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Break Down What’s Important About Your Identity

The Story of Telling writes in a recent post: "When we get caught up competing, we get caught out playing catch up. It turns out you don’t need to compete when you know who you are."Jim echoed this message in his post, Even Lions Can’t Play Where the Gorillas Play: "So the first question to ask when developing a niche is this: What’s special about who we are? What’s interesting and unique about who we are? Some of what you are...

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Marketing

Get Your Events in Front of 9 Million Live-Entertainment-Lovin’ Fans

Want to learn a few tricks to market and sell your events quickly and easily? This week, Goldstar hosted a live demo of how to use the Audience Marketing Platform. If you missed the demo, or want to watch it again, here it is:In the demo, you'll see:How to submit a new event on Goldstar (01:57) How to add shared ticket inventory (08:46) How to subscribe to the Organizer Updates emails (16:44) How Boost can help raise awareness for...

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Marketing

Does Our Industry Make It Harder to Buy Tickets on Purpose?

Here's the thing about live entertainment: It's inconvenient.It's just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn't get to choose. That may sound stupid and obvious, but that's only because it IS obvious. The trouble is, when looking the same obvious thing square in the face every day for long enough, you stop seeing it. Like the park rangers at Mount...

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Marketing

What Your Patrons Want — Survey Says

What do your patrons like about your organization? It's an important question because it brings up issues of trust and loyalty, two things every organization values.A new survey posted by Marketing Land "explores drivers of brand perception, consumer trust and the corresponding benefits to retailers."There are a number of interesting insights, like:• "Roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values.•  The overwhelming majority of respondents (85 percent) liked the...

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Marketing

What’s the Marketing Equivalent of “Location, Location, Location”?

We think it's "awareness, awareness, awareness."That's why Goldstar's marketing tool Boost is all about raising awareness. When you create a Boost campaign, your event goes into additional Goldstar emails in a prime spot -- building awareness with our audience of live entertainment fans.Have you tried a Boost campaign yet? It's as easy as filling out a form! You can get started here, or watch this how-to video for more details.P.S. Want more information on Boost and marketing your events on...

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Marketing

Video Marketing: Your Questions Answered

We've covered video marketing on Selling Out before -- especially how important it is nowadays.According to the infographic below posted on MarketingProfs, "97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand's video."Take a look and review other helpful tips you can use:#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add your own MailChimp form style overrides in your...

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Marketing

What Kinds of Stories Are Your Patrons Hungry For?

Last week we featured an article highlighting more diversity on local stages. This week, we're spotlighting Diep Tran's American Theatre article about plays about teenage girls, which are currently playing or scheduled for later in the year.Tran writes, "These three plays making a splash around the country [Dance Nation, The Wolves, School Girls] is enough to give the American theatre a much-needed burst of estrogen."Tran continues: "If I can leave plays like Dance Nation, The Wolves, and School Girls...

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Marketing

Simple Rules to Improve Your Site Design

According to Entrepreneur, "88 percent of consumers are unlikely to return to a website after one bad experience."Which means, first impressions are extremely important. Writer Gabriel Shaoolian reports, "According to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility -- a quality that is imperative for brands to captivate new consumers and then turn them into returning customers."We're always working hard to make our user experience the best it...

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Marketing

Create More Engaging Emails With These Easy Tips

According to Search Engine Land, about 269 billion emails were sent and received each day in 2017!Which means, it's a tough task to get your patrons to open, read and act on your email.Author Gisele Navarro shares a few tips to help ensure that your emails are being read. We've highlighted a few below, and you can learn more about making your emails irresistible here:"Setting the scene: What better way to get your foot in the door than sparking...

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Marketing

What’s a Popular Podcast? It’s a Total Surprise.

Podcasts are becoming increasingly popular -- even for the most unlikely brands. Trader Joe's recently launched their own podcast, according to Melissa Locker at Fast Company.And ... it jumped to No. 3 on Apple Podcasts. Locker reports: "The five episodes of Inside Trader Joe’s attempt to answer all the burning questions people have about the company, including how its parking lots have become ground zero for Parking Wars, the hit reality show of the future."The podcast features interviews with...

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