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Marketing

Brush Up on Improving Customer Experience

It’s worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it’s no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers “looking to leverage tech to improve their website’s UX and build strong customer loyalty.” We share two tips below, and then read the rest here: “Design your website around your why. A website is a purposeful entry point for information and …

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Marketing

Celebrations Give Your Patrons a Reason to Go

A few years ago, we covered the Pokémon Go craze. We highlighted how businesses could get in on the excitement and five lessons for content strategy that the game could teach you. We’ve just learned, according to Shannon Liao at CNN Business, that Pokémon throws a celebration every year. February 27, 2020, was the annual celebration. Liao writes, “The company held various online events … to engage with fans. One of them included asking fans to vote for their favorite …

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Marketing

How a Theater Can Change a City

In this Chicago Tribune article, Chris Jones highlights how Aurora’s downtown has been significantly impacted by the Paramount Theatre. It’s an interesting read about how a single arts organization can impact an entire city. Jones points out that part of the theater’s success is its focus on mainstream, family-friendly entertainment: “Family entertainment with familiar titles often attracts a far more diverse audience than socio-political drama foregrounding race. All Americans like to have a good time out with the people they …

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Marketing

How Do the Under 25 Connect to Classical Music Today?

  We love to spot a trend. Or, in this case, SPOTify a trend. According to new research by the Royal Philharmonic Orchestra (RPO), young people are discovering classical music via streaming platforms. And, yes, this is translating to ticket sales. Melissa Bradshaw reports for Rhinegold Publishing: “Almost half of young people polled (46%) listened to orchestral music on streaming platforms such as Spotify or YouTube … – making it the most common way young people are engaging with orchestral music.” …

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Marketing

Share Your Point of View

Last week, we asked, “Are You Promoting a Show or Lifestyle?” This week we’re highlighting the benefits of having a point of view. For example, what values are you promoting and/or taking a stand for? At Goldstar, we think life gets better when you go out, sit or stand in a room filled with other people and experience something new (or fun or familiar). If your company believes in certain values, then most likely, your customers do, too. In her …

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Marketing

Are You Promoting a Show or Lifestyle?

Here’s the thing: For those of us who work in the live entertainment industry, going to a show isn’t just a one off — it’s a lifestyle. We know the value of an event, and we know what a role it plays in our own lives. I think we all wish that everybody valued a night at a show as much as we did. So, we have to ask: As marketers, are you promoting a show or a lifestyle? If …

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Marketing

Design Tips for Everyone

Even if you don’t have a background in design, Search Engine Journal writer Kristi Kellogg outlines seven graphic design tips for non-designers. “Graphic design is a useful skill for any digital marketer to have in their back pocket,” explains Kellogg. We list two of Kellogg’s tips below, then read the rest here: “Embrace White Space: When creating a design, the graphics and text tend to get all the attention. The areas without graphics and text are just as important, and …

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Marketing

Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: “By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.” If we hope to reach this generation — and, according to Bump, we …

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Marketing

Easy Ideas to Inspire Your Tweets

Most of us — likely even all of us — use Twitter. We use it to make announcements, reach new audiences and engage our patrons. And we’re always looking for new ideas to inspire our tweets. Kristi Kellogg for Search Engine Journal shares 21 things to tweet. We share two ideas below, then read the rest here: “• Share Helpful Tips or On-Brand Messages Tweets don’t only have to link back to a specific blog post. Use Twitter to share …

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Marketing

What Is Mindful Digital Marketing?

Most of us have heard of — and probably engaged in practices that promote — mindfulness. According to Ria Sankar for Search Engine Journal, the principles we apply when doing mindful practices like yoga can also be applied to digital marketing. Sankar writes: “The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective.” She outlines how these four …

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