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Marketing

Piggyback on Someone Else’s Publicity

Tonight, Mary Poppins Sing-A-Long opens at Hollywood’s El Capitan for an 11-day run, and just for tonight only, Richard Sherman, one of the composers of the 1964 film’s magical score, including the Oscar-winning song “Chim Chim Cher-ee" and “Supercalifragilisticexpialidocious," will be a special guest.You’d never have known it, but the making of this classic family favorite, starring Dick Van Dyke and Julie Andrews (who won an Oscar for her role), wasn’t easy. It took Mr. Disney 20 years to persuade...

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Marketing

Everything Is Marketing, Including Start Times

Check out this article about the change in start times on different kinds of shows. Here’s a key quote:“Empires rose and empires fell, but if there was one thing the world could depend on, it was the 8 p.m. curtain time for theater, opera, and classical music performances. That, however, was back in the 20th century.In the 21st century, if you don't check daily listings, you may be late for Act One. Though the Philadelphia Orchestra holds steady with...

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Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?)The Winter Classic...

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Marketing

What Happens in Las Vegas Will Be Happening in Madison Square Garden

Las Vegas has long been a place where popular acts (musicians, magicians and others) who are still popular, but probably beyond the peak of their popularity, can do very well.It's done by creating a monument to their achievements and success and marketing a location as the place that you can go to find them anytime. Celine Dion may not be recording many new hits, but she's got enough fans and enough of a catalog that when you put millions...

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Marketing

If You Name It, It Will Grow

I’ve been using the term “live entertainment” for more than a decade now, and in the last few years others seem to have caught up with me. I drifted into that term because to me, there’s a strong connecting thread between theater, live music, sports, walking tours, Cirque du Soleil-type experiences and whatever else might happen when people are gathered in a physical space primarily for the enjoyment of it.This article asks the question if “alternative theatre” needs a...

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Marketing

You Can’t Kill Demand for a Product by Giving It to More People

Imagine professional basketball as a business that’s exactly the same as it is now, except that you couldn’t watch a game if you weren’t in the stadium when the game happened.Would it make the live product more valuable? Would the teams suddenly make a fortune charging for tickets, merchandise, food and beverages? Or, would it be a business constantly flirting with financial disaster, looking for ways to “build its audience”?Bet on the latter. With live competition alone, the NBA...

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Marketing

Being Curious About Your Audience is a Good Marketing Tool

This is an outstanding, detailed report on Houston's Astrodome, which was the first domed stadium and was at one time called the "eighth wonder of the world."It's been unused for the last several years, and it appears that it will continue to sit empty with the cost to rehabilitate it too high to justify, given that nobody has a concept for putting it to use that would justify the expense.It sits next to the modern Reliant Stadium, which hosts...

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Marketing

Three Ways Newer Artists Are Selling Lots of Tickets

As an antidote to my recent complaints about the ancient nature of the concert touring business, this story suggests an alternative.The article mentions several acts, including Ed Sheeran, who "is part of a breed of newer and lesser known acts who are able to sell out top venues, even if they aren't pushing millions and millions of albums and singles like Eminem and Justin Timberlake, or dominating with chart-topping tracks and radio airplay like Katy Perry or Rihanna."These acts...

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Marketing

NBA GMs Like Miami Heat’s LeBron James Because He Fills Seats

GMs go with Heat, LeBron James.Note to sports ticket marketers: Maybe one of the reasons NBA GMs like LeBron so much is that he brings them buyers. When the Heat (LeBron’s team) go on the road, the team they’re visiting sells 99.1% of its tickets.

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Marketing

No One Knows and No One Cares

Here’s a joke for you: What’s the difference between ignorance and apathy?I don’t know, and I don’t care.No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them.That reminded me of something I say to entrepreneurs and would-be entrepreneurs all the time: If you work from the assumption that no one knows or cares about your product or...

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