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The Defining Digital Marketing Trends of 2019

Digital marketing is certainly here to stay, writes Avi Ben Ezra for CEOWORLD Magazine. In his post, he highlights the rise of five digital marketing trends in 2019.We share one trend below, then read the rest:"Social media and engagement: Social media posts have ceased to be monologues and companies are catching on fast. Brands are now using social media to engage with audiences, allowing them to understand what the customer wants and needs are. Communication includes social listening. By...

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Marketing

Is Your Schedule Announcement Bringing in New Fans?

When you announce a schedule, whether that's for a season of shows or a season of games, your die-hard fans will be on the lookout for it. They already know they're interested and just want to see the lineup and dates (and buy tickets of course).But what about everyone else? People who might be interested, might buy tickets, but aren't seeking out your schedule on their own?If you're the Carolina Panthers, you draw them in with a clever and...

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Marketing

Lessons Learned From the Facebook Outage

Last week, a partial Facebook outage affected users and organizations that rely on social media for revenue. Instagram and WhatsApp were affected as well."For entrepreneurs who use social media for their business, this should be a blaring wake up call," writes Kimanzi Constable for Entrepreneur. "The outage ... is a reminder of time-tested business principles."Constable shares lessons to be learned from the outage. Here's one below:Photo Credit: Harry Cunningham via Unsplash"Build your foundation on your platform.In this Digital...

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Marketing

Creative Call-to-Action Examples to Inspire You

Your website is impressive, and your copy is captivating. Now, let's get people to take action!Brittany Leaning has compiled a list of call-to-action examples you can't help but click for HubSpot. We share two of her examples with creative call to action phrases below."Brooks Running - CTA Phrase: 'Find out when we have more'How many times have you hotly pursued a product you love, only to discover it's sold out? Well, as you might know, it's no picnic...

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Marketing

Your Checklist for Social Media Marketing

Social media is a crucial part of any organization's marketing plan.Tony Bradley shares four tips to help streamline your process to get better results out of your social media marketing efforts. We share one tip below, then you can read the rest."Set your goalsPhoto Credit: Glenn Carstens-Peters via UnsplashBecause your goals are the guiding compass to your campaigns, it’s crucial for you to define them clearly before you start. Whether you’re publishing a new post, running a new...

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Marketing

25th Anniversary of Vans Warped Tour: Kevin Lyman’s TEDxBroadway Talk

Vans Warped Tour is celebrating its 25th anniversary with a few special concert events in 2019. Three dates have been announced so far -- as well as the epic lineup.On the day the event lineup was announced, Vans Warped Tour founder Kevin Lyman tweeted:Lyman shared his thoughts about Vans Warped Tour at TEDxBroadway: "When your festival is older than your customers ... " Watch it here:Read More:Are You on Pace for a Record Season?The Show...

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Marketing

#MondayMotivation: Are You Seeing the Whole Picture?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is Your Marketing Working? How to Know for Sure.Event marketing isn’t easy. You have to make a lot of decisions about what you’re going to do to get people showing up and paying to see your event. Some of the things you’ll try (Google AdWords, for example) will come complete with excellent data about exactly what happened in your campaign....

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Marketing

Digital Ad Dollars Are on the Rise

Be where the people are -- and the people are on mobile. That's the title of one of Jim's post for this blog. Looks like advertisers are following the trend."Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast by eMarketer," reports Robin Kurzer for Marketing Land.Photo Credit: Rodion Kutsaev via UnsplashKurzer shares the numbers and where the dollars are coming from.And why should we care?Kurzer writes: "The...

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Marketing

A Crazy Idea to Better Your Email List

HubSpot Marketing Blog had a problem. Turns out, they had an issue with Graymail, or what they define as email you technically opt in to receive but don't really want.To solve this problem, they deliberately unsubscribed 250,000 people from their marketing blog."This subscriber purge brought our total subscriber count from 550,000 down to 300,000," reports Pamela Vaughan.So, why was this a good idea?Vaughan explains why Graymail hurts marketers, what they did about it and what happened. To learn more, read the entire HubSpot...

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Marketing

Inspirational Quotes From Successful Arts Entrepreneurs

"People crave and seek out great stories almost as much as food and water," writes Clifford Chi on HubSpot. Chi has compiled a list of 15 inspiring storytelling quotes from some of the world’s most insightful authors and filmmakers to help you channel your inner storyteller.We share four quotes below, then read the rest here:“The most amazing thing for me is that every single person who sees a movie, not necessarily one of my movies, brings a whole set...

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