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Marketing

How Hamilton Stays Hot: Your Face on the $10 Bill

We mentioned selfies on Monday, and here they come up again. Hamilton continues to be the talk of the town with its app. According to Engadget:"The Official App has just about everything a fan could ask for including $10 ticket lotteries, a merch store, stickers and updates from Lin-Manuel Miranda himself. And yes, you can even put yourself on the $10 bill ... "So, I guess we have to ask: Have you incorporated selfies into your patron's experience?Got a...

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Marketing

HP Strikes Gold: Selfies as Mementos

We all hope our patrons leave our productions and venues with good memories and maybe even a few good mementos. Well, HP scored big in these areas with millennials at this year's Panorama music festival in New York. According to Cherlynn Low at Engadget:"HP did two things right at the event this year. It gave people mementos -- whether it was a free bandana or a cool selfie video -- that they could share or take home from the...

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Marketing

People Aren’t Reading Your Marketing Emails (But This Will Help)

While it seems like people's attention spans are reaching Dory from Finding Nemo levels when it comes to any sort of advertising or marketing, there is one area where the average person still devotes a fair bit of time: email.However, not all emails receive the same amount of attention. That's why HubSpot recently shared advice to get your emails past the "quick skim and delete" hurdle and into the "read and click" arena:Got a comment or question? Join the...

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Marketing

Avoid Rabbit Holes, and More Writing Tips for Your Arts Organization

We've all been there: You're writing and get stuck trying to think of that next word or thought. This infographic posted on HubSpot from Enchanting Marketing shares 12 tips for cranking out quality copy:Got a comment or question? Join the conversation on Twitter or Facebook.Subscribe to the Selling Out mailing list.

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Marketing

These Colors in Your Logo Could Help Sell More Tickets

It's no secret that different colors can convey different emotions. Blues can be calming, reds can be energizing -- but did you know certain colors also signal to your fans that you're fun?MarketingProfs.com recently shared an infographic that outlines ways your branding can help sell more tickets. One way: using the colors orange, purple and yellow, which convey a fun attitude to fans. You can see the other tips here:Got a comment or question? Join the conversation on Twitter or Facebook.#mc_embed_signup{background:#fff; clear:left;...

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Marketing

Does Your Arts Organization Really Know Its Patrons?

A recent Story of Telling post asks, "When did you last spend time watching what your customers do?" Its point is that people's actions can speak louder than words.The post explains: "We tend to think of our customers as intentional, rational human beings -- which is why we spend a lot of our time marketing to their heads. We make and market better products and services by working harder to get a glimpse of their hearts."Jim expresses a similar...

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Marketing

Surprising Stats That Could Boost Your Business

According to Convince and Convert, four billion people will be online by 2020 -- which reinforces what Jim has written on this blog: Mobile gets you everyone.Below are a few more surprising statistics that confirm our need to be where the people are -- and you can read more stats at Convince and Convert."97 Percent of Adults Use Social Media 97 percent of online adults regularly visit social networks. Also according to Global Web Index, social media captures up to 30 percent of an...

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Marketing

People Want Experiences — Luckily, That’s What We’re Selling

We've written about it before, and the topic keeps popping up: Spending money on experiences makes us happier than buying stuff. Entrepreneur reporter John Rampton shares seven reasons why this is so, based on a 20-year study by Dr. Thomas Gilovich, a psychology professor at Cornell University.Below, we highlight a few key reasons why we prefer to spend our money on experiences over stuff: "Experiences define your purpose and passions. Your daily activities should be guided and influenced by your purpose...

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Marketing

How Does Your Marketing Compare With Other Arts Orgs?

As Ferris Bueller (kinda sorta) said: "Digital marketing moves pretty fast. If you don't stop and look around once in awhile, you might miss it."So if you want to take a look at what your marketing colleagues have been up to in 2017, check out this infographic from HubSpot. They surveyed more than 200 marketers for the scoop on their top priorities, challenges and more:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Small Organizations Need Mobile, Too

Smaller organizations sometimes delay or skip important innovations because they're small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what's necessary, but often decide not to take steps to match that change on the grounds that resources are limited.The mobile experience is a current example. Some smaller organizations have decided to skimp here. It's an understandable...

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