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Marketing

Why Channels Matter: The Golden Eggs

For live entertainment and arts, perhaps even more than for most other things, channels matter.What do I mean by a channel? In nature, a channel is a waterway or a clear and navigable path through the sea. In broadcasting or in marketing, that definition became somewhat more metaphorical, as a TV “channel” is a “path” that the organization’s information travels through to get to you. In marketing, we now talk about channels as ways of getting information to groups...

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Marketing

The True Meaning of “Digital” Marketing

We truly live in a digital world …Sorry. I fell asleep as I was writing the previous sentence. If there’s a more trite phrase than “we live in a digital world,” it’s probably “your marketing should be digital.”* So trite, in fact, many people have forgotten the true meaning of the word.“Digital” means information that’s represented by a discrete number. “Let’s meet at 10ish,” and “Let’s meet when the shadow of the cathedral spire hits the fountain in the...

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Marketing

Marketing Quote of the Week: Albert Einstein

Read More:Marketing Quote of the Week: Karin Timpone Marketing Quote of the Week: Peter Drucker Marketing Quote of the Week: Maya AngelouGot a comment or question? Join the conversation on Twitter or Facebook. 

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Marketing

4 Stats You Need to Know About Content Marketing in 2015

Question: How's your image game these days? By that I mean, are you using them in your marketing, social media posts, etc.? If not, you should definitely start. Hubspot.com just released 17 visual content marketing stats (read the full list here) and one thing is very clear: People respond to images way more than text. Take a look at these three findings: 1. Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.2. Images and photos...

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Marketing

How NFL Fans Use Mobile and What it Means for You [Infographic]

Whether or not you're working in (or even interested in) sports, this infographic from Thinknear.com has tons of valuable insights. One of the most intriguing finds is that NFL fans use their phones whether they're watching the game from home or in the stadium -- meaning, they're always connected. Are there ways you can utilize this information for your own marketing strategies?Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Facebook Knows Your Customers Better Than Their Families Do

Are you taking advantage of this fact?Popular Science recently posted about a study that showed Facebook can accurately judge a persons personality (thanks to their "likes" and other information) better than their family, roommates, friends and work colleagues. The only people who know better than Facebook? Their spouses.So what does that mean for your business? Well, familiarizing yourself with Facebook's insights and metrics seems like a good start to better understanding your customers as does posing questions and surveys...

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Marketing

Hand to Mouth Marketing

I’ve always wondered what it would be like to have to find new customers for tickets all the time [shudder].Here’s what I tell the Goldstar team about that: We don’t find buyers for our tickets. We find tickets for our buyers.If you know what you’re going to be selling, but you have no idea who’s going to be buying, that’s what I call hand to mouth marketing, and it’s expensive and difficult. It’s expensive because if you’re selling to...

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Marketing

Marketing Quote of the Week: Karin Timpone

Read More:Marketing Quote of the Week: Peter Drucker Marketing Quote of the Week: Maya Angelou Marketing Quote of the Week: Walt DisneyGot a comment or question? Join the conversation on Twitter or Facebook. 

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Marketing

How Often Should You Really Post on Facebook? [Infographic]

Social media is a tricky thing to master. Post too often and you can annoy people. Post too infrequently and they'll forget about you. So where's the sweet spot?Obviously, it varies from business to business, but the folks over at ProBlogger recently shared an infographic that can offer some guidance on how often to share the same topic or message: If your company has a blog or shares content online, you may also want to check out their other tips...

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Marketing

You’re Always Too Busy to Go to a Show You Don’t Care About

For the next few days, count the number of times people tell you they’re busy. Chances are, you’ll hear it a few times, especially if you bump into people you haven’t seen in a while. “I’m so busy” has become, I think it’s fair to say, just something that most people say automatically. Instinctively, we all know that and pay it no mind. Oh, we’ll make the sounds that you’re supposed to make when someone tells you that they’re busy,...

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