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Should the Tonys Try to Be the Oscars?

The fact is many Americans have never seen (and may never see) a Broadway play. Which makes the televised production of the Tony Awards a bit tricky. How do you engage with an audience that isn't at all familiar with what you're celebrating?Neil Genzlinger at the New York Times pondered this question after this weekend's Tony Awards. The main tactic was to pretend that plays are movies and highlight songs and story lines (think Rocky and Aladdin) that would...

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Marketing

Hockey Conundrum Continued …

You’re missing an amazing Stanley Cup Finals.How do I know you’re missing it? Well, I don’t really, but the odds are in my favor. Despite the fact that ticket prices for the event are absolutely off the chart, especially in New York, TV ratings are pretty soft.Saturday’s unbelievable double overtime Game 2 in Los Angeles cost hundreds and hundreds of dollars to get into, but only got a 1.7 rating. True, it was a Saturday night, so it won...

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Marketing

The Venue Is Not a Building; It’s a Promise

There’s a song that some kids learn in Sunday School called “The Church Is not a Building” and I thought about it when I read a story about a performing arts venue in the midst of failing.I won’t mention the venue, but I’ll give you a couple facts about the situation. It’s owned by a municipal agency, and it’s used by the community for other purposes, but it also brings in professional shows and sells them. Those shows are...

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Bright Ideas

Are You Running a Museum or a Shop?

Why do kids love museum shops? In fact, why, when you have a beautiful, expertly curated building full of artifacts, art and exhibits do you see and feel so much energy around that museum’s gift shop?Before jumping to the conclusion that people are just crass consumers, pause a minute. I think there’s something more to it.A shop, especially the really fun ones that a great museum puts together, is a living thing. The goods might be tacky or ephemeral,...

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Marketing

Think Fast — At Least When It Comes to Marketing

They say "the early bird gets the worm," and that's definitely true when it comes to viral marketing. Ken Davenport points out this important fact over on his blog, The Producer's Perspective, using examples like Oreo's infamous tweet during the Super Bowl blackout.He also touches on an important point: how do you act quickly when you have a large team? His answer: Trust. Read more about it here.Related:Single-Use Marketing Programs How to Avoid Big Mistakes With Ticket Sales Marketing Everything Is...

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Marketing

The Big 3: Horse Racing, Boxing and Baseball

Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not to be so permanent after all.I was reading about the Kentucky Derby recently and in the discussion of the current popularity of Horse Racing, I read something...

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Marketing

Marketing Quote of the Week

 

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Marketing

WILK: Words I’d Like to Kill — E-blast

WILK: Words I’d Like to Kill is an occasional feature on SellingOut.com, where I identify a word, phrase, acronym, or piece of jargon that I think needs to go on permanent vacation. It’s usually because the word itself is either harmful to the success and interests of the live entertainment business or just downright annoying. Maybe both.Our WILK today is “e-blast.”Have you ever been e-blasted?Did you enjoy that experience?Frequently, I hear marketers of live entertainment talk about “e-blasts,” by...

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Marketing

Live Rules! (But Don’t Get Cocky)

I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past levels … well, ever.So live is where it’s at. Hooray for us! But this article reminded me that the real strength of a business model comes...

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Marketing

Dramatic Improvements in the Technology That Powers B.S. Detectors

There’s no question that portable technologies have improved dramatically since the early '90s: mobile phones and computers existed then, but they work so much better now and everybody has them. In fact, they take these super-sophisticated tools with them everywhere they go.But that’s not the only technology of which you can make that statement, and this one is as important or perhaps even more important to modern marketers than computers and mobile phones.Of course, I’m talking about today’s high-tech...

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