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Design Tips to Help You Sell Tickets

HubSpot has selected a list of websites that have nicely designed order review pages -- where a customer ends up before making a purchase. Reporter Pamela Bump also include helpful elements to consider as you create your review page, like: a brightly colored button with a "Place Order" call to action.We're sharing two of HubSpot's examples of well-done review pages, then check out the rest of the post here: "DoorDash DoorDash uses its order review area to give consumers one last...

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Marketing

Subj: Inter Office Mail – Customer Commitment – How Do You Look at Things?

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too.From: Jim McCarthy Sent: Fri 8/2/2019 2:00 PM To: GSEThere's a famous psych experiment that you may have read about, that you can actually play along with if you'd like. People were asked to close their eyes and, with their finger, draw an imaginary capital letter B on their forehead. (Actually, the original study used...

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Marketing

Q&A With Irene, Goldstar Product Sales Manager

We’re talking all things Eventbrite with Irene Li, Goldstar Product Sales Manager. Read on to see if Eventbrite makes sense for your events, and how easy it is to give it a try … Q: What are the benefits of using Eventbrite as my primary ticketing platform? Irene: Using Eventbrite increases your marketing reach to help you sell more full price tickets for your shows. There are lots of other benefits too, including:Distribution for your event through Facebook, Instagram, Spotify and more Analytics...

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Marketing

Reaching Audiences Beyond the Concert Hall

It's a given: Most of us are "searching for new ways to reach audiences beyond the concert hall" -- Those are the words of Madeleine Careau, CEO of the OSM (Orchestre Symphonique de Montréal), as quoted in the Montreal Gazette."For the next three years, the team from SAT [Société des arts technologiques] will spend a week each year recording OSM rehearsals and concerts to create immersive acoustic projects," reports Brendan Kelly."The OSM already has opened a space just beside...

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Marketing

Your Head Start on Holiday Marketing

Are you thinking about Christmas in July? Facebook IQ is -- and they created an infographic with 25 holiday shopping season insights.Adweek reports: "Here are 10 of the insights from Facebook IQ’s infographic ...From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S. 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season. 56% of shoppers used a mobile device while shopping in brick-and-mortar locations. In...

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Marketing

Wonder Who’s Using Goldstar’s Boost?

Goldstar event organizers know that Boost gives their events an extra edge, by including them in additional emails to live event fans and building their reach and awareness. But if you haven't tried Boost yet, or aren't marketing your events on Goldstar (seriously, what are you waiting for?), you might be wondering what it's all about. Take a look at how Boost is helping other events reach new audiences ...On average, Boost campaigns help events see a 44% increase...

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Marketing

Insta Novels Are an Insta Hit

Last year, we posted that the New York Library had a fun new idea to attract younger readers: transforming classic novels into animated Instagram Stories, called Insta Novels.Now Adweek reports that these Insta Novels grew the library's followers 75%.David Griner writes: "The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and...

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Marketing

What’s a Fake Festival?

BBC News reported on why more music fans are tuning in to fake festivals.So, what's a fake festival? A festival featuring tribute acts.While tickets to festivals featuring the original music acts may be harder to get, the big draw for fake festivals is "price and accessibility," Neil Tomlinson from the Entertainment Agents' Association told BBC News.Some of these fake festivals feature camping, glamping, food stalls and face painting."Given that a lot of our musical heroes are no longer with...

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Marketing

The Defining Digital Marketing Trends of 2019

Digital marketing is certainly here to stay, writes Avi Ben Ezra for CEOWORLD Magazine. In his post, he highlights the rise of five digital marketing trends in 2019.We share one trend below, then read the rest:"Social media and engagement: Social media posts have ceased to be monologues and companies are catching on fast. Brands are now using social media to engage with audiences, allowing them to understand what the customer wants and needs are. Communication includes social listening. By...

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Marketing

Is Your Schedule Announcement Bringing in New Fans?

When you announce a schedule, whether that's for a season of shows or a season of games, your die-hard fans will be on the lookout for it. They already know they're interested and just want to see the lineup and dates (and buy tickets of course).But what about everyone else? People who might be interested, might buy tickets, but aren't seeking out your schedule on their own?If you're the Carolina Panthers, you draw them in with a clever and...

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