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Marketing

Not a Numbers Person? Here’s Help …

Here’s a quote about marketing you’ve probably heard: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”This quote has been attributed to all kinds of people, but it probably comes from 19th-century Philadelphia retailer and marketing pioneer John Wanamaker. Any marketer still in thrall to that quote today is quite literally living in the past.That’s not to say we know exactly how every piece of marketing works, but we do have...

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Marketing

Channel Your Inner-Batman and More Visual Storytelling Techniques

"We’re programmed to pay our undivided attention to a great story -- that’ll never change," Clifford Chi writes in this HubSpot post.This applies to visual stories as well. Chi highlights brands that tell captivating visual stories in retail, which "pull their audience into a narrative and evoke certain feelings and emotions that consumers associate with their brand, driving them to not only visit their store, but also buy their products."We share two of Chi's examples below. Then check out...

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Marketing

Most People Say “Brand” When They Mean Something Else

Branding is most likely a topic that keeps popping up for your arts organization.Recently, we shared a branding Pro Tip from Goldstar's VP of Content & Merchandising, Kristen Giordani.In her MarketingProfs article, writer Laura Wallace offers four tips for gutsy branding. She writes, "Find what makes your business unique, what makes it tick, and what it is known for, and then build your entire brand around that."Jim shared some similar thoughts in his post, 3 Ways to Build a...

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Marketing

Heroes Don’t Always Wear Capes & More Storytelling Tips

Writer Kelton Reid makes an important point in his Copyblogger post: "Without a story, it’s almost impossible to spark imagination."Telling memorable stories is key to reaching your audience. Reid offers three simple models for building your audience with storytelling. We share one model below: "The movie studio model Take a page from a small, but incredibly talented, four-person motion graphics company from the late ’70s. It was originally called the Computer Graphics Lab (CGL) but became famous via Lucasfilm, and is...

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Marketing

It’s Not Too Early to Start Your Holiday Marketing

October is just around the corner -- which means it's time to launch your holiday marketing campaigns, if you haven't already.Why? Because people people start their holiday shopping early.According to recent research from AdRoll, "Over 40% of US consumers plan to begin their holiday shopping before November, and a solid 20% plan to start before October even begins."Also, as MarketingProfs highlights from the same report: "Although more than 40% of US consumers begin holiday shopping before November, the average...

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Marketing

Pro Tip: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I've seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is one small SEO tweak that can help increase traffic and spread...

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Marketing

Personal, Authentic & More Tips to Do Video Right

According to Kipp Bodnar at HubSpot, video is the future.Bodnar writes, "Right now people spend a staggering six hours a day watching video."Below, Bodnar offers tips on how to connect with people by taking a more personalized and authentic approach to video: "If you want to transform your business through video, you need to take a more personal, authentic, and conversational approach to the content. 86% of people say authenticity is important when deciding which brands they like and support. A...

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Marketing

What You Should Know About SEO

We could all use a few pointers when it comes to SEO.According to MarketingProfs, "A whopping 67,000 searches are performed on Google every second."While we may not have the magic formula for you, SEO agency advisor SEO Tribunal has created the infographic below that puts 72 helpful stats into one place -- and highlights what you need to know about SEO.Read More:Pro Tip: Brand Voice With Kristen Giordani Pro Tip: Marketing With Sandeep Khera Ready to Deep Dive...

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Marketing

Pro Tip: Brand Voice With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: "It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys' performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance."SO: Just how important is it for organizations to have...

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Marketing

Ready to Deep Dive Into “The Attention Pool”?

You're invited to join Goldstar CEO, Jim McCarthy, live Monday, September 17 at 3:00pm ET/12:00pm PT as he takes a deep dive into “The Attention Pool” and what that means to you as an event marketer.You’ll get some great insights into building awareness for your upcoming events.Plus, if you have specific questions about marketing, pricing or making the most of your Goldstar partnership, submit them now to info@sellingout.com, and he'll try to answer as many as he can. You can...

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