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Innovation

Think Outside the Industry: McDonald’s Hamburger University

Yesterday we posted a #TBT article by Jim about organizations that invest resources in making their product better, and then reinvest the results in making it even better. Jim wrote: "The winner is the one who’s best at making the product better. It’s survival of the smartest, and you get smarter by investing in getting smarter. ... Remember, if you’re competing for the mindshare of a ticket buyer, you’re indirectly competing with NASCAR and Cirque du Soleil. And remember also...

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Innovation

Tribute Band Naming Contest: Win $200 in Goldstar Cash!

Nearvana. Fleetwood Mock. The Rolling Clones.Tribute band naming has become a pun-filled genre unto itself, celebrating funny -- and occasionally groan-worthy -- riffs on real bands and the titles to their biggest hits. (Just ask We Got the Meat, Portland’s all-male tribute to The Go-Go’s.)Now it’s your turn!On the Goldstar Facebook page, we’re holding a contest to find the funniest, cleverest name for a brand-new tribute band of your creation. The name with the most likes by next Friday,...

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Innovation

LA Phil Is Taking Van Beethoven on the Road

Picture this: You're sitting in L.A.'s Grand Park, but instead of listening to birds chirping and horns tooting, you're seeing and hearing (well, virtually) the opening of Beethoven’s Fifth Symphony performed by the L.A. Phil, and conducted by music and artistic director Gustavo Dudamel. That's the idea behind VAN Beethoven, rolling around L.A. from September 11 to October 18 (see the schedule here).You can try out new Oculus technology during this four-minute virtual reality experience, and the specially designed...

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Innovation

Theatre for One (Person) = Frame-Breaker

"Almost nothing is too bold to be unacceptable now," wrote Jim in his post, Breaking the Frame, in which he explained the phrase as a building or a show or an approach to marketing that escapes the container in which it’s normally held. He continued: "Very few of the old norms will withstand the next few years in business, entertainment and in many other areas of our lives. This is not necessarily a bad or a good thing, but it’s...

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Innovation

A Fourth Good Reason to Do Mobile

Why do mobile? Jim listed three good reasons as a start. Now, Quartz reports, "one in five American adults access the internet primarily from their smartphones."Read more about these new findings from Pew here, and more on mobile from Jim below:• Why Do Mobile? Three Good Reasons • Mobile: The Time Is … Two or Three Years Ago! • Mobile’s Not Optional AnymoreGot a comment or question? Join the conversation on Twitter or Facebook.

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Innovation

Hamilton Shows How to Merge the New and Familiar in a Powerful Way

Jim described the formula for a winning show in his earlier post, How to Resolve the Battle Between the New and the Familiar:"What do you call something, even if it’s good, that you’ve seen over and over again? Boring. What do you call something so new and different that it doesn’t make any sense to you? Weird. Most live entertainment content falls in between those poles, of course, but as a creator, curator or marketer of stuff in your venue, which is...

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Innovation

Digital Innovation: Dexter Upshaw at TEDxBroadway (Video)

Here's another TEDxBroadway 2014 talk: Dexter Upshaw, digital media manager for Harlem's Apollo Theater, shares his thoughts about digital innovation, keeping audiences connected and where we’re going next.

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Innovation

Follow Jim at CTIA’s Super Mobility Week

Tomorrow, Jim will be giving a fireside chat, titled "Bringing Real World Entertainment to Mobile," at the CTIA’s Super Mobility Week conference in Las Vegas. In preparation for his talk, last week he posted Why Do Mobile? Three Good Reasons, covering why, in general, anybody should invest in mobile technology to serve their customers.Super Mobility Week -- North America's largest forum for the leading authorities on the connected life -- is already underway.Follow Jim at @goldstarjim for his...

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Innovation

Why Do Mobile? Three Good Reasons

Next week, I’m going to be on a panel at the CTIA’s Super Mobility Week conference in Las Vegas. (I know … it’s tough duty.)The #SuperMobility panel is called the State of Mobile Entertainment. It's a broad topic, but it’s got me thinking about why, in general, anybody should invest in mobile technology to serve their customers.I have three big answers. One may be enough, but you may want to mix and match all of them.The first is functional...

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Innovation

The Future of Opera Looks Like This

Recently, we highlighted Backstage.com's list of seven theater companies doing immersive theater right, performing in abandoned schools, factories, hotels, even taxi cabs.This week, we have some refreshing news from the world of opera: The Huffington Post named 14 artists transforming the future of opera. From San Francisco-based "electrodiva" Pamela Z (No. 1) to Texas-based guerrilla performance artist and filmmaker Lisa E. Harris (No. 14), these avant-garde artists are adding excitement, and drawing new fans, to the genre.

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