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Lessons Learned From the Facebook Outage

Last week, a partial Facebook outage affected users and organizations that rely on social media for revenue. Instagram and WhatsApp were affected as well."For entrepreneurs who use social media for their business, this should be a blaring wake up call," writes Kimanzi Constable for Entrepreneur. "The outage ... is a reminder of time-tested business principles."Constable shares lessons to be learned from the outage. Here's one below:Photo Credit: Harry Cunningham via Unsplash"Build your foundation on your platform.In this Digital...

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Marketing

Creative Call-to-Action Examples to Inspire You

Your website is impressive, and your copy is captivating. Now, let's get people to take action!Brittany Leaning has compiled a list of call-to-action examples you can't help but click for HubSpot. We share two of her examples with creative call to action phrases below."Brooks Running - CTA Phrase: 'Find out when we have more'How many times have you hotly pursued a product you love, only to discover it's sold out? Well, as you might know, it's no picnic...

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Marketing

Your Checklist for Social Media Marketing

Social media is a crucial part of any organization's marketing plan.Tony Bradley shares four tips to help streamline your process to get better results out of your social media marketing efforts. We share one tip below, then you can read the rest."Set your goalsPhoto Credit: Glenn Carstens-Peters via UnsplashBecause your goals are the guiding compass to your campaigns, it’s crucial for you to define them clearly before you start. Whether you’re publishing a new post, running a new...

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Marketing

25th Anniversary of Vans Warped Tour: Kevin Lyman’s TEDxBroadway Talk

Vans Warped Tour is celebrating its 25th anniversary with a few special concert events in 2019. Three dates have been announced so far -- as well as the epic lineup.On the day the event lineup was announced, Vans Warped Tour founder Kevin Lyman tweeted:Lyman shared his thoughts about Vans Warped Tour at TEDxBroadway: "When your festival is older than your customers ... " Watch it here:Read More:Are You on Pace for a Record Season?The Show...

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Marketing

#MondayMotivation: Are You Seeing the Whole Picture?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is Your Marketing Working? How to Know for Sure.Event marketing isn’t easy. You have to make a lot of decisions about what you’re going to do to get people showing up and paying to see your event. Some of the things you’ll try (Google AdWords, for example) will come complete with excellent data about exactly what happened in your campaign....

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Marketing

Digital Ad Dollars Are on the Rise

Be where the people are -- and the people are on mobile. That's the title of one of Jim's post for this blog. Looks like advertisers are following the trend."Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast by eMarketer," reports Robin Kurzer for Marketing Land.Photo Credit: Rodion Kutsaev via UnsplashKurzer shares the numbers and where the dollars are coming from.And why should we care?Kurzer writes: "The...

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Marketing

A Crazy Idea to Better Your Email List

HubSpot Marketing Blog had a problem. Turns out, they had an issue with Graymail, or what they define as email you technically opt in to receive but don't really want.To solve this problem, they deliberately unsubscribed 250,000 people from their marketing blog."This subscriber purge brought our total subscriber count from 550,000 down to 300,000," reports Pamela Vaughan.So, why was this a good idea?Vaughan explains why Graymail hurts marketers, what they did about it and what happened. To learn more, read the entire HubSpot...

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Marketing

Inspirational Quotes From Successful Arts Entrepreneurs

"People crave and seek out great stories almost as much as food and water," writes Clifford Chi on HubSpot. Chi has compiled a list of 15 inspiring storytelling quotes from some of the world’s most insightful authors and filmmakers to help you channel your inner storyteller.We share four quotes below, then read the rest here:“The most amazing thing for me is that every single person who sees a movie, not necessarily one of my movies, brings a whole set...

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Marketing

What You Should Know About Instagram

Instagram has more than 1 billion active monthly users -- which is why it's such a great marketing platform.The above is just one of the 21 fascinating facts in AdRoll's infographic, which Laura Forer shares on MarketingProfs.Check out more of AdRoll's Instagram stats below for tips on how and when to post.Read More:Are You on Pace for a Record Season? Remember the “Good Old Days” of the Live Entertainment Business? Is Your Advertising Working for You?#mc_embed_signup{background:#fff; clear:left;...

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Marketing

Is Your Advertising Working for You?

"Many a small thing has been made large by the right kind of advertising." --Mark TwainWe love these wise words from Mr. Twain.Of course, the tricky thing is knowing what that right kind of advertising is for your events. While the answer can vary, we’ve created a little cheat sheet to help guide your search, focusing on three popular channels: Goldstar's Boost marketing tool, Facebook ads and ads in your local media (newspaper, radio, etc.).Have you given Boost a...

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