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Marketing

Design Tips for Everyone

Even if you don't have a background in design, Search Engine Journal writer Kristi Kellogg outlines seven graphic design tips for non-designers. "Graphic design is a useful skill for any digital marketer to have in their back pocket," explains Kellogg. We list two of Kellogg's tips below, then read the rest here: "Embrace White Space: When creating a design, the graphics and text tend to get all the attention. The areas without graphics and text are just as important, and allowing room for your...

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Marketing

Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: "By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it." If we hope to reach this generation -- and, according to Bump, we do...

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Marketing

Up Your Engagement on Instagram

According to Pamela Bump for HubSpot, "In 2019, Instagram Stories hit 500 million daily users." Bump continues: "Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner's own platform: Facebook Stories." In order to help us up audience engagement,  Bump "surveyed 350 people using Lucid software to learn more about their favorite Story formats, sound preferences, and ideal Story length," and she highlights "what consumers said about their favorite...

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Marketing

Easy Ideas to Inspire Your Tweets

Most of us -- likely even all of us -- use Twitter. We use it to make announcements, reach new audiences and engage our patrons. And we're always looking for new ideas to inspire our tweets. Kristi Kellogg for Search Engine Journal shares 21 things to tweet. We share two ideas below, then read the rest here: "• Share Helpful Tips or On-Brand Messages Tweets don’t only have to link back to a specific blog post. Use Twitter to share one-off tips and...

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Marketing

What Is Mindful Digital Marketing?

Most of us have heard of -- and probably engaged in practices that promote -- mindfulness. According to Ria Sankar for Search Engine Journal, the principles we apply when doing mindful practices like yoga can also be applied to digital marketing. Sankar writes: "The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective." She outlines how these four principles can...

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Marketing

The Essentials of Influencer Marketing

92 percent of marketing agencies confirmed the effectiveness of influencer marketing, writes Lucas Miller for Entrepreneur. In his article, Miller outlines six essential influencer-marketing truths. Below are two, then read the rest here. "Authenticity is key. In influencer marketing, authenticity is the number-one priority. It's important to find influencers that truly believe in your product. Customers can see through an influencer who's promoting a product for a paycheck. This kind of promotion won't drive sales, and it may even give your brand...

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Marketing

Are you Capitalizing on Big Moments?

Super Bowl LIV is almost here, and many companies are focusing their ad efforts around this big moment. Even companies that are not running TV ads during the game are creating buzz for themselves in a variety of ways. For Adweek, Ian Zelaya details 9 brands that are activating for the big game -- without TV ads. Hopefully, these examples can offer inspiration on how to engage consumers by capitalizing on big local happenings. Below are two of Zelaya's examples, then read...

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Marketing

Think Beyond Facebook and Google

In this HubSpot post, Pamela Bump lists five alternatives to Facebook, Google and Amazon ads. Bump highlights a few of the most popular ad alternatives and also points to examples of brands that use them, like this one below: "Twitter Ads Twitter Ads are similar to Facebook Ads in that you can pay to promote tweets or launch native ad-styled campaigns. While promoted tweets show up higher in the feeds of target users with a "Promoted" sign on them, campaigns might show up...

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Marketing

Let’s Talk About SEO

Jason Barnard explains on the SEMrush Blog how SEO works and why it's so important. After catching us up to speed, Barnard outlines a successful SEO strategy. Here's one piece of his advice below, then read his entire article here: "For your SEO strategy to be successful, you must trigger as many of the signals that Google is looking at as possible. A helpful way of looking at how all these individual actions fit into an overall strategy is to think in...

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Marketing

Consistency Across Every Channel, and Other Brand Identity Tips

In order to achieve success today, "you must stick out among the noise," writes Ron Lieback for Search Engine Journal. Lieback lists 10 essential elements to create and sustain brand identity. We share one tip below, then read the rest here: "Consistency Across Every Channel When creating and building your brand identity, keep your messaging and voice consistent across every channel of communication. The social media channels are obvious but don’t forget your blogs, guest blogs, website copy, PR efforts, newsletters, email replies,...

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