Does your venue have a blog, YouTube channel or post on social media? Then you know it can be a great way to raise awareness, get people excited about your events and sell tickets. But do you know how effective your content is at doing all those things?Not if you don't track it.HubSpot recently outlined 10 ways you can measure the effectiveness of your content. Check it out below:Read More: Your Toolbox for Creating Great Arts Social Media Content ...

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Have you tried live-streaming yet? Maybe a live interview or some behind-the-scenes fun from one of your productions? Well, here's an eye-opening fact about this social media trend: Facebook users comment 10 times more on live videos than on regular videos.This is just one useful tidbit from the infographic below (created by direct response marketing agency Koeppel Direct and posted on MarketingProfs), which highlights why live-streaming can be a good addition to your arts marketing plans: It taps into...

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Halloween is creeping just around the corner. You've probably considered this holiday in your marketing plans, but if not, there's good reason to do so (next year!). Jim explains in his post, "What Does It Mean, Halloween?" " ... for a holiday for which there really is no 'true meaning,' people sure do celebrate. I think in the past, it was a kid’s holiday, and now it’s very, very broad. Maybe it’s the coming of age of the Saturday morning...

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Here we go again: Talking about how to keep your patrons happy and coming back for more of what you've got to offer. It's a topic we return to a lot because, well, it’s vital for a successful organization.Entrepreneur shares, "Acquiring a new customer can cost a business six to seven times more than retaining an existing customer." With that stat in mind, it offers three ways to consistently delight (and retain) your customers. We share one simple strategy...

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If you're looking to attract a younger audience (that's many of us), it's a good idea to be familiar with what's popular with that demographic. Like Venmo, for instance. It's an app that lets you send money to friends and family.According to PSFK, Williams Sonoma will soon accept Venmo as a form of payment for items on bridal registries: "Williams Sonoma hopes the new program will help the company appeal to a younger customer base that is accustomed to...

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You're a Swedish opera house premiering your rendition of Puccini’s Turandot, and you'd like to attract younger audiences. What do you do?One sure way to get new patrons is to release an ad that's been labeled “The Opera of Orgasms.”The Swedish opera house Folkoperan hired an ad agency to produce a video of people, um, having orgasms.Adweek reports: "In the film, people in various — not necessarily glamorous — sexual situations express their climax to the tune of the...

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It doesn't seem like there would be a right answer to the question: What size should an image be? But it turns out there are some very helpful guidelines you can follow so your content is as visually appealing and effective as possible. MarketingProfs shared this infographic by WeAreTop10, which pulled these image-posting rules from Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest and YouTube.Read More:You Might Fail, So at Least Fail Up 3 Ways You're Wrong About Live Entertainment,...

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Do you want your audience to talk about your event long after it's over? To tell their friends and family how amazing it was? And most important, to return to your events again and again?Of course, who doesn't?! But the path to creating an event that obtains "unforgettable" status isn't always clear. It's not necessarily about shock value, over-the-top performances or a big budget (thankfully), but often has to do with this advice from The Story of Telling: "Great branding:1....

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Are you trying to get creative with your email marketing? Instead of racking your brain for out-there ideas, why not take a look in your inbox? MarketingProfs just shared 15 real-life examples of email marketing worth a try.You can see the full list here and find the tips best suited to live entertainment organizations below:"3. Include a benefit (and pique curiosity) to make your subject line interestingThe subject line is the first and the most important thing that encourages...

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We mentioned selfies on Monday, and here they come up again. Hamilton continues to be the talk of the town with its app. According to Engadget:"The Official App has just about everything a fan could ask for including $10 ticket lotteries, a merch store, stickers and updates from Lin-Manuel Miranda himself. And yes, you can even put yourself on the $10 bill ... "So, I guess we have to ask: Have you incorporated selfies into your patron's experience?Got a...

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