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Does Your Arts Organization Really Know Its Patrons?

A recent Story of Telling post asks, "When did you last spend time watching what your customers do?" Its point is that people's actions can speak louder than words.The post explains: "We tend to think of our customers as intentional, rational human beings -- which is why we spend a lot of our time marketing to their heads. We make and market better products and services by working harder to get a glimpse of their hearts."Jim expresses a similar...

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Marketing

Surprising Stats That Could Boost Your Business

According to Convince and Convert, four billion people will be online by 2020 -- which reinforces what Jim has written on this blog: Mobile gets you everyone.Below are a few more surprising statistics that confirm our need to be where the people are -- and you can read more stats at Convince and Convert."97 Percent of Adults Use Social Media 97 percent of online adults regularly visit social networks. Also according to Global Web Index, social media captures up to 30 percent of an...

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Marketing

People Want Experiences — Luckily, That’s What We’re Selling

We've written about it before, and the topic keeps popping up: Spending money on experiences makes us happier than buying stuff. Entrepreneur reporter John Rampton shares seven reasons why this is so, based on a 20-year study by Dr. Thomas Gilovich, a psychology professor at Cornell University.Below, we highlight a few key reasons why we prefer to spend our money on experiences over stuff: "Experiences define your purpose and passions. Your daily activities should be guided and influenced by your purpose...

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Marketing

How Does Your Marketing Compare With Other Arts Orgs?

As Ferris Bueller (kinda sorta) said: "Digital marketing moves pretty fast. If you don't stop and look around once in awhile, you might miss it."So if you want to take a look at what your marketing colleagues have been up to in 2017, check out this infographic from HubSpot. They surveyed more than 200 marketers for the scoop on their top priorities, challenges and more:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Small Organizations Need Mobile, Too

Smaller organizations sometimes delay or skip important innovations because they're small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what's necessary, but often decide not to take steps to match that change on the grounds that resources are limited.The mobile experience is a current example. Some smaller organizations have decided to skimp here. It's an understandable...

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Marketing

Why You Should Channel Your Inner Julia Child When Marketing Your Next Show

No, I'm not talking about turning your next marketing campaign into a cooking show (although, I guess that could work for certain productions ...). Instead, consider Julia Child's helpful communication style.Inc.com recently outlined how Child's way of communicating goes a long way toward engaging and helping audiences. You can read the full article here and see the best advice for arts marketers below:"Show, don't tell. The French Chef was one of the first cooking shows on TV, and it...

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Marketing

How Not to Make Embarrassing Mistakes in Your Arts Marketing Writing

When is the best time to draft a marketing email? According to Grammarly, between 4:00am and 8:00am.For one month, Grammarly analyzed over one billion words proofread by their writing app. The infographic below, posted on MarketingProfs, shares more insights from their research.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Stat Concepts You Should Know (Even if You Hate Math)

Those of us in the arts sometimes have an aversion to math (or maybe that's just me?), but it is a crucial part of marketing and selling out. So take a look at this tips from Kissmetrics. They outlined 4 statistical concepts important for everyone to know. You can read the full list here and see the first concept below:"1. The Pareto PrincipleYou have probably already heard about the Pareto principle. You may know it as the 80/20 rule...

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Marketing

The Experience Economy and Live Entertainment Entrepreneurship

Recently, I saw one of my favorite live bands, Big Bad Voodoo Daddy. Probably best known for their appearance in the movie Swingers back in the mid-'90s and a couple of hits from the brief swing resurgence of the same time, Big Bad Voodoo Daddy has eight members, all of whom have been with the band for the entire 25 years they’ve been together.And even though they’re not exactly a household name, they packed a club, whose footprint is...

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Marketing

Think Outside the Industry: How Cooking Panda Engages With New Audiences

How can we keep existing -- and catch new -- customers' attention? We're all looking for answers. According to Forbes, one excellent place to look for inspiration is Cooking Panda, known for its recipe videos. Forbes.com reports: "Render Media acquired Cooking Panda in 2015 with 800,000 followers, and in less than two years they’ve built a fanbase of 7 million followers with 105 million video views per month."Here are two of the five lessons in producing engaging content, straight...

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