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Innovation

BroadwayHD: A Netflix for Broadway?

Last week, the off-Broadway revival of Buried Child starring Ed Harris and Taissa Farmiga was the second show from New York to live stream, following the off-Broadway musical Daddy Long Legs last December.We covered the livestream of Daddy Long Legs and then afterward, we posted an infographic from the show's producer Ken Davenport that offered all sorts of answers to the habits and the desires of the livestreaming theatrical audience, including where they came from, how they watched and...

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Innovation

Theater Truly Is for Everyone

Editor's Note: This post originally appeared on Goldstar Pulse. To read more, click here.The anticipation as you wait for the curtain to rise. The wonder as a stage filled with dazzling sets transports you to another world. The goosebumps as soulful singing fills the auditorium. Live theater is a transformative experience — one we all deserve to enjoy.But it can be intimidating planning a trip to the theater when you or your loved one has a disability to accommodate: An...

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Innovation

360-Degree Views of Carnegie Hall (and More) From Home

Last week, as reported by Wired, the Google Cultural Institute announced a new partnership with 60 performing arts institutes around the world to bring 360-degree view, live performances to online audiences.Which means "you can creep up behind a violinist, hover above Henry V during a monologue, even zoom in to explore every brushstroke on the theater ceiling."This is yet another step in the right direction, because as Jim has written before, You Can’t Kill Demand for a Product by...

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Innovation

Think Outside the Industry: McDonald’s Hamburger University

Yesterday we posted a #TBT article by Jim about organizations that invest resources in making their product better, and then reinvest the results in making it even better. Jim wrote: "The winner is the one who’s best at making the product better. It’s survival of the smartest, and you get smarter by investing in getting smarter. ... Remember, if you’re competing for the mindshare of a ticket buyer, you’re indirectly competing with NASCAR and Cirque du Soleil. And remember also...

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Innovation

Tribute Band Naming Contest: Win $200 in Goldstar Cash!

Nearvana. Fleetwood Mock. The Rolling Clones.Tribute band naming has become a pun-filled genre unto itself, celebrating funny -- and occasionally groan-worthy -- riffs on real bands and the titles to their biggest hits. (Just ask We Got the Meat, Portland’s all-male tribute to The Go-Go’s.)Now it’s your turn!On the Goldstar Facebook page, we’re holding a contest to find the funniest, cleverest name for a brand-new tribute band of your creation. The name with the most likes by next Friday,...

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Innovation

LA Phil Is Taking Van Beethoven on the Road

Picture this: You're sitting in L.A.'s Grand Park, but instead of listening to birds chirping and horns tooting, you're seeing and hearing (well, virtually) the opening of Beethoven’s Fifth Symphony performed by the L.A. Phil, and conducted by music and artistic director Gustavo Dudamel. That's the idea behind VAN Beethoven, rolling around L.A. from September 11 to October 18 (see the schedule here).You can try out new Oculus technology during this four-minute virtual reality experience, and the specially designed...

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Innovation

Theatre for One (Person) = Frame-Breaker

"Almost nothing is too bold to be unacceptable now," wrote Jim in his post, Breaking the Frame, in which he explained the phrase as a building or a show or an approach to marketing that escapes the container in which it’s normally held. He continued: "Very few of the old norms will withstand the next few years in business, entertainment and in many other areas of our lives. This is not necessarily a bad or a good thing, but it’s...

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Innovation

A Fourth Good Reason to Do Mobile

Why do mobile? Jim listed three good reasons as a start. Now, Quartz reports, "one in five American adults access the internet primarily from their smartphones."Read more about these new findings from Pew here, and more on mobile from Jim below:• Why Do Mobile? Three Good Reasons • Mobile: The Time Is … Two or Three Years Ago! • Mobile’s Not Optional AnymoreGot a comment or question? Join the conversation on Twitter or Facebook.

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Innovation

Hamilton Shows How to Merge the New and Familiar in a Powerful Way

Jim described the formula for a winning show in his earlier post, How to Resolve the Battle Between the New and the Familiar:"What do you call something, even if it’s good, that you’ve seen over and over again? Boring. What do you call something so new and different that it doesn’t make any sense to you? Weird. Most live entertainment content falls in between those poles, of course, but as a creator, curator or marketer of stuff in your venue, which is...

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Innovation

Digital Innovation: Dexter Upshaw at TEDxBroadway (Video)

Here's another TEDxBroadway 2014 talk: Dexter Upshaw, digital media manager for Harlem's Apollo Theater, shares his thoughts about digital innovation, keeping audiences connected and where we’re going next.

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