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It’s Not Too Early to Start Your Holiday Marketing

October is just around the corner -- which means it's time to launch your holiday marketing campaigns, if you haven't already.Why? Because people people start their holiday shopping early.According to recent research from AdRoll, "Over 40% of US consumers plan to begin their holiday shopping before November, and a solid 20% plan to start before October even begins."Also, as MarketingProfs highlights from the same report: "Although more than 40% of US consumers begin holiday shopping before November, the average...

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Marketing

Pro Tip: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I've seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is one small SEO tweak that can help increase traffic and spread...

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Marketing

Personal, Authentic & More Tips to Do Video Right

According to Kipp Bodnar at HubSpot, video is the future.Bodnar writes, "Right now people spend a staggering six hours a day watching video."Below, Bodnar offers tips on how to connect with people by taking a more personalized and authentic approach to video: "If you want to transform your business through video, you need to take a more personal, authentic, and conversational approach to the content. 86% of people say authenticity is important when deciding which brands they like and support. A...

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Marketing

What You Should Know About SEO

We could all use a few pointers when it comes to SEO.According to MarketingProfs, "A whopping 67,000 searches are performed on Google every second."While we may not have the magic formula for you, SEO agency advisor SEO Tribunal has created the infographic below that puts 72 helpful stats into one place -- and highlights what you need to know about SEO.Read More:Pro Tip: Brand Voice With Kristen Giordani Pro Tip: Marketing With Sandeep Khera Ready to Deep Dive...

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Marketing

Pro Tip: Brand Voice With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: "It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys' performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance."SO: Just how important is it for organizations to have...

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Marketing

Ready to Deep Dive Into “The Attention Pool”?

You're invited to join Goldstar CEO, Jim McCarthy, live Monday, September 17 at 3:00pm ET/12:00pm PT as he takes a deep dive into “The Attention Pool” and what that means to you as an event marketer.You’ll get some great insights into building awareness for your upcoming events.Plus, if you have specific questions about marketing, pricing or making the most of your Goldstar partnership, submit them now to info@sellingout.com, and he'll try to answer as many as he can. You can...

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Marketing

Pro Tip: Marketing With Sandeep Khera

Meet Sandeep Khera Title: VP of Marketing Hometown: Cincinnati, OHBest Live Show He’s Ever Seen: “My wife and I loved seeing the Long Beach Ballet perform The Nutcracker. True to form, it was great for our kids and got the two of us into the holiday spirit!”SO: What’s the best advice you have for arts marketers as they start their 2018-19 season?SK: With a new season starting, I’d love to see arts organizers focus on building awareness early on. By doing...

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Marketing

Are You Reaching 2.6 Billion People?

Right now, billions of people are online! That's right -- according to Business.com, "There are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021."Most likely, you already use social media to boost your branding and marketing. Whether you're a seasoned pro or would like to learn more, Business.com writer Rolando Herrera shares six social media weapons to boost your business. We've highlighted two below: "Encourage customers to leave reviews. The...

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Marketing

Make This Major Arts Marketing Move

The key to better reaching your arts patrons, according to Peter Beck for MarketingProfs, is shareable brand experiences.Whether via social media or word-of-mouth, it's important to create experiences for your patrons that they want to share.Beck lists five tips for creating shareable brand experiences. Here are two suggestions below:"Act as if your company were founded this year. Instead of building off your historical marketing mix and trying to adjust, imagine how you'd approach the market as a new entrant,...

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Marketing

The Secret Weapon for Your Arts Marketing

Can you remember the last time an ad made you cry? Laugh? It turns out that ads which elicit an emotional response from you are more likely to influence your intent to buy than its content does.According to the infographic below by USC Dornsife College, "emotional content tends to outperform rational content."Check out the infographic, posted on MarketingProfs, for tips -- and examples -- on how to use emotion to make your marketing more memorable.Read More:TEDxBroadway News...

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