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Marketing

The Experience Economy and Live Entertainment Entrepreneurship

Recently, I saw one of my favorite live bands, Big Bad Voodoo Daddy. Probably best known for their appearance in the movie Swingers back in the mid-'90s and a couple of hits from the brief swing resurgence of the same time, Big Bad Voodoo Daddy has eight members, all of whom have been with the band for the entire 25 years they’ve been together.And even though they’re not exactly a household name, they packed a club, whose footprint is...

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Marketing

Think Outside the Industry: How Cooking Panda Engages With New Audiences

How can we keep existing -- and catch new -- customers' attention? We're all looking for answers. According to Forbes, one excellent place to look for inspiration is Cooking Panda, known for its recipe videos. Forbes.com reports: "Render Media acquired Cooking Panda in 2015 with 800,000 followers, and in less than two years they’ve built a fanbase of 7 million followers with 105 million video views per month."Here are two of the five lessons in producing engaging content, straight...

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Marketing

This Year’s Funny April Fool’s Ads for Inspiration

Holidays and special days, like April Fool's, are great opportunities to create marketing campaigns that leave a lasting impression on your customers and, hopefully, catch the eyes of new customers. PSFK picked a batch of the best (and worst) April's Fools ads this year. Here a couple we like, too:"Fresh DirectWhile the battle over GMOs rages, Fresh Direct had lazy avocado lovers wondering: what if pitless avocados were a real thing?DuolingoAs emoji quickly becomes the final form of human...

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Marketing

64 Affordable Marketing Tools Your Venue Needs

We've all heard of March Madness, but how about Marketing Madness?In order to avoid this type of madness, WordStream has shared a list of affordable and effective marketing tools to help boost your business. The infographic below was originally published on Hatchbuck.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

16 Brilliant Marketing Email Ideas Worth Stealing

Ever wonder what your competitors are putting in their emails? Sure, you could subscribe to all of them, but that can lead to inbox overload.Instead, check out this infographic from HubSpot. They outlined some of the best email marketing trends happening right now -- perfect for you to steal borrow for your own campaigns.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

6 Ingredients Your Marketing Videos Are Missing

You know a great video when you watch one, but do you necessarily know why it's so great? Entrepreneur and Explanify recently broke down the ingredients to a marketing video people will love, share and buy from:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

The Best Self-Promotion Money Can’t Buy

Self-promotion is tough -- it's easy to come across as too pushy or "sales-y," but promotion is also essential for selling tickets (after all, if no one knows about your show, how can they go?).One easy way to gain some positive self-promotion? According to The Story of Telling blog, it's this: Make sure your audience leaves feeling good. "The feeling we leave our clients and customers with (about themselves and not us) as they walk out the door is the...

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Marketing

Think Outside the Industry: How the Girl Scouts Make Cookies an Event

I don't know about you, but my grocery store has an entire aisle dedicated to cookies. Every kind you can imagine, including near-perfect knock-offs of every Girl Scout cookie variety.But that doesn't stop me, and plenty of other people, from looking forward to buying Girl Scout cookies every year. What's their secret? How do they get millions of people to eagerly and happily shell out for something they could easily pick up at the store whenever they want? Two...

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Marketing

Friday Fun: The History of Marketing [Infographic]

Ready for a blast from the past? MarketingProfs put together a fun infographic that shows the history of content marketing. Who knew that Jell-O and G.I. Joe were both innovators in the marketing world?!Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Your Most Effective Marketing May Not Be Done by You

The Story of Telling makes a great point: "When value is demonstrated rather than described it immediately becomes more relatable."The site uses Harley Davidson as an example, stating that the company's "most powerful marketing isn’t the detail about engine size, speed or low-end torque that’s written in the brochure -- it’s the stories riders tell about the feeling they get when they ride one."The takeaway: "Showing is more powerful than telling because it reflects the customer’s desire, problem or...

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