Here's one thing I've learned in my time working with live entertainment marketers and venues.Never say "algorithm."It's an ugly word. It sounds like "rhythm," as though we're going to get down to some funky beats, but it turns out to just be math. ... Still, since people seem to use smartphones and laptops and enjoy being able to watch unboxing videos and correct people when they say "your" instead of "you're," we are firmly in the Era of the...

Read More

AKA, minor league baseball teams. The marketing teams for these organizations don't have big name players (or big league budgets), so they rely on creativity to bring in the crowds.As 99u's Patrick Cain explains, "Its kooky marketing ways are branding 'fun' in ways that any company–selling anything, even something as objectionably boring as minor league baseball–can use."Cain outlines several lessons any marketer can learn in his article. We've highlighted a few favorites below:"Lesson 2: Make that experience one of a kind Some people get...

Read More

According to Forbes, "LinkedIn has gone beyond acting as just a platform for networking. Every day, people are uncovering new business partners, boosting sales or conversions, and attracting brand new leads."Omar Jenblat shares a few reasons why you should master the art of outreach and marketing on LinkedIn." • Any page you have on the internet that includes your company’s information and content will affect your SEO rating. LinkedIn is no different. This is why it is important to...

Read More

What better time for your patrons to buy tickets to your event than when they're out -- having fun, thinking about the fun they're having, and wanting more.Online fashion brand Outdoor Voices is offering outdoor shopping experiences.PSFK reports, "Athleisure retailer Outdoor Voices created an innovative way to blend its brand message -- to get people moving, outdoors and having fun -- with its products, designing a pop-up experience that directed people to outdoor trail locations where they could view exclusive...

Read More

Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign! Take advantage of a busy month on Goldstar -- July sees as much site and app traffic as the holidays.How do you join in?Go to your Audience Marketing Platform before July 31 at 11:59pm EST and create your first Boost campaign. Include “BOGO” in your campaign name (the first field on the form). Once your campaign is set up, Goldstar will...

Read More

If you’ve been curious about how Boost can raise your event’s awareness, but haven’t taken the plunge, now’s the time: Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign if you set it up in July!Why July?July is one of the busiest months on the Goldstar site and app (as busy as the holidays!), so it’s the perfect time to raise awareness for your events. Goldstar members are looking for things...

Read More

This holiday week, we’re taking a look back at a couple of Jim posts about baseball and pie — and marketing, of course."Why is a rivalry more interesting? A few reasons, potentially:First, there’s some animosity, or at least contention between the two sides. Although in most cases in sports, I think this animosity is mostly good-natured (among the teams themselves, if not the fans), it gives everyone involved a little more motivation to hustle, to care, to scream their...

Read More

This holiday week, we're taking a look back at a couple of Jim posts about baseball and pie -- and marketing, of course."What 'grows the pie' for live entertainment? In my view, it’s three things:1. Better content. And by 'better,' I mean designed to be in the intersection point between the creative vision of the artist/company/organization and the delight of the audience. B+ doesn’t get it done. 'Expected' doesn’t get it done. Delight, surprise and excellence equals better,...

Read More

A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events. This sucks, but let’s stay positive for a moment and look at the beginning of my sentence:“Without meaning to …”Well … true...

Read More

The Story of Telling writes in a recent post: "When we get caught up competing, we get caught out playing catch up. It turns out you don’t need to compete when you know who you are."Jim echoed this message in his post, Even Lions Can’t Play Where the Gorillas Play: "So the first question to ask when developing a niche is this: What’s special about who we are? What’s interesting and unique about who we are? Some of what you are...

Read More