"Many a small thing has been made large by the right kind of advertising." --Mark TwainWe love these wise words from Mr. Twain.Of course, the tricky thing is knowing what that right kind of advertising is for your events. While the answer can vary, we’ve created a little cheat sheet to help guide your search, focusing on three popular channels: Goldstar's Boost marketing tool, Facebook ads and ads in your local media (newspaper, radio, etc.).Have you given Boost a...

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According to TicketNews, "The Detroit Tigers have officially switched to using a mobile-only ticketing system for the 2019 season."Fans will have to show their tickets on the Major League Baseball Ballpark or StubHub app.The New York Yankees and Atlanta Braves are two MLB teams that have already switched to mobile-only ticketing.TicketNews quotes a source: "About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams...

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There are many ways to give back to our communities. Donating proceeds to a charity is one way; collecting canned goods or clothes is another.Billboard reports that the Metropolitan Opera is offering a pair of free tickets per performance through the end of this month to federal government employees during the current government shutdown.Not only is this a good deed that improves the quality of life for these employees, but it's also a great way to attract people's attention...

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The Story of Telling blog writes about the distinction between a customers' wants and needs:"Our hunger is satisfied when we eat the meal we ordered, but we enjoy the food more when the service exceeds our expectations. ... It’s possible to meet needs and wants in every interaction."Jim wrote about making people want what we sell (a ticket to a show or event) in We’re Selling a Drug. The Recreational Kind: "What we sell is more like wine. So how...

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Whether you're planning a website redesign now or might be in the future, it's always helpful to gather as much information as possible. Quick Sprout shares some interesting facts about website color schemes.Like, "people judge products within 90 seconds of exposure -- and 90% of that judgment is based on color alone. Choosing the right colors can enhance readability by 40%, increase comprehension by 73%, and improve learning by 78%."Quick Sprout also explains: "According to HubSpot, 46% of people...

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The U.K.'s Northern Ballet is shooting 40-minute films for their Bite-Sized Ballets series and plans to screen them at local theaters, such as Odeon, Cineworld and Picturehouse.According to The Guardian, the series "will kick off with an adaptation of the Tortoise & the Hare, to be followed by Elves & the Shoemaker and Three Little Pigs. At the start of each film, the story is narrated on screen and dance instructors show children how to do some of the...

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You've probably already heard about Goldstar's Boost (from us!). It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow. Throughout the year, we'll be sharing news and updates.We’re only halfway through January, and for many of Goldstar's Organizers, it’s already shaping up to be a great year:“We’re on pace to see a record season,...

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As arts marketers, we all hope that our copy leads our patrons to take action. But our copy has to be convincing -- and some strategies work better than others."Skip the clichés, jargon, and fluff, and use powerful, concise statements instead." This is one tip from Laura Forer at MarketingProfs, which she shares from the below infographic from the agency Koeppel Direct:Read More:Selling Out Editors’ Picks 2018: From the CEO Selling Out Editors’ Picks 2018: Marketing Remember...

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Major brands have major money, so it's not surprising their marketing campaigns are good. But they can also give us all a little inspiration as we brainstorm new ideas for 2019.Jonathan Lang of Entrepreneur shares his list of major brands with the most creative marketing ideas in 2018. Hopefully, these will spark your imagination for the new year.We've picked three to share below, then read more here: "IHOP -- The International House of Burgers When people heard that IHOP (The International...

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You should remember them, because they're now! That's right, we're living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our industry. Let's break that down: Consumer confidence is high, people have fewer distractions with new tech gadgets than they've had in a while, and we're seeing record interest in concerts, Broadway and sports tickets. We're very much living in the Experience Economy that was first written about all the way back in...

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