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Marketing

Welcome! Crafting the Perfect Intro Email [Infographic]

According to Kissmetrics Blog, your welcome email "generates, on average, 33% more engagement with your brand than your average email marketing campaign."Are there ways you can improve your intro email?Kissmetrics shares this infographic below from InboxArmy about The Indispensable Welcome Email.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

The Goldstar Distribution Network: Why We Built It

Goldstar’s about connecting your event with our audience. That’s our thing.I’ve said that, or something like that, lots and lots of times, but it started to occur to me a few months ago that it wasn’t quite right.Our thing isn’t about connecting your event with our audience. It’s about connecting you with audience, period.We’re not crazy enough to think that we are the only place to find great live entertainment consumers. (We’re the best place, but… ) And if...

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Marketing

You Can’t Fill Your Stomach on Low-Hanging Fruit

If you're standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that's easiest to pick.You don't climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It's an excellent metaphor. Marketers love to talk about low-hanging fruit. Low-hanging fruit is great because it's tasty and easy to get.But there's rarely enough low-hanging fruit. That's just the kind...

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Marketing

Are You Avoiding These 3 Online Ad Pitfalls?

Photo credit: Dai KE via Unsplash

As web users, not many of us would call ourselves fans of online advertising. But as professionals with a product to sell, we know online ads can sometimes be a useful tool. In yesterday’s Marketing Bootcamp on Entrepreneur, Andrew Chapin offers three great tips for making online ads that aren’t a turnoff.Respect the consumer. “…viewers' time is precious and must be respected,” says Chapin. Don’t place your ad in way that disrupts their experience. “Our own ad format...

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Marketing

We’re selling a drug. The recreational kind.

Friends and colleagues in the live entertainment and arts business: Why do people buy our product, a ticket to a show or event?I've been thinking about that some lately and have come to a terrible conclusion: Nobody needs what we sell.To be more specific, there is almost no practical reason why a person should ever buy tickets to a live event. It's far easier and less expensive to either not go or to do something else, like go to...

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Marketing

Millennials Vs. Baby Boomers: What Do They Want? [Infographic]

We’re all looking to attract millennial audiences, and to do that we have to know how the millennial mind works. Nielsen Global Survey is on the task. They polled more than 30,000 online consumers in more than 60 countries over the last few years, gathering info on how they shop, where they eat and what matters to them.Their results reinforce and expand on what we’ve been hearing for years about millennials: They’re fully immersed in both online and offline...

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Marketing

Hotel Marketing Tricks Worth Stealing for Your Venue

While hotels and live entertainment may seem like very different industries, the desire to impress our customers and create loyal fans is something the two have in common. Which is why we think the hotel marketing lessons Entrepreneur contributor Firas Kittaneh collected are worth a look.You can read the full list here, and check out our two favorites below: "1. Cater to the buyer’s desire for an innovative experience. Many large hotel corporations are discovering that modern travelers planning their itineraries are...

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Marketing

Timing Is Everything & More Lessons for Launching New Shows

This Inc. article takes a look at several 5 billion-dollar sales pitches -- and why they went so well. Turns out, they all have some things in common. Reporter Diane Currie Sam lists five lessons we can learn from their launch, and we're sharing three below: "Memorable one-liners When Steve Jobs introduced the iPod back in 2001, and he told us the product would let us have 'a thousand songs in your pocket,' he delivered the memorable one-liner that helped people...

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Marketing

Is Your Theater Scaring Up Some Halloween Fun?

Recently on this blog, we reposted some thoughts from Jim about Halloween. He wrote: "Culturally, I believe something has shifted in the last five or 10 years about Halloween: It’s big. It looms large in the mind of Americans in a way that it didn’t before.If I were a programmer for a venue or troupe or even the marketer for a sports team, I’d think about what this meant and what to do about it. If you’re a theater or...

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Marketing

How Your Venue Can Ace Millennial Marketing

When it comes to reaching millennials, authenticity is key. According to this PSFK article, L.A. grocery chain Erewhon is winning with millennials by being transparent about what they sell.In 2011, Tony Antoci bought the struggling stores, which only sell organic foods. Today the chain is "thriving," especially with millennials, who, "according to Antoci, 'just get organic.'"Jennifer Passas writes, "Immediately after buying the stores, Antonci worked on rebranding the shop and creating an ingredients list. The result was a list...

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