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Inspirational Quotes From Successful Arts Entrepreneurs

"People crave and seek out great stories almost as much as food and water," writes Clifford Chi on HubSpot. Chi has compiled a list of 15 inspiring storytelling quotes from some of the world’s most insightful authors and filmmakers to help you channel your inner storyteller.We share four quotes below, then read the rest here:“The most amazing thing for me is that every single person who sees a movie, not necessarily one of my movies, brings a whole set...

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Marketing

What You Should Know About Instagram

Instagram has more than 1 billion active monthly users -- which is why it's such a great marketing platform.The above is just one of the 21 fascinating facts in AdRoll's infographic, which Laura Forer shares on MarketingProfs.Check out more of AdRoll's Instagram stats below for tips on how and when to post.Read More:Are You on Pace for a Record Season? Remember the “Good Old Days” of the Live Entertainment Business? Is Your Advertising Working for You?#mc_embed_signup{background:#fff; clear:left;...

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Marketing

Is Your Advertising Working for You?

"Many a small thing has been made large by the right kind of advertising." --Mark TwainWe love these wise words from Mr. Twain.Of course, the tricky thing is knowing what that right kind of advertising is for your events. While the answer can vary, we’ve created a little cheat sheet to help guide your search, focusing on three popular channels: Goldstar's Boost marketing tool, Facebook ads and ads in your local media (newspaper, radio, etc.).Have you given Boost a...

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Marketing

Mobile-Only Tickets Hit More MLB Stadiums This Season

According to TicketNews, "The Detroit Tigers have officially switched to using a mobile-only ticketing system for the 2019 season."Fans will have to show their tickets on the Major League Baseball Ballpark or StubHub app.The New York Yankees and Atlanta Braves are two MLB teams that have already switched to mobile-only ticketing.TicketNews quotes a source: "About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams...

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Marketing

When Doing Good Gets People’s Attention

There are many ways to give back to our communities. Donating proceeds to a charity is one way; collecting canned goods or clothes is another.Billboard reports that the Metropolitan Opera is offering a pair of free tickets per performance through the end of this month to federal government employees during the current government shutdown.Not only is this a good deed that improves the quality of life for these employees, but it's also a great way to attract people's attention...

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Marketing

3 Things We Should Never Forget

The Story of Telling blog writes about the distinction between a customers' wants and needs:"Our hunger is satisfied when we eat the meal we ordered, but we enjoy the food more when the service exceeds our expectations. ... It’s possible to meet needs and wants in every interaction."Jim wrote about making people want what we sell (a ticket to a show or event) in We’re Selling a Drug. The Recreational Kind: "What we sell is more like wine. So how...

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Marketing

What You Need to Know About Choosing Website Colors

Whether you're planning a website redesign now or might be in the future, it's always helpful to gather as much information as possible. Quick Sprout shares some interesting facts about website color schemes.Like, "people judge products within 90 seconds of exposure -- and 90% of that judgment is based on color alone. Choosing the right colors can enhance readability by 40%, increase comprehension by 73%, and improve learning by 78%."Quick Sprout also explains: "According to HubSpot, 46% of people...

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Marketing

We All Win When We “Get ‘Em Young”

The U.K.'s Northern Ballet is shooting 40-minute films for their Bite-Sized Ballets series and plans to screen them at local theaters, such as Odeon, Cineworld and Picturehouse.According to The Guardian, the series "will kick off with an adaptation of the Tortoise & the Hare, to be followed by Elves & the Shoemaker and Three Little Pigs. At the start of each film, the story is narrated on screen and dance instructors show children how to do some of the...

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Marketing

Are You on Pace for a Record Season?

You've probably already heard about Goldstar's Boost (from us!). It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow. Throughout the year, we'll be sharing news and updates.We’re only halfway through January, and for many of Goldstar's Organizers, it’s already shaping up to be a great year:“We’re on pace to see a record season,...

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Marketing

Skip the Fluff, Use Concise Statements & Other Copywriting Tips

As arts marketers, we all hope that our copy leads our patrons to take action. But our copy has to be convincing -- and some strategies work better than others."Skip the clichés, jargon, and fluff, and use powerful, concise statements instead." This is one tip from Laura Forer at MarketingProfs, which she shares from the below infographic from the agency Koeppel Direct:Read More:Selling Out Editors’ Picks 2018: From the CEO Selling Out Editors’ Picks 2018: Marketing Remember...

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