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Early October: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with a video detailing the latest results from our early October survey, including the answer to a new question: What if venues required proof of vaccination or a negative test result? This requirement actually increases the size of the willing audience by 10%!

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Marketing

Mid-September: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with a video detailing the latest results from our mid-September survey, including the answer to a new question: What if venues required proof of vaccination or a negative test result? This requirement actually increases the size of the willing audience by almost 15%!

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Marketing

Early September: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with a video detailing the latest results from our early September survey, including the answer to a new question: What if venues required proof of vaccination or a negative test result? This requirement actually increases the size of the willing audience by more than 10%!

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Marketing

Mid-August: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with a video detailing the latest results from our mid-August survey, including the answer to a new question: What if venues required proof of vaccination or a negative test result? This requirement actually increases the size of the willing audience by about 20%!

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Marketing

Early August: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from the early August survey:

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Marketing

Mid-July: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from the mid-July survey:

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Marketing

Early July: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from the early July survey:

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Marketing

Brush Up on Improving Customer Experience

It’s worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it’s no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers “looking to leverage tech to improve their website’s UX and build strong customer loyalty.” We share two tips below, and then read the rest here: “Design your website around your why. A website is a purposeful entry point for information and …

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Marketing

Celebrations Give Your Patrons a Reason to Go

A few years ago, we covered the Pokémon Go craze. We highlighted how businesses could get in on the excitement and five lessons for content strategy that the game could teach you. We’ve just learned, according to Shannon Liao at CNN Business, that Pokémon throws a celebration every year. February 27, 2020, was the annual celebration. Liao writes, “The company held various online events … to engage with fans. One of them included asking fans to vote for their favorite …

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Marketing

How a Theater Can Change a City

In this Chicago Tribune article, Chris Jones highlights how Aurora’s downtown has been significantly impacted by the Paramount Theatre. It’s an interesting read about how a single arts organization can impact an entire city. Jones points out that part of the theater’s success is its focus on mainstream, family-friendly entertainment: “Family entertainment with familiar titles often attracts a far more diverse audience than socio-political drama foregrounding race. All Americans like to have a good time out with the people they …

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