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Are You Running a Museum or a Shop?

Why do kids love museum shops? In fact, why, when you have a beautiful, expertly curated building full of artifacts, art and exhibits do you see and feel so much energy around that museum’s gift shop?Before jumping to the conclusion that people are just crass consumers, pause a minute. I think there’s something more to it.A shop, especially the really fun ones that a great museum puts together, is a living thing. The goods might be tacky or ephemeral,...

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Marketing

Think Fast — At Least When It Comes to Marketing

They say "the early bird gets the worm," and that's definitely true when it comes to viral marketing. Ken Davenport points out this important fact over on his blog, The Producer's Perspective, using examples like Oreo's infamous tweet during the Super Bowl blackout.He also touches on an important point: how do you act quickly when you have a large team? His answer: Trust. Read more about it here.Related:Single-Use Marketing Programs How to Avoid Big Mistakes With Ticket Sales Marketing Everything Is...

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Marketing

The Big 3: Horse Racing, Boxing and Baseball

Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not to be so permanent after all.I was reading about the Kentucky Derby recently and in the discussion of the current popularity of Horse Racing, I read something...

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Marketing

Marketing Quote of the Week

 

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Marketing

WILK: Words I’d Like to Kill — E-blast

WILK: Words I’d Like to Kill is an occasional feature on SellingOut.com, where I identify a word, phrase, acronym, or piece of jargon that I think needs to go on permanent vacation. It’s usually because the word itself is either harmful to the success and interests of the live entertainment business or just downright annoying. Maybe both.Our WILK today is “e-blast.”Have you ever been e-blasted?Did you enjoy that experience?Frequently, I hear marketers of live entertainment talk about “e-blasts,” by...

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Marketing

Live Rules! (But Don’t Get Cocky)

I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past levels … well, ever.So live is where it’s at. Hooray for us! But this article reminded me that the real strength of a business model comes...

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Marketing

Dramatic Improvements in the Technology That Powers B.S. Detectors

There’s no question that portable technologies have improved dramatically since the early '90s: mobile phones and computers existed then, but they work so much better now and everybody has them. In fact, they take these super-sophisticated tools with them everywhere they go.But that’s not the only technology of which you can make that statement, and this one is as important or perhaps even more important to modern marketers than computers and mobile phones.Of course, I’m talking about today’s high-tech...

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Marketing

The Strength of Unbalance

Recently, I talked about how some Broadway marketers are troubled by the relative lack of straight men coming to Broadway shows compared to the past. The thought there is that these men are a good, lucrative audience that they’re missing.That may well be true, but hidden inside that thought is the assumption that it would be better to have a “balanced” audience of men and women, or at least something closer to balance.Sometimes though, balance doesn’t make sense or...

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Marketing

Don’t Think Pink (in Reverse)

It doesn’t feel like very long ago that marketers were being admonished about their shallow perceptions of how to appeal to women. The assumption was that marketers, mostly being men, would make naïve and patronizing overtures to a female audience, epitomized by “pink think.” This is where you take the thing you made for a man and make it pink or in some other way pretty and dainty. (Not that this has stopped entirely. The “Bic for Her” phenomenon...

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Marketing

Marketing Quotables: Peter Drucker

From time to time we like to share noteworthy marketing and entertainment quotes. Today's comes from management consultant and author Peter Drucker, who wrote Concept of the Corporation and Post-Capitalist Society: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." -- Peter Drucker If you've created a product that really does "sell itself" then all you need is for people to discover it.

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