With Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Goldstar Distribution Network: Why We Built It. Goldstar’s about connecting your event with our audience. That’s our thing. I’ve said that, or something like that, lots and lots of times, but it started to occur to me a few months ago that it wasn’t quite right. Our thing isn’t about connecting your event with our audience. It’s about connecting you with...

Read More

#MondayMotivation

#MondayMotivation: Strong Channels Have Staying Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience. Do you need to own everything you use? These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden. Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid (as...

Read More

#MondayMotivation

#MondayMotivation: People Value Live Experiences More

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Value of Live Entertainment: Still Growing. The value people place on live entertainment continues to rise. I don’t understand why people in the live entertainment business obsess so much about the increased cost of delivering live entertainment and think so little about the crazy upward trend in the price the market is willing to pay. By looking back a few years,...

Read More

#MondayMotivation

#MondayMotivation: Stop It Now

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pretending To Be Hot. A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events....

Read More


Sign Up for Emails

VIEW PAST ARTICLES