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Boost By the Numbers

Have you heard of Goldstar's Boost? It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow.A Little Background:Boost was created for organizers (like you!) who wanted a way to go beyond their organic reach on Goldstar and build even more awareness with Goldstar's audience of live entertainment fans.To help, Goldstar created Boost, which puts your...

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Marketing

The Perfect Gift for Your Organization = Email Revenue

Give yourself the gift of email revenue! That's the message from Bob Gaito's MarketingProfs post about holiday email marketing. Done right, holiday emails can improve your bottom line.Gaito writes, "This holiday season, put your best foot forward with an email strategy that optimizes engagement and revenue by delivering content that's relevant and personal to each customer."While you don't want to send too many emails, you do want to make sure you're giving your patrons what they want this holiday...

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Marketing

Personalize Your Emails — Here’s Why

Personalizing your customers' emails is a winning strategy. Look at these stats posted on MarketingProfs from an infographic created by ActiveTrail:Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement. Personalized emails have been shown to deliver six times higher transactional rates than non-personalized emails. Over 90% of consumers have purchased at least one product or service as a result of an email campaign.Check out all of the surprising email personalization statistics from...

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Marketing

Do You Know How Big Your Audience Really Is?

Do you know how large your Goldstar audience is?A quick check of your analytics charts in the Audience Marketing Platform will give you that information -- your overall reach, email inclusions, pageviews, engaged audience and more. To see your emails and pageviews, for example, just click on “See All Analytics” next to the event you want to look at and then select the “Impressions” tab.The Impressions chart measures the event’s number of email inclusions and pageviews. Here’s an example:The blue...

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Marketing

Pro Tip No. 3: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.”SO: What strategies does Goldstar use to get members excited about...

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Marketing

A Good Reason to Go See a Show Live

"The Album Is in Deep Trouble" exclaims the title of a recent Rolling Stone article. Author Tim Ingham reports that "sales are plummeting, and the music industry is returning to the era of track-led consumption."Jim tackles this topic in his post, The Album Is Dead. Long Live the Album, in which he also discusses why performing an album at a concert is a great idea: "It brings a coherence and a total experience to a musical performance.And while the album...

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Marketing

Give Your Patrons What They Want: Expertise

Boost your patrons' confidence and, hopefully, it'll boost your sales.PSFK reports, "Consumers gauge their brand loyalty by the level of service they are being provided. Accordingly, retailers are increasingly focusing their efforts on offering expertise at all stages of the shopping experience ... "The post highlights a few companies that are investing in services "designed to boost the confidence of consumers at every stage of their journey."We've highlighted one example below, and you can check out the others here:"Best...

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Marketing

9 Smart Ways to Improve Your Digital Marketing Campaigns

Once your patrons are on your site or clicking open your emails, how do you get them to actually buy? It's a question we wrestle with daily.The infographic below, created by Connext Digital, "explains nine tricks of psychology that have been known to get consumers to convert," writes Laura Forer for MarketingProfs.For example, a few tactics are:The isolation effect: Highlight a single element in a group, such as making your CTA more distinct.Instant gratification: Minimize steps needed to purchase,...

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Marketing

Pro Tip No. 3: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is a third small SEO tweak that can help increase traffic and...

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Marketing

14 Smart Marketing Tips (From People Just Like You)

We're always on the lookout for helpful marketing tips to boost our business. Get ready to take notes because HubSpot asked 14 experts in their field for their very best marketing tips -- and then compiled an “ultimate list.”We've shared two of these tips below: "On the value of customer trust … 'I define sales as a meaningful transaction between two human beings, so before asking for anything, a customer’s trust must be earned. Brands need to build narratives that align...

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