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Half-Bakery

The NFL Gets It Backward

It started as a bad idea and, over the course of a generation, it didn’t age well. I’m talking about the Federal Communications Commission’s Blackout Rule, which was implemented in 1973 for the National Football League. It says a lot of things, but to sum them up if a team doesn’t sell out its stadium by 72 hours from game time, broadcasters in the local market can’t see the game. Why? To improve ticket sales, of course. I could be wrong, but...

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Half-Bakery

Data or Gut? They Go Hand in Hand

So, data or "gut"? Really, it's a phony baloney question. I'll have both, please. Gut alone is basically just you being a witch doctor, which is fine as long as you're right. (Don't mess up.) Data alone is OK, but I think in arts and entertainment, you'll hit a wall pretty quickly. Data is backward-looking by definition. Steve Jobs didn't come up with the idea for the iPhone by reading the results of an A/B test, but a lot of the...

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