Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the helpful information — everything from marketing to social media and more — we’ve learned from infographics. Just click on any title below to see the infographic:How Your...

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Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the posts written by Jim about growing your audience. Click on the titles to read more:Are You a Discount Buyer?Stop before you answer. Think a second. Because the answer...

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Another year has flown by -- and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors' Picks, and we've pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of our most-read posts of the year. Click on the titles to read more:Get to Know TEDxBroadway Speaker Wesley WhatleyTEDxBroadway 2016 speaker Wesley Whatley's first job was at the Magic Kingdom...

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According to Kissmetrics Blog, your welcome email "generates, on average, 33% more engagement with your brand than your average email marketing campaign."Are there ways you can improve your intro email?Kissmetrics shares this infographic below from InboxArmy about The Indispensable Welcome Email.Got a comment or question? Join the conversation on Twitter or Facebook.

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Goldstar’s about connecting your event with our audience. That’s our thing.I’ve said that, or something like that, lots and lots of times, but it started to occur to me a few months ago that it wasn’t quite right.Our thing isn’t about connecting your event with our audience. It’s about connecting you with audience, period.We’re not crazy enough to think that we are the only place to find great live entertainment consumers. (We’re the best place, but… ) And if...

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If you're standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that's easiest to pick.You don't climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It's an excellent metaphor. Marketers love to talk about low-hanging fruit. Low-hanging fruit is great because it's tasty and easy to get.But there's rarely enough low-hanging fruit. That's just the kind...

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As web users, not many of us would call ourselves fans of online advertising. But as professionals with a product to sell, we know online ads can sometimes be a useful tool. In yesterday’s Marketing Bootcamp on Entrepreneur, Andrew Chapin offers three great tips for making online ads that aren’t a turnoff.Respect the consumer. “…viewers' time is precious and must be respected,” says Chapin. Don’t place your ad in way that disrupts their experience. “Our own ad format...

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Friends and colleagues in the live entertainment and arts business: Why do people buy our product, a ticket to a show or event?I've been thinking about that some lately and have come to a terrible conclusion: Nobody needs what we sell.To be more specific, there is almost no practical reason why a person should ever buy tickets to a live event. It's far easier and less expensive to either not go or to do something else, like go to...

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We’re all looking to attract millennial audiences, and to do that we have to know how the millennial mind works. Nielsen Global Survey is on the task. They polled more than 30,000 online consumers in more than 60 countries over the last few years, gathering info on how they shop, where they eat and what matters to them.Their results reinforce and expand on what we’ve been hearing for years about millennials: They’re fully immersed in both online and offline...

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While hotels and live entertainment may seem like very different industries, the desire to impress our customers and create loyal fans is something the two have in common. Which is why we think the hotel marketing lessons Entrepreneur contributor Firas Kittaneh collected are worth a look.You can read the full list here, and check out our two favorites below: "1. Cater to the buyer’s desire for an innovative experience. Many large hotel corporations are discovering that modern travelers planning their itineraries are...

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