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Marketing

Do You Know How Big Your Audience Really Is?

Do you know how large your Goldstar audience is?A quick check of your analytics charts in the Audience Marketing Platform will give you that information -- your overall reach, email inclusions, pageviews, engaged audience and more. To see your emails and pageviews, for example, just click on “See All Analytics” next to the event you want to look at and then select the “Impressions” tab.The Impressions chart measures the event’s number of email inclusions and pageviews. Here’s an example:The blue...

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Marketing

Pro Tip No. 3: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.”SO: What strategies does Goldstar use to get members excited about...

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Marketing

A Good Reason to Go See a Show Live

"The Album Is in Deep Trouble" exclaims the title of a recent Rolling Stone article. Author Tim Ingham reports that "sales are plummeting, and the music industry is returning to the era of track-led consumption."Jim tackles this topic in his post, The Album Is Dead. Long Live the Album, in which he also discusses why performing an album at a concert is a great idea: "It brings a coherence and a total experience to a musical performance.And while the album...

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Marketing

Give Your Patrons What They Want: Expertise

Boost your patrons' confidence and, hopefully, it'll boost your sales.PSFK reports, "Consumers gauge their brand loyalty by the level of service they are being provided. Accordingly, retailers are increasingly focusing their efforts on offering expertise at all stages of the shopping experience ... "The post highlights a few companies that are investing in services "designed to boost the confidence of consumers at every stage of their journey."We've highlighted one example below, and you can check out the others here:"Best...

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Marketing

9 Smart Ways to Improve Your Digital Marketing Campaigns

Once your patrons are on your site or clicking open your emails, how do you get them to actually buy? It's a question we wrestle with daily.The infographic below, created by Connext Digital, "explains nine tricks of psychology that have been known to get consumers to convert," writes Laura Forer for MarketingProfs.For example, a few tactics are:The isolation effect: Highlight a single element in a group, such as making your CTA more distinct.Instant gratification: Minimize steps needed to purchase,...

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Marketing

Pro Tip No. 3: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is a third small SEO tweak that can help increase traffic and...

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Marketing

14 Smart Marketing Tips (From People Just Like You)

We're always on the lookout for helpful marketing tips to boost our business. Get ready to take notes because HubSpot asked 14 experts in their field for their very best marketing tips -- and then compiled an “ultimate list.”We've shared two of these tips below: "On the value of customer trust … 'I define sales as a meaningful transaction between two human beings, so before asking for anything, a customer’s trust must be earned. Brands need to build narratives that align...

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Marketing

Avoid Turkey Day Marketing Traps

It's time to put your holiday marketing strategy in high gear.According to the infographic below, by Collective Bias, consumers do most of their planning beginning just 10 days prior to Thanksgiving Day."Begin releasing fall-related content in early November," MarketingProfs advises, "the two weeks prior to Thanksgiving are a good time to capitalize on purchases ... that consumers are planning."Check out more tips on when and how to market for this time of year.Read More:Pro Tip: Customer Service...

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Marketing

Pro Tip: Promotional Marketing With Wendi Lebow

Meet Wendi Lebow Title: Chief Venue Officer Hometown: Jacksonville, Fla.Best Live Show She’s Ever Seen: “Man of La Mancha at the Alhambra Dinner Theatre when I was 10 years old. That show made me LOVE this business.”SO: Cyber Monday is fast approaching. Why should organizers participate in Goldstar's Cyber Monday promotion?WL: Cyber Monday is our biggest promotion of the year. Goldstar members typically spend 30% more during this time of the year. Views to emails, the site and app increase 23%...

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Marketing

Pro Tip No. 2: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.”SO: What types of information do Goldstar members care about...

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