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Experience

One and Done … Not So Fast

In his post, Anybody Up for a New Golden Age? I’ve Got an Idea …, Jim asked why live entertainment doesn't create a “series” or a “franchise” more often — unlike movies and books, which “have learned that if you create something that can live beyond a single production, you can do very well and build a very large fan base.” He continued: So, why then is live entertainment basically one and done? If we love the premise, the setting,...

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Experience

Taking “Immersive” Theater to a Whole New Level

A typical theater experience: You buy your tickets, arrive at the theater, maybe grab a drink or a snack, settle into your comfortable seat, silence your phone and enjoy the show.The experience of "trespass theater": You buy your tickets and wait for the secret meetup location to be revealed. You arrive in a dark alley or abandoned warehouse, surrender your cellphone and board what looks to be a condemned boat. As you float down the river you watch the...

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Experience

Series and Franchises Catching Fire on Stage, Too

In a May post, Jim wondered why live entertainment wasn't jumping on the bandwagon of creating a “series” or a “franchise” -- unlike movies and books, which "have learned that if you create something that can live beyond a single production, you can do very well and build a very large fan base." He continued: So, why then is live entertainment basically one and done? If we love the premise, the setting, the characters and the world created in a...

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Experience

Audience-Oriented Rears Its Head Again

Back in January, Jim commented on Dan Visconti's article, “The Audience Is the Most Important Instrument”: "I don’t even want to add much to it, except to say that there’s a term I use that matches the sentiment Dan expresses: audience-oriented. Everyone in the business of live entertainment and arts should be audience-oriented. I hate the word “pandering” because it implies that the person who refuses to “pander” could, if he or she just chose to, churn out some crap that...

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Experience

#TBT: Is the Power of Live Experiences Just a Trick?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim:Humans tend to mimic those around them, even without knowing it. Two people talking, assuming they like each other, tend to start mimicking each other’s mannerisms and turns of phrase within just a few minutes. Take the most banal song in the world and have 1,000 people sing it slowly, like an anthem, and you might tear up, even if it’s just the “Gilligan’s Island” theme. You may not...

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Experience

Great Outdoors = Great Venues

We shared a Wall Street Journal article about The Utah Symphony's Mighty 5 Tour, in which they combined their lovely music with the beauty of nature by playing in Utah's five national parks. "Not only will this give audiences a unique concert experience, but the symphony’s maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor) concerts as well." Listen to the musicians in this video talk about the rewards of thinking outside the box...

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Experience

Sesame Street’s Gravitation Pull

This past Monday Sesame Street debuted its 45th season. Which is a good example of a show that has maintained a strong gravitational pull.Jim talks about the importance of gravitational pull: " ... pay attention to what does and doesn’t have gravitational pull so that you can develop better instincts on the subject. Why? For your own content, of course. Some of us in live entertainment marketing have input or control of content, and some just have to market what...

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Experience

Quality Is What People Say It Is

Have you ever heard somebody say that a show was an artistic success, but not a commercial one? Sure, you have. Recently, I even read about a show that was described as a critical AND commercial failure, but an artistic success.What do you think about that? Is such a thing possible?Sure it is. Because quality is what anybody -- anybody at all -- says it is.That may sound absurd, but it's not. Here are a couple of stories that...

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Experience

The Best Learning Space for Performance Is …

This Chicago Tribune article about street performers points out a few things -- about promotion, audience engagement, etc. -- that artists can learn from busking. One of the best quotes is: "It's easier to play for a crowd that came to hear you," guitarist Keithen Banks said. "But when you're playing in front of a crowd that didn't come to hear you and you win them over, you're doing something." Everyone's got to start somewhere (I remember seeing Michael Colyar on Venice...

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Experience

Resurrecting a Venue Can Be Good Business

Sometimes picking a venue for a production can make a loud statement. Or, a creepy one. Looks like the abandoned Lake Shawnee Amusement Park in West Virginia is opening again just in time for Halloween. The park was shut down in 1966 and is believed to be cursed. Read all about its haunted history and see more pictures at Roadtrippers.com.Apparently, it hasn't been that abandoned since it shut its gates: It was featured on Travel Channel’s Most Terrifying Places...

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