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Marketing

Pro Tip No. 3: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is a third small SEO tweak that can help increase traffic and...

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Marketing

14 Smart Marketing Tips (From People Just Like You)

We're always on the lookout for helpful marketing tips to boost our business. Get ready to take notes because HubSpot asked 14 experts in their field for their very best marketing tips -- and then compiled an “ultimate list.”We've shared two of these tips below: "On the value of customer trust … 'I define sales as a meaningful transaction between two human beings, so before asking for anything, a customer’s trust must be earned. Brands need to build narratives that align...

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Marketing

Avoid Turkey Day Marketing Traps

It's time to put your holiday marketing strategy in high gear.According to the infographic below, by Collective Bias, consumers do most of their planning beginning just 10 days prior to Thanksgiving Day."Begin releasing fall-related content in early November," MarketingProfs advises, "the two weeks prior to Thanksgiving are a good time to capitalize on purchases ... that consumers are planning."Check out more tips on when and how to market for this time of year.Read More:Pro Tip: Customer Service...

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Marketing

Pro Tip: Promotional Marketing With Wendi Lebow

Meet Wendi Lebow Title: Chief Venue Officer Hometown: Jacksonville, Fla.Best Live Show She’s Ever Seen: “Man of La Mancha at the Alhambra Dinner Theatre when I was 10 years old. That show made me LOVE this business.”SO: Cyber Monday is fast approaching. Why should organizers participate in Goldstar's Cyber Monday promotion?WL: Cyber Monday is our biggest promotion of the year. Goldstar members typically spend 30% more during this time of the year. Views to emails, the site and app increase 23%...

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Marketing

Pro Tip No. 2: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.”SO: What types of information do Goldstar members care about...

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Marketing

Five Reasons Why Word of Mouth Matters

When it comes to promoting your event, your patrons can be your best sales people.Why? Because people trust their friends' and family's opinions over ads and even social media recommendations.Trust is just one of the reasons why chatter matters. Read more about the value of word-of-mouth marketing in the infographic below, posted on MarketingProfs, from Convince and Convert’s Jay Baer and Daniel Lemin:Read More:Pro Tip: Brand Voice With Kristen Giordani Pro Tip: Customer Service With Shaunelle Curry ...

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Marketing

Goldstar’s Matching Boost Campaigns (But Only Until Nov. 2)!

For Halloween, we wanted to give you a treat: Goldstar is offering a BOOst BOGO (Buy One Get One) from now through November 2!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name, and they’ll sneak in on Nov. 5 and match it. You’ll get double the emails and increase in awareness. Spooooky!If it’s your first time setting up a campaign, here are a few tips to make sure it goes hauntingly well:Set...

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Marketing

Do Your Patrons Know What You Stand For?

In our constant search to engage with our patrons, PSFK offers us a few examples of brands highlighting shared values to build connections with consumers.PSFK also points out ways you can help your patrons understand your personality, products and what you stand for."• Share the process behind the products and services to connect directly with consumers who value ethics, craftsmanship and quality.• Ensure a standard of authenticity and transparency in all communications to build brand trust and connection."Check out...

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Marketing

Pro Tip No. 2: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is another small SEO tweak that can help increase traffic and spread...

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Marketing

How Instagram Can Help You Today — and (Even More) in the Future

"The growth of Instagram is unmatched," highlights X-Cart's infographic below.Their data shows that while Facebook and YouTube have more active monthly users, Instagram is growing much faster.If you're not already using Instagram, below are two reasons to start now (and if you are, even better!):• 72% of Instagram users report making purchase decisions based on something that they saw on the site.• Instagram has the most influence of any platform on shopping habits (51%), while Facebook has 23% followed...

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