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Innovation

Sell Out Like This Billion-Dollar Arts Venue — Without Spending a Dime

Location, location, location -- of course, that's just one piece of the puzzle to run a successful arts venue. This past January, the concert hall Elbphilharmonie opened in Hamburg, Germany. It has made headlines because of its grandeur, cost -- about $850 million -- and the fact that almost every concert is sold out.The Washington Post reports, "Subscriptions for classical concerts have doubled since the hall opened, tour operators are pressuring the organization to make more tickets available, and...

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Innovation

Selling Out Editors’ Picks 2016: Think Outside the Industry

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at our ongoing series where we see what lessons we can learn from other businesses. Just click on any title below to see the Think Outside the Industry story:Think Outside the Industry:...

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Innovation

Are your patrons looking for a scream?

In the live event industry, we talk a lot about how therapeutic the arts can be. Take music, dance, theater, almost any genre you can imagine, and you’ll find scientific studies showing the benefit it can have to our mental, emotional and physical health.But here’s a live event genre you may not have imagined: screaming. Yes, screaming. On purpose. At no one. And it’s good for you.In cities around the world, people are ducking into soundproof rooms or pressing...

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Innovation

House Party + Live Orchestra = New Classical Music Fans

A string quartet performs for a small audience at a Groupmuse concert. Photo Credit: Wired.

When it comes to attracting new audiences -- especially those elusive millennials -- a company called Groupmuse has taken a delightfully unexpected approach. They’re basically “Uber, but for millennials who want orchestras in their living rooms,” says Wired magazine.Here’s how it works: Through the Groupmuse website, people can volunteer to host a live classical concert at their house (for free) and Groupmuse will match them up with classical musicians and a roster of guests, who’ll pay about $10 each...

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Innovation

Reimagining the Seating Chart

You’ve probably had this experience: You’re about to buy tickets to a show, and you’re debating between, say, front balcony and rear orchestra. The rear orchestra costs more, but it’s worth it if the view is better. Only … will the view be better? How well can you see the stage from the rear orchestra at this particular venue? Would you have a better view from the front balcony, since you’d be raised above the crowd?If you haven’t had...

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Innovation

Here’s What Art Centers Do for Communities (Beyond Art)

Jim has discussed the idea of ecosystem on this blog. In his words, it's the idea that theaters, restaurants, homes, academic institutions, hotels, tourist destinations, stores, public spaces, social services and everything else that people need and want exist together and affect each other. He brought it up when he was writing about TEDxBroadway, specifically, and more generally about Broadway. He wrote: "TEDxBroadway is a conference about a neighborhood, where theater happens to be quite important.This neighborhood, in turn, has...

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Innovation

How Some Venues Are Saving the Planet, One Live Event at a Time

In honor of Earth Day (today!), Goldstar Pulse spoke with two industry insiders — Susan Sampliner, Wicked’s longtime company manager, and legendary D.C. disc jockey and environmentalist Cerphe — about some of the creative ways venues across the country are minimizing their environmental impact via the three Rs: reducing, reusing and recycling. Read the full article and see some environmentally friendly ideas below:• How’s this for a statistic: According to a report released by Reverb (a non-profit that’s “greened” over 100 major tours by artists...

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Innovation

BroadwayHD: A Netflix for Broadway?

Last week, the off-Broadway revival of Buried Child starring Ed Harris and Taissa Farmiga was the second show from New York to live stream, following the off-Broadway musical Daddy Long Legs last December.We covered the livestream of Daddy Long Legs and then afterward, we posted an infographic from the show's producer Ken Davenport that offered all sorts of answers to the habits and the desires of the livestreaming theatrical audience, including where they came from, how they watched and...

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Innovation

Theater Truly Is for Everyone

Editor's Note: This post originally appeared on Goldstar Pulse. To read more, click here.The anticipation as you wait for the curtain to rise. The wonder as a stage filled with dazzling sets transports you to another world. The goosebumps as soulful singing fills the auditorium. Live theater is a transformative experience — one we all deserve to enjoy.But it can be intimidating planning a trip to the theater when you or your loved one has a disability to accommodate: An...

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Innovation

360-Degree Views of Carnegie Hall (and More) From Home

Last week, as reported by Wired, the Google Cultural Institute announced a new partnership with 60 performing arts institutes around the world to bring 360-degree view, live performances to online audiences.Which means "you can creep up behind a violinist, hover above Henry V during a monologue, even zoom in to explore every brushstroke on the theater ceiling."This is yet another step in the right direction, because as Jim has written before, You Can’t Kill Demand for a Product by...

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