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Marketing

Holiday Treat: Use Boost & Get 150% Match! Now Until Dec. 31

This holiday season, we want to give your events the gift of extra promotion! When you create a Boost campaign of $500 or more between now and December 31, we’ll match it 150% (it’s like a BOGO and a half!). Boost puts you in a prime position in emails to Goldstar's most engaged members. And in December, when Goldstar members spend 30% more on average, Boost gives your event some extra sparkle. Boost is also the best way to get a jump on your...

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Marketing

Selling Out Editors’ Picks 2019: From Our CEO

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few posts from our CEO, Jim McCarthy. You can click on any title below to read the full article: Remember the "Good Old Days" of the Live Entertainment Business? "You should remember them, because they’re now! That’s right, we’re living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our...

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Marketing

Is Your Marketing in the Holiday Spirit?

The holidays are an important time for everyone -- arts marketers, too. Marketing Land reports, "The surge of emotions that accompany the holidays is an ideal opportunity to forge a lasting connection with consumers new and old alike." Below, Peter Minnium shares strategies for navigating the pitfalls and possibilities of holiday marketing: "The holidays warm hearts; your brand should too This time of year, more than any other, consumers are listening to their hearts more than their heads. Ads that are clear, direct,...

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Marketing

The Value of a Holiday Show

Christmas is approaching ... which means holiday productions have been popping up on stages in theaters all over the map: A Christmas Carol, It’s a Wonderful Life, The Santaland Diaries and many more. Stuart Miller reports on "The Business of 'Carol'" for American Theatre. He writes, "More than a mere box-office cash cow, Dickens’s classic is a community builder, a gateway drug, and a holiday tradition." Miller interviews people across the U.S. who share the benefits of having a local tradition...

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Marketing

3 Ways to Attract a Bigger Audience

Want more people to discover your events? Three little letters can make it happen: SEO. A quick primer on SEO if you’re not familiar: It stands for Search Engine Optimization, and refers to all the ways you can make your website more appealing to search engines, and improve where your site shows up in search results. The benefits of SEO are huge -- the easier it is for people to find your events, the better! If you want to improve your...

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Marketing

Have Your Best Year in Marketing Yet

Inc. writer Michelle Van Slyke reports that the key to having a successful year in marketing is ... planning. And, 'tis the season to start since the end of the year is fast approaching. Van Slyke shares some advice from her own personal experience to make next year your best year yet. "Start with Reflection Every planning meeting should begin by reflecting on the prior year. What worked? What didn't? What did we think wasn't going to work, but did? The answers...

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Marketing

When Making Fun Can Lead to New Fans

Bad reviews can be good for business, as we pointed out in this post. And, a spoof of your brand on Saturday Night Live can raise awareness of it. According to Adweek, When SNL featured a sketch with Kristen Stewart, Beck Bennet and Aidy Bryant making fun "of the astronomical cost of Farrow & Ball paints and their flowery descriptions, as well as the fact that you 'can't touch' the finished paint -- with some digs at the English spelling...

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Marketing

Record-Breaking Sales on Singles Day

What used to be called Singles Day (November 11), and now is referred to as Global Shopping Festival, continues to be the "world's biggest shopping day," according to Adweek. Lisa Lacy reports: "It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion)." Lacy compares the day with two shopping dates we're more familiar with: "Even on the biggest shopping days of the year for Americans, the U.S. doesn’t come close: Consumers spent...

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Marketing

Twitter Reveals What Matters Most to Your Patrons

To help live entertainment marketers better understand what matters most to our patrons, Twitter, reports David Cohen for Adweek, "analyzed billions of tweets from Jan. 1, 2016, through June 30, 2019, and boiled them down into 18 emerging trends that highlight fundamental shifts in culture in the U.S." With this insight into what's on our patrons' minds, we can, hopefully, start and participate more effectively in social media conversations. Cohen shares six overarching themes. Read three of them below, and then...

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Marketing

Could You Pick Blitzen Out of a Lineup?

You might be able to name all of Santa’s reindeer -- Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph -- but can you tell Dancer apart from Comet? Or Dasher apart from Vixen? Guessing not. Rudolph, on the other hand, has a little something extra that makes him stand out. In a reindeer herd of holiday events, does yours have a red nose? That is, does it stand out from the bunch? Every holiday season, we see a massive increase...

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