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Experience

TEDxBroadway 2016 Video: Katie Sweeney

I thought you’d be interested to see the first fully edited TEDxBroadway talk from this year’s event. This was a very moving moment from a talk given by Katie Sweeney, the mother of an autistic boy who loves Broadway, but who sometimes struggles to be able to enjoy it.I hope you’ll watch and share it with others.Got a comment or question? Join the conversation on Twitter or Facebook.

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Experience

Think Outside the Industry: McDonald’s Happy Goggles

McDonald's in Sweden is trying something new: Happy Goggles. You can now fold your Happy Meal box into a virtual reality headset -- which transforms their popular product into a consumer experience.According to PSFK, "It aims to provide a digital experience in addition to the physical toys usually found in the box. The rationale is that as new generations grow up in a world where smartphones and tablets are a part of daily life, the usual Happy Meal toys...

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Experience

Grease: Live Invites You to Hang at Rydell High

The last time we wrote about Grease, it became -- and remains -- one of our most popular articles. Fox's broadcast of Grease is in the news again, this time for its plans to fill the halls and bleachers of Rydell High with a live audience.Unlike its NBC-produced predecessors, Broadway.com's Ryan McPhee reports that Grease will invite audience members (by the hundreds) to be a direct part of the live broadcast experience.McPhee writes, "The addition of a studio audience...

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Experience

#Ham4Ham: What a Live DVD Extra Looks Like

Two hours before each performance of the hit Broadway show Hamilton, a huge crowd gathers outside the Richard Rodgers Theatre for a ticket lottery to try to score $10 front-row seats. These drawings have become (mini) performances of their own, known as #Ham4Ham, where anything can happen -- from three of the show's actors lip-syncing to a stage-door guy spitting almost all of Slick Rick's lyrics.Lin-Manuel ­Miranda, creator-songwriter-star of Hamilton, tweets before lunch about what to expect at the...

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Experience

Classical Music and Crypts: The Appeal of Unexpected Venues

Classical music performed in a crypt: It's a literal take on underground music -- and the brainchild of Andrew Ousley of Unison Media. The series is called The Crypt Sessions, and it features classical musicians performing in the crypt at the Church of the Intercession at 155th Street and Broadway in New York City.The monumental Gothic revival church is where Ed Koch and Alexander Hamilton are buried, and it was also a shooting location for the TV series 666...

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Experience

LEGO Model of Vatican Welcomes Pope to Philly

Many people have been looking forward to the Pope's upcoming visit to Philly, especially Rev. Bob Simon from St. Catherine of Siena Church in Moscow, Penn., who spent about 10 months and used over half a million LEGO pieces to re-create a detailed LEGO replica of the Vatican. Simon's creation is on display now at The Franklin Institute, a Goldstar partner.Read more about the replica here, and see it for yourself -- if you're in Philly -- through mid-February as...

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Experience

Marching to the Tune of a Fake Wedding

Weddings can be very theatrical. They even make for a great show. Think Tony n' Tina's Wedding. In Argentina, fake weddings are a growing trend, reports The Atlantic's Katharine Schwab. According to her article, a #falsaboda is "a fake wedding where the bride, groom, and officiant are actors and the guests are there to party rather than celebrate a new marriage." Before guests attend a #falsaboda, they're sent a video about the couple's backstory, but the real drama begins when the...

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Experience

#instaballet Brings Audience Interaction to a New Level

Typically, going to the ballet is a passive event. You settle down in your seat and watch a beautiful dance unfold on stage. But the Eugene Ballet Company in Oregon is turning this idea on its head.During their offseason the company has started a "crowd-sourced choreography" event they're calling #instaballet. During the event, the audience can suggest moves, typically based around a theme, and together with the dancers they'll put together a choreographed performance (there's also a jar with...

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Experience

Video Game Fans Are Filling Arenas in Record Numbers

The International Dota 2 Championships wrapped up last week -- and it was the biggest e-sports (competitive video gaming) event yet, according to Matt Day of The Seattle Times.E-sports is big business, writes Day, attracting big sponsors and big crowds. As many as 12,000 video-game fans poured into Seattle's KeyArena to watch teams of professional gamers square off.Jim has written about the appeal of experiencing events live. He explains: "But ultimately, you see something live because it’s more exciting than...

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Experience

Using Content to Bridge the Convenience Gap

Jim has spoken before about bridging the convenience gap when it comes to live entertainment and how important it is to acknowledge the effort it takes potential audience member to get to your show.One way in which you can make the process a bit smoother is by streamlining your website to make finding and buying tickets a breeze. To help with this, econsultancy.com shared ways you can update your website content to make things easier on visitors:1. Format your...

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