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#MondayMotivation

#MondayMotivation: Be Everywhere Live Entertainment Fans Are

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Be Where the People Are (And the People Are on Mobile).Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books —...

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#MondayMotivation

#MondayMotivation: The Fans Are What It’s All About

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember the Fan Even Before You Forget.Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers.In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting,...

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#MondayMotivation

#MondayMotivation: It’s About the People That Make It Matter in the First Place

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember: It's Not About You.Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you.If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment...

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#MondayMotivation

#MondayMotivation: Move Yourself Closer to Something Special

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Might Fail, So at Least Fail Up.I have a friend who is a very successful live entertainment producer. He’s a creative genius, not as an artist, but as a business person and an impresario. He sees more ways of getting people excited to be in the same building with a bunch of other people to see a...

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#MondayMotivation

#MondayMotivation: The Future Is About Attention

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Can't Fill Your Stomach on Low-Hanging Fruit.If you’re standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that’s easiest to pick.You don’t climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It’s an excellent...

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#MondayMotivation

#MondayMotivation: You Could Be Missing a Lifetime of Value

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: A Customer’s Value Doesn’t Stop at the Checkout Screen.Once or twice over the years, I’ve mentioned the term Customer Lifetime Value.I thought I’d dwell on it for a moment because some might not be clear what it means in marketing terms and why it’s important.What it means, perhaps obviously, is the total economic value of a customer to...

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#MondayMotivation

#MondayMotivation: It Should Start With — Dare I Say the Word — Fun

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: To “Educate,” Entertain First.I was reading an article on the New York Philharmonic’s Very Young People’s Concerts. The series arose, apparently, when the younger brothers and sisters of the kids who showed up for the famous Young People’s Concerts got a little rowdy. Rather than giving those kids their first experience getting tossed out of a venue, the...

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#MondayMotivation

#MondayMotivation: Sometimes the Most Obvious Thing Is the Most Important Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Programming Decisions Should Be Reconsidered Every Couple Centuries.A lot of discussions occur about how to save classical music institutions, but I think the one that is so obvious that it almost avoids being discussed at all is content. This article makes the point that there are a handful of “Great Men,” as the author calls them, whose music...

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#MondayMotivation

#MondayMotivation: We Sing Along Because We Care

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Great Thing About a Live Event Is It Includes You.I had fun reading this article, in which the author complains about her recent trip to an Elton John concert. The problem was that people were singing along to Elton’s songs so much that she couldn’t even hear Elton sing.I sympathize, kinda.But not really. Because the last thing...

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#MondayMotivation

#Monday Motivation: They Replaced It With a Far More Rockin’ One

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Dull Is Dangerous, Sharp Is Safe.Back in the days when I trained teenagers to cut bagels for living, we had an expression about knives: Dull is dangerous, sharp is safe. Basically, what that means is that a knife that isn’t properly sharpened has a tendency to snag or to cut a person’s hand in a way that’s much...

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