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Want to Better Engage Your Patrons? Listen First.

To be truly successful at connecting with your patrons, you have to really know them. There are a few ways to accomplish this, as MarketingProfs points out in its article about making your marketing copy more engaging. Read author Nick Usborne's two tips below, and then view his entire article."Get the language right by listening first. Imagine you're a nutritionist attending a conference of your peers, but you [accidentally] join the wrong meeting and find yourself stuck with a...

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Marketing

Make A Moment Bigger — and More Meaningful

Holidays and special occasions are great reasons to go out -- right? We (almost) wish every day was a holiday!Spotify is putting this idea into action. Every year, Black History Month is celebrated in February. But, as Fast Company points out, there is a "common refrain heard every February: that black history shouldn’t be confined to just one month, but celebrated and acknowledged year-round."Spotify and Saturday Morning Co. have created Black History Is Happening Now, reports Fast Company. This...

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Marketing

Do You Know Where to Spend Your Marketing Budget?

Since none of us has an unlimited marketing budget (wouldn't that be nice?!), it's crucial to spend wisely. Recently, Entrepreneur.com contributor Adam Bornstein offered advice to stretch your marketing budget. You can read the full article here, and see advice that's especially relevant to arts organizations below: "You want marketing that targets an audience so you’re in control and can make adjustments as technology changes. ... What is the value and purpose of your product or service? Who is your target...

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Marketing

An Unlikely Collaboration That Runs on Heart

OK, so you and I might not think donuts and running go hand in hand. But actually, according to Adweek, exercise-tracking app Strava uncovered that donuts are the No. 6 food or beverage mentioned by runners!Considering this, it might make more sense that Boston-based running shoe brand Saucony has partnered with Dunkin' Donuts to produce a limited-edition shoe, the Saucony X Dunkin’ Kinvara 9, in honor of the Boston Marathon. They're only making 2,000 pairs, and they've already sold...

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Marketing

How Do Your Emails Stack Up to the Competition?

Ever wonder how other organizations are doing with their emails? How many opens, clicks and unsubscribes? (Who hasn't?!)While we can't let you peek into the inboxes of your competitors, we can share this survey from Kissmetrics.com. They looked at rates for different industries, so you can see how you stack up compared to other entertainment emails and more: Read More: Do You Follow the Marketer's Rule of 7? Be Where the People Are (And the People Are on Mobile) How...

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Marketing

Give People Permission to Make Fun of You

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing.Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The...

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Marketing

What Your Patrons Want — at Every Age

We're all looking to attract and engage patrons from 8 (or younger!) to 80 (and older!). But getting those people in our seats and through our doors can be challenging. MarketingProfs shared the infographic below from Handmadewritings that highlights what online content different age groups prefer.Take a look -- it just may spark some ideas for (re)designing your website and help you better reach the six living generations in the U.S.Read More:Clock Time vs. Calendar Time Funny...

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Marketing

Contest: Watch & Win a $200 Boost Credit

Have you been curious about Boost? Want to see how it can further your reach and awareness with the Goldstar audience?Here's your chance to try a $200 Boost campaign -- free!Watch the video walkthrough of Boost here, then comment with the name of an event you'd like to give a Boost to, and you'll be entered for a chance to win. We'll pick 5 winners at midnight EST on March 27.P.S. You'll need to be an organizer on Goldstar...

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Marketing

Put a Handle On It

It’s important what you call something, especially when you want people to grasp what you’re selling. Let me illustrate.I was taking a bunch of clothes to the laundry a couple of weeks ago. Well, I was trying to. The clothes were in an unruly pile on the floor, after I’d pulled them out of my suitcase from the trip I’d been on. There were socks, T-shirts, boxers, jeans; they were all colors and sizes, and they all needed to...

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Marketing

Who Really Makes the Call on Your Marketing Budget?

When it comes to marketing budgets, it’s rarely one person’s call. And sometimes, you need to do a little (or a lot) of convincing to help someone see things your way. If you're looking for a way to convince your team or boss to try a new method, consider anticipating their questions and coming up with compelling answers.Below is an example we created, using Goldstar's new marketing tool Boost. Feel free to use it (if you've been trying to...

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