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Marketing

“We No Longer Advertise, We Boost”

The worlds of advertising and marketing are shifting, from experimenting with unproven (and unmeasurable) campaigns to expanding placements that already work for further reach and awareness. Fitting right into that shift is Boost, Goldstar's new marketing tool, which puts your event into more emails and bumps up your placement in listings. We’re excited to see there’s been a lot of buzz about Boost lately …“The supplier picks the number of emails they want to have their event boosted in,...

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Marketing

Nobody Buys a Ticket to an Event They’ve Never Heard of

I wanted to offer you two free tickets to see Dear Dolly Hamilton.What, you’ve never heard of it? You haven’t already purchased your tickets for it? One simple reason might be because I just made it up.Just to illustrate the point -- nobody’s ever bought a ticket to an event they didn’t know existed. Nobody.Sure, Goldstar sells tickets, but we also create awareness. More than 80% of Goldstar ticket buyers learned about the event they bought FROM Goldstar.That means...

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Marketing

5 Marketing Trends Your Venue Should Try in 2018

Ready to shake up your marketing in 2018? Small Business Trends recently outlined five new trends worth a try. Check them out below:And if you want to expand your marketing on Goldstar, consider Boost! It puts your event into additional emails and bumps you your placement in emails to the Goldstar audience. Learn more here.#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving...

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Marketing

Selling Out Editors’ Picks 2017: Marketing

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we'll be sharing stories on the most important topics for any live entertainment marketer. And today we're starting with the big one: Marketing.You can click on any title below...

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Marketing

Does Your Marketing Need a Boost?

To be fair, "rules" is probably a little strong. But there are some best practices, "guidelines" if you will, that work well when using Goldstar's new marketing tool, Boost.Have you heard of Boost? It's a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans. (You can learn more here.)Of course, many of these work for any marketing campaign, not just Boost. So the next...

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Marketing

Do You Follow the Marketer’s Rule of 7?

You know the “Rule of 7,” right? It’s the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh, and that little invention, the internet.So what’s the new “rule of” number? I’ve heard some say 8, 6, 7, 5, 3 and oh, 9....

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Marketing

8 Marketing Blunders You’ll Be Glad Your Venue Didn’t Make

Normally, we'd encourage you to get inspired by great marketing campaigns (like these), but sometimes it's fun to look at ideas that didn't work (and be glad you weren't the one who came up with them).Recently, HubSpot's Amanda Sibley put together a list of the 8 huge marketing mistakes. You can read the full list here, and check out our pick for the most cringe-worthy below: "1) Guerilla Marketing Without Due DiligenceIn 2007, Cartoon Network launched a guerrilla marketing campaign...

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Marketing

Black Friday and Cyber Monday Are Now Global Phenomenons [Infographic]

Photo credit: Dai KE via Unsplash

Black Friday and Cyber Monday (that's today!) are well-loved shopping days in the U.S. But did you know they are now popular around the globe?According to MarketingProfs, "In Brazil, Google searches increased 65% over Black Friday weekend." This is just one fact from an infographic created by mail management company Citipost Mail.Check out the interesting stats below to learn how your company can make the most of these shopping holidays.Read More:Are you Really a Permission Marketer? Audience, It's...

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Marketing

Warren Buffett Says You May Need to Rethink Your Arts Marketing

Over on Inc.com, writer Ari Zoldan recently shared a piece of wisdom from Warren Buffett. While it certainly applies to all marketers, his example is particularly (and literally) relevant to those of us in the arts.His advice: "You can hold a rock concert and that's OK. You can hold a ballet and that's OK. But don't hold a rock concert and advertise it as a ballet." It's a good reminder that your marketing sets expectations for your event. Are you setting...

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Marketing

A Crazy Arts Marketing Idea: Focus on What You’re Selling

Marketing doesn't have to be sleazy. That's the message behind Stefanie Flaxman's recent post on Copyblogger. Flaxman writes that if you believe in your product/show/event, then you should make sure it has the great marketing strategy it deserves.It's a similar message Jim shared in his pair of posts: You Are Your Marketing, Part I and II. He writes: "Being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever. It’s about building your...

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