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Marketing

Pro Tip: Marketing With Sandeep Khera

Meet Sandeep Khera Title: VP of Marketing Hometown: Cincinnati, OHBest Live Show He’s Ever Seen: “My wife and I loved seeing the Long Beach Ballet perform The Nutcracker. True to form, it was great for our kids and got the two of us into the holiday spirit!”SO: What’s the best advice you have for arts marketers as they start their 2018-19 season?SK: With a new season starting, I’d love to see arts organizers focus on building awareness early on. By doing...

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Marketing

Are You Reaching 2.6 Billion People?

Right now, billions of people are online! That's right -- according to Business.com, "There are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021."Most likely, you already use social media to boost your branding and marketing. Whether you're a seasoned pro or would like to learn more, Business.com writer Rolando Herrera shares six social media weapons to boost your business. We've highlighted two below: "Encourage customers to leave reviews. The...

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Marketing

Make This Major Arts Marketing Move

The key to better reaching your arts patrons, according to Peter Beck for MarketingProfs, is shareable brand experiences.Whether via social media or word-of-mouth, it's important to create experiences for your patrons that they want to share.Beck lists five tips for creating shareable brand experiences. Here are two suggestions below:"Act as if your company were founded this year. Instead of building off your historical marketing mix and trying to adjust, imagine how you'd approach the market as a new entrant,...

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Marketing

The Secret Weapon for Your Arts Marketing

Can you remember the last time an ad made you cry? Laugh? It turns out that ads which elicit an emotional response from you are more likely to influence your intent to buy than its content does.According to the infographic below by USC Dornsife College, "emotional content tends to outperform rational content."Check out the infographic, posted on MarketingProfs, for tips -- and examples -- on how to use emotion to make your marketing more memorable.Read More:TEDxBroadway News...

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Marketing

#WednesdayWisdom: Commitment vs. Inconvenience

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part Two.Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.In the live entertainment business, we have superpowers. I talked about one recently.Sadly, as Superman knows, sometimes those superpowers come with superweaknesses. Today, we’re talking about a superpower...

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Marketing

Draw Marketing Inspiration From This Captivating Character

A cute image or character can go a long way to captivate and engage your audience.Have you ever thought about creating a character that reflects your true brand image -- or maybe you're considering updating your existing one?On HubSpot, Caroline Forsey highlights Henneke Duistermaat, a writer and the creator of Enchanting Marketing, who "found it easiest to reflect her true brand image, connect with her audience, and make her business memorable by hand-drawing Henrietta. Henrietta is a cartoon character...

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Marketing

The One Word I’ll Never Say Again …

Here's one thing I've learned in my time working with live entertainment marketers and venues.Never say "algorithm."It's an ugly word. It sounds like "rhythm," as though we're going to get down to some funky beats, but it turns out to just be math. ... Still, since people seem to use smartphones and laptops and enjoy being able to watch unboxing videos and correct people when they say "your" instead of "you're," we are firmly in the Era of the...

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Marketing

Marketing Tips From the Best in the Biz …

AKA, minor league baseball teams. The marketing teams for these organizations don't have big name players (or big league budgets), so they rely on creativity to bring in the crowds.As 99u's Patrick Cain explains, "Its kooky marketing ways are branding 'fun' in ways that any company–selling anything, even something as objectionably boring as minor league baseball–can use."Cain outlines several lessons any marketer can learn in his article. We've highlighted a few favorites below:"Lesson 2: Make that experience one of a kind Some people get...

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Marketing

A Marketing Platform You May Not Be Exploring

According to Forbes, "LinkedIn has gone beyond acting as just a platform for networking. Every day, people are uncovering new business partners, boosting sales or conversions, and attracting brand new leads."Omar Jenblat shares a few reasons why you should master the art of outreach and marketing on LinkedIn." • Any page you have on the internet that includes your company’s information and content will affect your SEO rating. LinkedIn is no different. This is why it is important to...

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Marketing

A Good Time for Your Patrons to Buy? While They’re Out

What better time for your patrons to buy tickets to your event than when they're out -- having fun, thinking about the fun they're having, and wanting more.Online fashion brand Outdoor Voices is offering outdoor shopping experiences.PSFK reports, "Athleisure retailer Outdoor Voices created an innovative way to blend its brand message -- to get people moving, outdoors and having fun -- with its products, designing a pop-up experience that directed people to outdoor trail locations where they could view exclusive...

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