Archives

Marketing

Are You Avoiding These 3 Online Ad Pitfalls?

Photo credit: Dai KE via Unsplash

As web users, not many of us would call ourselves fans of online advertising. But as professionals with a product to sell, we know online ads can sometimes be a useful tool. In yesterday’s Marketing Bootcamp on Entrepreneur, Andrew Chapin offers three great tips for making online ads that aren’t a turnoff.Respect the consumer. “…viewers' time is precious and must be respected,” says Chapin. Don’t place your ad in way that disrupts their experience. “Our own ad format...

Read More

Marketing

We’re selling a drug. The recreational kind.

Friends and colleagues in the live entertainment and arts business: Why do people buy our product, a ticket to a show or event?I've been thinking about that some lately and have come to a terrible conclusion: Nobody needs what we sell.To be more specific, there is almost no practical reason why a person should ever buy tickets to a live event. It's far easier and less expensive to either not go or to do something else, like go to...

Read More

Marketing

Millennials Vs. Baby Boomers: What Do They Want? [Infographic]

We’re all looking to attract millennial audiences, and to do that we have to know how the millennial mind works. Nielsen Global Survey is on the task. They polled more than 30,000 online consumers in more than 60 countries over the last few years, gathering info on how they shop, where they eat and what matters to them.Their results reinforce and expand on what we’ve been hearing for years about millennials: They’re fully immersed in both online and offline...

Read More

Marketing

Hotel Marketing Tricks Worth Stealing for Your Venue

While hotels and live entertainment may seem like very different industries, the desire to impress our customers and create loyal fans is something the two have in common. Which is why we think the hotel marketing lessons Entrepreneur contributor Firas Kittaneh collected are worth a look.You can read the full list here, and check out our two favorites below: "1. Cater to the buyer’s desire for an innovative experience. Many large hotel corporations are discovering that modern travelers planning their itineraries are...

Read More

Marketing

Timing Is Everything & More Lessons for Launching New Shows

This Inc. article takes a look at several 5 billion-dollar sales pitches -- and why they went so well. Turns out, they all have some things in common. Reporter Diane Currie Sam lists five lessons we can learn from their launch, and we're sharing three below: "Memorable one-liners When Steve Jobs introduced the iPod back in 2001, and he told us the product would let us have 'a thousand songs in your pocket,' he delivered the memorable one-liner that helped people...

Read More

Marketing

Is Your Theater Scaring Up Some Halloween Fun?

Recently on this blog, we reposted some thoughts from Jim about Halloween. He wrote: "Culturally, I believe something has shifted in the last five or 10 years about Halloween: It’s big. It looms large in the mind of Americans in a way that it didn’t before.If I were a programmer for a venue or troupe or even the marketer for a sports team, I’d think about what this meant and what to do about it. If you’re a theater or...

Read More

Marketing

How Your Venue Can Ace Millennial Marketing

When it comes to reaching millennials, authenticity is key. According to this PSFK article, L.A. grocery chain Erewhon is winning with millennials by being transparent about what they sell.In 2011, Tony Antoci bought the struggling stores, which only sell organic foods. Today the chain is "thriving," especially with millennials, who, "according to Antoci, 'just get organic.'"Jennifer Passas writes, "Immediately after buying the stores, Antonci worked on rebranding the shop and creating an ingredients list. The result was a list...

Read More

Marketing

Are You Using the Web’s Most Popular Color?

Did you even know the web had a most popular color? Well ... it's blue."Blue is the color of Facebook, Reddit, Twitter, Tumblr, LinkedIn, Microsoft, whitehouse.gov, WordPress and Pandora … among others," reports Caitlin Dewey for The Washington Post.Dewey explains how blue became the it color: "Recently, the designer Paul Hebert began tracking the color palettes of the world’s largest websites ... On the world’s 10 most popular websites, shades of blue and turquoise outnumber other colors by a...

Read More

Marketing

Here’s How to Get Your Patrons to Open Your Email Newsletters

With people's inboxes getting fuller and fuller (not to mention Gmail's Promotions tab relegating newsletters to the back burner), it can be tough to get your emails opened and read. Tough, but thankfully not impossible.The team at MarketingProfs.com recently shared a helpful infographic that offers tips on message length, subject lines and the best times to send to get fans engaged. Check it out:Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Cleveland Orchestra Targets Millennials With ‘Members Club’

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they've created a 'Members Club.'Zachary Lewis of Cleveland Plain Dealer explains: "For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10."Plus, the program is available via a smartphone app.Do you...

Read More

3 of 32« First...2345...Last »