In honor of Inaugural National Bobblehead Day, we're flashing back to Jim's post, "Want Some Breakthrough Ideas? Just Do What Other (But Different) People Have Already Done," where he wrote about the Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. The Newsies Bobblehead Giveaway happens Tuesday, February 17, at 8:00pm. Jim wrote:I picked up a habit a long time ago that I...

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Read More:Marketing Quote of the Week: Maya Angelou Marketing Quote of the Week: Walt Disney Marketing Quote of the Week: Woody AllenGot a comment or question? Join the conversation on Twitter or Facebook.

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You know Facebook can be a useful marketing tool, but you probably have also figured out that's it's not as easy as it might seem. You can't throw up any old post and expect it to go viral. But with a little thought you can generate a lot of buzz for your organization on Facebook.To help, SocialMediaExaminer.com put together 10 successful marketing examples. You can check out the full list here, or below find a few of our favorites: #3:...

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Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we’re looking at marketing, which is essential to the success of any live event. See what Jim had to say about marketing in 2014 (click on any title to read more on the topic):The Most Important Thing in the World for Marketers...

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Read More:Marketing Quote of the Week Marketing Quote of the Week Marketing Quote of the WeekGot a comment or question? Join the conversation on Twitter or Facebook.

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Ever feel like the people around you are speaking gibberish? With all the marketing and sales terms thrown around the industry, it can be hard to keep up. Lindsay Kolowish at Hubspot.com feels our pain and came up with a glossary of 62 common sales and marketing terms. Check out the full list here and see a few must-knows below: Adoption process Another way of saying "the buying process." The stages a potential buyer goes through, from learning about a new product or service to...

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SocialMediaToday.com recently shared an infographic of predictions for how the marketing world will change next year. Jim has talked before about how difficult it can be to accurately predict the future, but it can still be helpful to get a sneak peek at what may lie ahead: What do you think? Will you be changing your marketing strategies in 2015?Got a comment or question? Join the conversation on Twitter or Facebook.

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In live entertainment we're in the business of telling stories, but that sensibility doesn't always stretch to our marketing goals. But the folks at CopyBlogger say it should. Check out their infographic below for tips to add story elements to your marketing:Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

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Recently on Entrepreneur, writer Murray Newlands shared tips to help startups gain press. However, we think there's a lot that live entertainment organizations (and frankly, everyone) could learn from this advice. Here's a breakdown:Step 1: Find journalists that fit your "niche." For example, if you're a local theater company the local newspaper is an obvious choice, but you could also reach out to theater bloggers, college newspapers' entertainment sections and publications and websites that cover interesting events in your...

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Starting today through Monday in Atlanta, Americans for the Arts hosts its annual marketing conference, National Arts Marketing Project Conference. Tomorrow Jim's leading a Community Forum, titled The Greatest Revenue-Generating Tool Most Organizations Barely Use, about the the value of good customer service.Read more about Jim’s talk here. And if you’re going to the conference, be sure to say hello!Got a comment or question? Join the conversation on Twitter or Facebook.

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