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Marketing

Are You Using the Web’s Most Popular Color?

Did you even know the web had a most popular color? Well ... it's blue."Blue is the color of Facebook, Reddit, Twitter, Tumblr, LinkedIn, Microsoft, whitehouse.gov, WordPress and Pandora … among others," reports Caitlin Dewey for The Washington Post.Dewey explains how blue became the it color: "Recently, the designer Paul Hebert began tracking the color palettes of the world’s largest websites ... On the world’s 10 most popular websites, shades of blue and turquoise outnumber other colors by a...

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Marketing

Here’s How to Get Your Patrons to Open Your Email Newsletters

With people's inboxes getting fuller and fuller (not to mention Gmail's Promotions tab relegating newsletters to the back burner), it can be tough to get your emails opened and read. Tough, but thankfully not impossible.The team at MarketingProfs.com recently shared a helpful infographic that offers tips on message length, subject lines and the best times to send to get fans engaged. Check it out:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Cleveland Orchestra Targets Millennials With ‘Members Club’

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they've created a 'Members Club.'Zachary Lewis of Cleveland Plain Dealer explains: "For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10."Plus, the program is available via a smartphone app.Do you...

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Marketing

Create Inspiring Promo Copy for Your Shows — Here’s How

Are you in charge of creating promo copy -- ads, blog posts, social media updates, etc.? Then you might be searching for some inspiration to stand out from the barrage of content and really showcase what your event is all about.We've offered helpful advice for creating quality content before (you can see the advice of Goldstar's Vice President of Content and Merchandising here). And now unbounce.com has put together a collection of 25 inspirational resources for copywriters. You can...

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Marketing

Tackle Your Theater’s Top Marketing Challenges

HubSpot polled thousands of marketers about their challenges and problem-solving strategies -- and they compiled seven of the most common challenges (and what you can do about them) here. Check out the two we've highlighted below:"Generating Traffic and Leads Why It's a Challenge Generating enough traffic and leads was the top marketing challenge, according to the 2016 State of Inbound report. While we ask marketers about their challenges every year, this time we added this answer as a new option --...

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Marketing

Think Outside the Industry: Design Your Own LaCroix Flavor

We shared how the sparkling water LaCroix has become the “it” drink for millennials and a status symbol for “cool” offices. Now, Wired reports that you can make up any LaCroix flavor you want. Chicago designers Nelson Cash have created a LaCroix flavor/meme-generator: MyLaCroix.com.From Margaret Rhodes' article: "I think a lot of people — and millennials my age — like LaCroix because it has that ‘90s jazz vibe,” says Mike McMillan, the designer at Nelson Cage who led the...

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Marketing

Treat Your Hardcore Fans Extra Special

In his back-to-back posts about How to Give People More of What They Really Want, Part I and II, Jim shared the founding marketing insight of Goldstar: People want to go out more. And then he pointed out that if their behavior is different from their desire, there must be something (or some things) getting in the way. He calls them gates.Gate 3 is getting somebody interested in an event. On exhibit now at The Smithsonian National Air and...

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Marketing

See What Your Competition Is Sending in Emails

Curious to know how other venues and brands are spending money and resources on email? Wondering if you're keeping up (or ahead of the game)?The folks at MarketingProfs recently released email marketing data from 3,550 marketers in the U.S. Here's how they're handling email marketing:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

What Motivates Your Patrons to Buy?

Customer satisfaction may be king, but this Harvard Business Review post makes the case that an emotional connection is the most effective way to maximize customer value, because you tap into their fundamental motivations and fulfill their deep, often unspoken emotional needs.Based on HBR's research, "on a lifetime value basis, emotionally connected customers are more than twice as valuable as highly satisfied customers. These emotionally connected customers buy more of your products and services, visit you more often, exhibit...

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Marketing

Great Storytelling Makes Customers Care and More Ways to Engage Your Patrons

Storytelling matters, declares MarketingProfs, and here's why: "Social media has ignited the need for good storytelling." In her post, Jennifer Smoldt writes that good storytelling makes for great content marketing. So what is storytelling, she asks:"It's not just good writing or engaging prose. It's not a one-off ad or campaign. Storytelling is planned, integrated, and purposeful. It's empathetic, original, consistent. And it doesn't sacrifice brand integrity. Storytelling employs both creativity and strategy."Smoldt shares her six essential traits of storytelling...

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