Archives

Experience

Think Outside the Industry: Are You Changing With the Times?

"It’s amazing to me how quickly things go from cutting edge to tired," Jim begins his post Preference is Perishable. Keep Your Mindset Fresh. He continues: " ... in 2011? It’s too late to plead that things are moving too fast.You’ve got to be able to revise your mindset much, much faster than that. If food trucks and flip cams and Digg are already out, and they feel like they were just coming in, you’ve got to develop some kind of...

Read More

Experience

Photo Snapping Fans Are Happy Fans

Most of the time, those aren't lighters you're seeing at concerts these days. They're phones flashing as fans snap pics of the stars on stage, of themselves, of the venue.Whatever your opinion of picture taking during shows, according to a new study by a team of researchers from the University of Southern California, Yale University and the University of Pennsylvania, "taking time to snap photos of experiences like concerts and vacations helps us enjoy those experiences more," reports CBC News Canada.Apparently, there's a...

Read More

Experience

Don’t Worry About Being First, Worry About Being the Best

In live entertainment, it's rare to be the first. Unless it's a world premiere of a play or a musician performing an original song, there's a chance your show (or something similar) has been done before.But that's OK! It's also not a unique problem. As MarketingProfs writer Sarika Periwal points out, it's an issue with apps, products, practically every industry. The solution isn't to worry as much about being first, but with being the best. As Periwal says: "A good user...

Read More

Experience

Magic Mike Live Will Light Up the Strip

We wrote about Games of Thrones getting in on the live event action when HBO launched an interactive art installation, Art of the Throne, in NYC featuring works inspired by the fantasy series.Now Magic Mike is coming to Vegas: Magic Mike Live is scheduled to open at the Hard Rock in Las Vegas next March, writes Michael Cuby for Flavorwire.In a video featuring Channing Tatum accompanying Cuby's article, the actor explains his vision: "We want to create a place...

Read More

Experience

Taking Bach Out of the Concert Hall and Into a Brewery

Was Bach really meant to be heard in a brewery? Steuart Pincombe gave it a whirl when he played the Baroque cello to a standing-room-only crowd at Dock Street Brewery in Philadelphia.Philadelphia Inquirer critic Samantha Melamed gave the performance a thumbs up, writing, "Taking this 18th-century music out of a sterile environment and into the familiar realm of my neighborhood bar made it feel fresh and timely."Dock Street Brewery also offered a pairing of one of its beers with...

Read More

Experience

Baseball Stadiums Prove Food Is Entertainment

Back in 2014, Jim declared that food is entertainment, and gave some advice for live entertainment organizations: "Like the immersive stuff we’ve been talking about, food events done to [a high] degree of care and customer experience raise the stakes once again on what people expect from a traditional, seated, watch-the-show or -game type of event.It would be a big mistake for you to put this kind of event in a different (and conveniently noncompetitive) category from your theater or sports team or...

Read More

Experience

Making Your Audience’s Experience Smell Better

Imagine walking into a theater and smelling a just-baked pie. That's exactly what awaits audience members entering the lobby of the Brooks Atkinson Theatre to see the new Broadway musical Waitress.According to Broadway World, there is an actual pie being warmed in a convection oven in the entryway of the theater.It's the perfect fit for a story about a waitress and expert pie maker -- and a fresh idea which Jim touches on in his post, "The Audience Has...

Read More

Experience

Lesson of the Day: You’re Never Too Old to Play

There's been a trend lately with bars adding a "kiddie" element: from board games and puzzles to vintage arcade games and skeeball. But one bar in San Francisco took things a step further, adding an adult-size ball pit for a pop-up experience.PSFK.com reported on the event from nonprofit Forward Motion: "From March 19th to the 20th, the Romper Room was transformed into a ball pit, complete with live DJ, 90s music, and bubbles, all to create that nostalgic feeling. The...

Read More

Experience

TEDxBroadway 2016 Video: Katie Sweeney

I thought you’d be interested to see the first fully edited TEDxBroadway talk from this year’s event. This was a very moving moment from a talk given by Katie Sweeney, the mother of an autistic boy who loves Broadway, but who sometimes struggles to be able to enjoy it.I hope you’ll watch and share it with others.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Experience

Think Outside the Industry: McDonald’s Happy Goggles

McDonald's in Sweden is trying something new: Happy Goggles. You can now fold your Happy Meal box into a virtual reality headset -- which transforms their popular product into a consumer experience.According to PSFK, "It aims to provide a digital experience in addition to the physical toys usually found in the box. The rationale is that as new generations grow up in a world where smartphones and tablets are a part of daily life, the usual Happy Meal toys...

Read More

2 of 121234...Last »

Sign Up for Emails

VIEW PAST ARTICLES