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Skip the Fluff, Use Concise Statements & Other Copywriting Tips

As arts marketers, we all hope that our copy leads our patrons to take action. But our copy has to be convincing -- and some strategies work better than others."Skip the clichés, jargon, and fluff, and use powerful, concise statements instead." This is one tip from Laura Forer at MarketingProfs, which she shares from the below infographic from the agency Koeppel Direct:Read More:Selling Out Editors’ Picks 2018: From the CEO Selling Out Editors’ Picks 2018: Marketing Remember...

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Marketing

Marketing Ideas to Spark Your Imagination for 2019

Major brands have major money, so it's not surprising their marketing campaigns are good. But they can also give us all a little inspiration as we brainstorm new ideas for 2019.Jonathan Lang of Entrepreneur shares his list of major brands with the most creative marketing ideas in 2018. Hopefully, these will spark your imagination for the new year.We've picked three to share below, then read more here: "IHOP -- The International House of Burgers When people heard that IHOP (The International...

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Marketing

Remember the “Good Old Days” of the Live Entertainment Business?

You should remember them, because they're now! That's right, we're living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our industry. Let's break that down: Consumer confidence is high, people have fewer distractions with new tech gadgets than they've had in a while, and we're seeing record interest in concerts, Broadway and sports tickets. We're very much living in the Experience Economy that was first written about all the way back in...

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Marketing

The Year Ahead: Predictions From Marketing Experts

Marketing Land has compiled 20 expert predictions for what successful marketers will do in 2019.We share three below, then read the rest of the predictions here."Email marketing trends to expect in 2019 To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent. — Kyle HenderickWant to create better experiences and brand loyalty? Lean on your data Now more than ever,...

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Marketing

Selling Out Editors’ Picks 2018: Marketing

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Marketing.You can click on any title below to read the full article:Finding Your Voice “Voice” used to be something only media outlets thought about, but today, more than ever, this is something every brand and every company should keep top of mind. Setting a brand voice can set yourself apart from the competition and really...

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Marketing

Time Is Almost Up — For Your Present From Team Goldstar

Only 6 days left! Goldstar wants to give you a little gift for the holidays: a Boost BOGO (Buy One Get One) through December 31!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness.If it’s your first time setting up a campaign, here are a few tips to make sure it goes well:Set your campaign for...

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Marketing

Selling Out Editors’ Picks 2018: From Our CEO

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Jim's Posts.You can click on any title below to read the full article:The One Word I'll Never Say Again ... It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones...

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Marketing

Here’s a Present from Team Goldstar!

For the holidays, Goldstar wants to give you a little gift: a Boost BOGO (Buy One Get One) through December 31!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness.If it’s your first time setting up a campaign, here are a few tips to make sure it goes well:Set your campaign for 7 to 10 days...

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Marketing

Before the Holidays Are Gone …

Before we know it, the holidays will have come and gone. So, before 2018 fades away, we've highlighted three essential seasonal marketing tips from Search Engine Journal. You can read more of their tips here: Holiday Discounts First If you offer a discount, make sure it is the first thing a visitor sees on your website.Keep in mind that the average visitor has a lot of holiday preparations to make, in a very short period of time.Immediately show people what they...

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Marketing

When Lil Wayne Sets Supply and Demand

When Lil Wayne recently announced his I Ain’t Sh*t Without You Tour, he left out a few details -- including where the shows would take place, reported TicketNews. Lil Wayne left this decision up to his fans.Instead of choosing what cities to visit, Lil Wayne planned to let his fans vote for their city, and he would perform in the four cities with the most votes.When the votes came in this week, Houston, Atlanta, Washington, D.C. and Chicago scored the...

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