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See What Chelsea Lately’s Claire Titelman Is Inspired By

Over on the new Goldstar blog is a series of Q&As with inspiring, creative people. First up is actor-comedian Claire Titelman. Read all about her love for L.A. theater, Broadway, Taylor Swift and more on the Goldstar Pulse, or check out a few fun excerpts below: Tell us about what you do. I’m a comedian, actor and writer in L.A. I was on E!‘s Chelsea Lately and I’ve been on TV shows like New Girl and Parks & Rec. I do stand-up festivals like SF Sketchfest and Bridgetown and was …

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The Secret to Attracting New Fans

Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar‘s Vice President of Content and Merchandising (read part one here and part two here). In this part, Kristen outlines how Goldstar gets their members excited to attend events for the first time or attend shows and events that they wouldn’t normally go …

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Friday Fun: Which Andrew Lloyd Webber Musical Is No. 1?

Picking your favorite musical might be on par with picking your favorite child, but the folks at Broadway.com convinced their readers to do just that by ranking Andrew Lloyd Webber’s musicals. Click here to see the full list, but to keep you from dying of suspense we’ve put the top 5 below: No. 5: Joseph and the Amazing Technicolor Dreamcoat No. 4: CATS No. 3: Jesus Christ Superstar No. 2: Evita No. 1: The Phantom of the Opera Do you …

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Baseball Fans Are Making Dodgers History in Los Angeles

“Fans in LA love the Dodgers,” reports Maury Brown for Forbes. And he cites the sales figures to prove it. In fact, last Thursday, “the club announced that they have already exceeded three million tickets sold for the 2015 season, an incredible feat that makes it the earliest that milestone has been reached in franchise history.” Here are some other stats from the Forbes article illustrating Dodgers fans bleed blue: • Last year, the club topped all of Major League Baseball in …

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How Established Institutions Work to Stay Young: Baseball’s New Boss Shares His Thoughts

Sunday morning, I finished my workout, went to my office and opened my email to find a message from the new commissioner of Major League Baseball. I’d been thinking lately about the not-so-great season that baseball had last year in terms of attendance and TV ratings, and I’ve had discussions with a number of people in the offseason about the game and how it plays in the 21st century. The people I talk to share some frustrations with the game: …

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Grateful Dead Announces Farewell Concert

One of the music industries most successful bands (despite never really having a hit song), the Grateful Dead was remarkable at building community and creating a story around their music and their fans. As Jim wrote in his earlier blog post, Sometimes it Takes the Dead to See the Future: “The Grateful Dead were decades ahead of the rest of the live entertainment business in a number of ways. … ‘Building a scene’ and ‘never standing in the way of …

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Kids Show Adds Celebrities — Will it Make Adults Want to Watch too?

When Sprout (NBC’s answer to Disney Junior and Nick Jr.) moved their morning show Sunny Side Up Show to New York from Philadelphia, there was a nice bonus for the show: access to celebrities dropping by the 30 Rock studio. Brian Steinberg wrote about the show’s new guest stars over at Variety and pointed out that the show is “all about the co-viewing.” The concept of creating a show for kids and parents to watch isn’t a new one, but it’s definitely …

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Full Buildings Drive Everything

Success carries within it the seed of failure. The things that make something strong also make it vulnerable to future decline. The sports industry has a problem, and I feel obligated to point it out. Just as a few years ago, I identified some problems that the NFL was about to experience. I see structural problems for all major sports developing. On the one hand, things have never been better. The money and attention have never been greater. The NBA …

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Remember the Fan Even Before You Forget

Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers. In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting, but incredibly popular energy drink. Among the many, many other successful branding platforms that the company has established, they bought this team in 2006. As corporate names …

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Remember: It’s Not About You

Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you. If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment organization with their money and their passion, you’ve simply got to understand what’s important about what you do is not you, but them. It’s counterintuitive …

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