Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from the early July survey:
It’s worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it’s no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers “looking to leverage tech to improve their website’s UX and build strong customer loyalty.” We share two tips below, and then read the rest here: “Design your website around your why. A website is a purposeful entry point for information and …
A few years ago, we covered the Pokémon Go craze. We highlighted how businesses could get in on the excitement and five lessons for content strategy that the game could teach you. We’ve just learned, according to Shannon Liao at CNN Business, that Pokémon throws a celebration every year. February 27, 2020, was the annual celebration. Liao writes, “The company held various online events … to engage with fans. One of them included asking fans to vote for their favorite …
In this Chicago Tribune article, Chris Jones highlights how Aurora’s downtown has been significantly impacted by the Paramount Theatre. It’s an interesting read about how a single arts organization can impact an entire city. Jones points out that part of the theater’s success is its focus on mainstream, family-friendly entertainment: “Family entertainment with familiar titles often attracts a far more diverse audience than socio-political drama foregrounding race. All Americans like to have a good time out with the people they …
We love to spot a trend. Or, in this case, SPOTify a trend. According to new research by the Royal Philharmonic Orchestra (RPO), young people are discovering classical music via streaming platforms. And, yes, this is translating to ticket sales. Melissa Bradshaw reports for Rhinegold Publishing: “Almost half of young people polled (46%) listened to orchestral music on streaming platforms such as Spotify or YouTube … – making it the most common way young people are engaging with orchestral music.” …
Last week, we asked, “Are You Promoting a Show or Lifestyle?” This week we’re highlighting the benefits of having a point of view. For example, what values are you promoting and/or taking a stand for? At Goldstar, we think life gets better when you go out, sit or stand in a room filled with other people and experience something new (or fun or familiar). If your company believes in certain values, then most likely, your customers do, too. In her …
Here’s the thing: For those of us who work in the live entertainment industry, going to a show isn’t just a one off — it’s a lifestyle. We know the value of an event, and we know what a role it plays in our own lives. I think we all wish that everybody valued a night at a show as much as we did. So, we have to ask: As marketers, are you promoting a show or a lifestyle? If …
Even if you don’t have a background in design, Search Engine Journal writer Kristi Kellogg outlines seven graphic design tips for non-designers. “Graphic design is a useful skill for any digital marketer to have in their back pocket,” explains Kellogg. We list two of Kellogg’s tips below, then read the rest here: “Embrace White Space: When creating a design, the graphics and text tend to get all the attention. The areas without graphics and text are just as important, and …
In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: “By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.” If we hope to reach this generation — and, according to Bump, we …
Most of us — likely even all of us — use Twitter. We use it to make announcements, reach new audiences and engage our patrons. And we’re always looking for new ideas to inspire our tweets. Kristi Kellogg for Search Engine Journal shares 21 things to tweet. We share two ideas below, then read the rest here: “• Share Helpful Tips or On-Brand Messages Tweets don’t only have to link back to a specific blog post. Use Twitter to share …
