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Experience

The Mega Rock Star Model Is Old, Let’s Find A New One

The Who 'Going Mobile' For the Last Time? Congratulations to The Who for 50 years, and even though their 1982 tour was known as their "Farewell Tour," they've continued since then for 10 years longer than they'd been together at that point. Hey, I'm a fan of the band, and all, but classic rock of this kind has hung on too long to be healthy for the business. I won't say this tour will be unsuccessful, because I don't know, but...

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Experience

Is Less More in Opera?

I found this article intriguing (and, Lynn Binstock, I would love to give you a forum to talk about this more here on Selling Out), but I’m not sold on the basic premise. Of course, a show (like a company) can have so many resources that it wastes them, or even allow a surplus of resources to blind them, but it doesn’t follow that removing resources makes something more appealing. In the article, Lynn says that her stripped-down and open-hearted...

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Experience

Fingers Crossed the Marvel Show is Done Right

Marvel Reveals Live-Action Stage Event to Launch 2014. As I said recently, good live family entertainment should work. This will be a big success IF the show honors its audience. I have no idea what this show will be like, but shows like this have gone a couple of different ways: Trade solely on the fact that they have familiar, popular properties (like superheroes that we all know and love) and then do the minimum to wrap something you can...

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Experience

Dodgers Show What Being Audience-Oriented Means

The Los Angeles Dodgers are in the playoffs, which means that everyone wants to be at the games. I went to a game during the series before this one, wherein they beat the Atlanta Braves, and it was crowded. But of course, that’s what you’d expect. These games are sold out and very popular. Except it wasn’t just a sell out. The car traffic was extreme, with waits in the parking lot that kept the stadium only partly full for...

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Experience

What Does a Ticket Really Get You?

Most of the people who are reading this post sell tickets, and we even talk about the Ticket Business. But I’ve always believed that the ticket is the last thing we should be talking about, and the last thing buyers actually care about. Nobody, outside the odd collector, places value on the piece of paper you’re (sometimes) given to gain entry to a show. The ticket is not the thing. Surely, you say, the thing is the show you’re buying:...

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Experience

Halloween Goes Immersive, Big Holiday to Sell More

Adding more momentum to the 'immersive' trend in live entertainment, this year's Halloween events blur the line between attraction and show. I think it's great because today's audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and participatory media work very well presuming, of course, that they're done right. By the way, Halloween events are a big deal, and I think...

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Experience

Bigger Venues Providing Better Experiences

As a rule, smaller, better venues at higher prices will succeed as compared to larger, worse venues, even those that are so big that there will be very inexpensive tickets available there. Bruno Mars in Las Vegas in a 3,000-seat house should command some pretty decent prices, and a lot of people will walk out of that show having been dazzled by their experience. I see this trend continuing and extending. Someone will build a 400-seat venue that delivers...

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Experience

NFL Has a Problem With In-Stadium Experience

I’ve said this before and time has only made it clearer that I was right: The NFL has a problem with the in-stadium experience. The ingenuity shown by the Seahawks in using undercover security who will be dressed as opposing team fans is great. But it shouldn’t be necessary. Clean up the in-stadium experience, or game attendance will slowly trend down, as it has in the three years since I first warned about this. Take a look at the Los...

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Experience

Is Your Show Better Than a Meal at the Restaurant Next Door?

I wrote an article in 2010 about whether or not live entertainment is an industry. (The answer is “yes.”) Today, I’m asking how that industry is doing. For a long time, I’ve been saying that Live Entertainment is fundamentally healthy, and I still believe that. When I hear people bemoaning the business, I frequently ask them what business they’d rather be in. Aside from fad or hype-driven sectors, few places exist in the world of entertainment and media that are reliable,...

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Experience

“Natasha” Drops Meals After Surveying Audiences

I saw this show when it included dinner and was in the Meatpacking District.  Now that it’s moving to Midtown and dropping dinner, it’s less of an immersive experience, but I still think you should go if you can. Here’s the part I thought was most interesting about the article: “Our audience surveys and phone surveys showed that people didn’t really value the meals, and at each ticket price level, people said they would’ve still bought tickets without the meals,”...

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