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Innovation

Think Outside the Industry: Insta Novels on Instagram

The New York Library has a fun new idea to attract younger readers. It's transforming classic novels into animated Instagram Stories, called Insta Novels.The first book available is Lewis Carroll’s Alice’s Adventures in Wonderland, and, according to Dani Deahl for The Verge, "The library plans to release several other books ... over the next couple of months, including part two of Alice’s Adventures in Wonderland, Charlotte Perkins’ The Yellow Wallpaper, and Franz Kafka’s The Metamorphosis."Deahl shares that "it's a neat effort...

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Innovation

Selling Out Editors’ Picks 2017: Think Outside the Industry

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Think Outside the Industry.You can click on any title below to...

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Innovation

The Best Product in All of Entertainment Is …

Jim once wrote, "Those of us in this business have an immense blessing: We’ve got the best product in all of entertainment." He was referring to the live entertainment business.According to this PSFK article, stores are "turning up the theatrics" to attract customers. There was an actual ride, an Alice’s Adventures in Wonderland-themed theatrical “experience,” at the opening of one giant department store.PSFK explains that we have "entered the realm of 'shoppertainment,' a brave new world where retailers aren’t...

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Innovation

Think Outside the Industry: ‘Obsauced’ With McDonald’s Groovy Posters

Dipping sauces for chicken tenders: They're a pretty ordinary item, right? Well, McDonald's has spiced up its ad campaign for the sauces for its new Buttermilk Crispy Tenders.According to Adweek, the campaign "uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are."The article explains that Sriracha Mac is a fiery lion who lives by the motto,...

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Innovation

In the midst of #TakeaKnee, How One Team Engages the Community

As live entertainment marketers, much of our time is spent racking our brains to develop new and innovative marketing campaigns. How can we reach and engage with more and more of our community and beyond?Just in time for football, The Bears have come out of hibernation with a fresh idea. The team has commissioned four street-art murals that both celebrate the team and beautify the city. According to Adweek, the NFL club hopes the ad campaign will establish "a closer...

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Innovation

Sell Out Like This Billion-Dollar Arts Venue — Without Spending a Dime

Location, location, location -- of course, that's just one piece of the puzzle to run a successful arts venue. This past January, the concert hall Elbphilharmonie opened in Hamburg, Germany. It has made headlines because of its grandeur, cost -- about $850 million -- and the fact that almost every concert is sold out.The Washington Post reports, "Subscriptions for classical concerts have doubled since the hall opened, tour operators are pressuring the organization to make more tickets available, and...

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Innovation

Selling Out Editors’ Picks 2016: Think Outside the Industry

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at our ongoing series where we see what lessons we can learn from other businesses. Just click on any title below to see the Think Outside the Industry story:Think Outside the Industry:...

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Innovation

Are your patrons looking for a scream?

In the live event industry, we talk a lot about how therapeutic the arts can be. Take music, dance, theater, almost any genre you can imagine, and you’ll find scientific studies showing the benefit it can have to our mental, emotional and physical health.But here’s a live event genre you may not have imagined: screaming. Yes, screaming. On purpose. At no one. And it’s good for you.In cities around the world, people are ducking into soundproof rooms or pressing...

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Innovation

House Party + Live Orchestra = New Classical Music Fans

A string quartet performs for a small audience at a Groupmuse concert. Photo Credit: Wired.

When it comes to attracting new audiences -- especially those elusive millennials -- a company called Groupmuse has taken a delightfully unexpected approach. They’re basically “Uber, but for millennials who want orchestras in their living rooms,” says Wired magazine.Here’s how it works: Through the Groupmuse website, people can volunteer to host a live classical concert at their house (for free) and Groupmuse will match them up with classical musicians and a roster of guests, who’ll pay about $10 each...

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Innovation

Reimagining the Seating Chart

You’ve probably had this experience: You’re about to buy tickets to a show, and you’re debating between, say, front balcony and rear orchestra. The rear orchestra costs more, but it’s worth it if the view is better. Only … will the view be better? How well can you see the stage from the rear orchestra at this particular venue? Would you have a better view from the front balcony, since you’d be raised above the crowd?If you haven’t had...

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