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Marketing

Who Really Makes the Call on Your Marketing Budget?

When it comes to marketing budgets, it’s rarely one person’s call. And sometimes, you need to do a little (or a lot) of convincing to help someone see things your way. If you're looking for a way to convince your team or boss to try a new method, consider anticipating their questions and coming up with compelling answers.Below is an example we created, using Goldstar's new marketing tool Boost. Feel free to use it (if you've been trying to...

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Marketing

Position Your Online Reviews in the Most Influential Places

Jim once quoted Mark Twain in a Selling Out post:"Mark Twain once said, 'If an audience do not complain, it is a compliment. If an audience do complain, it is also a compliment, provided it is unaccompanied by violence.'"According to Kissmetrics Blog, 97% of customers read online reviews. And here are more stats the site shared:OK, so now that we can agree customer reviews are important, it's also important on which sites your reviews appear. According to Kissmetrics Blog,...

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Marketing

Where’s Your Event in the “Attention Pool”?

Are you wading into the "attention pool"? Or just sticking your feet in? Either way, this quick video from Jim can help you take advantage of three ways attention is allocated. Learn how to maximize your event's reach, grow your audience and get more fans into the water your venue:Ready to dive into the pool? Try Boost here.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

If You Want People to Remember Your Marketing, You Need This …

You've heard the expression: A picture is worth a thousand words. Turns out, visual marketing is more effective at reaching and resonating with people.Below are some eye-opening stats from a recent MarketingProfs post:More than 95 million photos are shared daily on Instagram, and pictures with faces are more popular than other photos, reports Reuters. Twitter pulls pictures and videos right into its timeline, and tweets with images receive 150% more retweets than tweets without images, writes HubSpot. People...

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Marketing

Fantasy, Cactus, Punchy Pastels and Other 2018 Design Trends

We're all trying to catch peoples' attention with vivid colors and unique images in our marketing. According to Shutterstock, we can look forward to seeing 11 creative trends in 2018.Need some inspiration? Look no further than the below infographic highlighting the popular trends we'll see this year.Read More: Beyond the Bio — TEDxBroadway Speaker Michael Riedel Here's Why You Need to Be at TEDxBroadway 2018 Joshua Jackson, Lauren Ridloff & More Complete TEDxBroadway Lineup

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Marketing

Your Guide to 2018 Mobile Marketing Trends

By now, we're all pretty familiar with the fact that mobile is essential for any arts organization.Jim has written about the importance of mobile many times on this site -- Mobile Gets You Everyone and Be Where the People Are, to name just two posts.So ... how's your mobile strategy for the new year?MarketingProfs shared this infographic below by Filmora, which highlights 2018 stats and tips to help you keep up with the latest mobile trends:Read More: Beyond the...

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Marketing

Boost Brings 250% (Or More!) Increase in Awareness & Ticket Sales

How is Boost helping your fellow live event marketers?Since Goldstar launched Boost this past fall, hundreds of our partners (1,145 to be exact) have used it to increase awareness for their events and further their reach with the Goldstar audience.(Not familiar with Boost? It puts your event into additional emails and bumps up your placement in emails. Learn more here.)Now that Boost has been around for a few months, you can see some of the great results live entertainment...

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Marketing

Which Marketing Platform Checks All the Boxes?

As you put the finishing touches on your 2018 marketing plans, we thought it’d be helpful to play a comparison game.We know you want to make the most of your budget, and ensure you’re spending money on campaigns that’ll raise awareness for your events and lead to ticket sales.So take a look at our fun little breakdown of how Goldstar's Boost -- a marketing tool that puts your event into additional Goldstar emails and bumps up your placement in emails...

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Marketing

“We No Longer Advertise, We Boost”

The worlds of advertising and marketing are shifting, from experimenting with unproven (and unmeasurable) campaigns to expanding placements that already work for further reach and awareness. Fitting right into that shift is Boost, Goldstar's new marketing tool, which puts your event into more emails and bumps up your placement in listings. We’re excited to see there’s been a lot of buzz about Boost lately …“The supplier picks the number of emails they want to have their event boosted in,...

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Marketing

Nobody Buys a Ticket to an Event They’ve Never Heard of

I wanted to offer you two free tickets to see Dear Dolly Hamilton.What, you’ve never heard of it? You haven’t already purchased your tickets for it? One simple reason might be because I just made it up.Just to illustrate the point -- nobody’s ever bought a ticket to an event they didn’t know existed. Nobody.Sure, Goldstar sells tickets, but we also create awareness. More than 80% of Goldstar ticket buyers learned about the event they bought FROM Goldstar.That means...

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