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Experience

Study Shows What Fun Is Worth to Your Fans

When you think about pricing a show, a lot of factors come in to play. The budget of the production and the various costs, how popular you think it'll be and how high the demand will be for tickets, among other things.But have you ever considered the value of your show when it comes to creating emotions like happiness or calmness? Could you possibly put a dollar value on those experiences?Well, it turns out you can, in a way....

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Experience

Think Outside the Industry: Craft Brewery Taps Into Experiences

Beer used to be simply a beverage, something you ordered at a pub or drank at a backyard BBQ and that was about it. But with the explosion of the craft beer industry and the trend of food becoming entertainment, craft beer is now so much more than a beverage.Take, for example, Stone Brewing's proposed 99-room hotel in Escondido, Calif. Skift.com writer Deanna Ting reports that the hotel will capitalize on the idea of craft beer as an experience,...

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Experience

Are Concertgoers the Happiest People in the World?

According to Pacific Standard, they just might be. Tom Jacobs reports:"In a new study from Australia, people who regularly attend musical events and/or participate in dancing reported higher levels of well-being than those who did not. ...The findings reflect 'the important role of engaging with music in the company of others,' conclude Deakin University scholars Melissa Weinberg and Dawn Joseph. They report elevated levels of life satisfaction among Australians who take part in communal musical experiences --  anything from...

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Experience

What We All Need in These Tough Times

This has been a tough year so far. As this CNN article points out: "There's contentiousness over politics and racial unrest in the United States. We've lost legends like David Bowie, Prince and Muhammad Ali. Add terrorism and fear over the world economy (looking at you Brexit)."And when times get tough, nostalgia can be so important, writes Lisa Respers France. And the '90s are having a moment."The Clintons are trying to make it into the White House, again. Folks...

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Experience

Music Store Shows Us How to Engage With Our Audience

After Lauren Smith began attending "jam sessions" with her dad at a local music store in Sullivan, Missouri, she realized something: These jam sessions provided opportunities for connection between artist and audience.A freelance stage manager at the time, Smith began to relate what she saw to her work. Theaters, particularly those that produce classic works, she thought, could learn a few things from Westgate Music about providing such a gathering space for their patrons.You can find Smith's entire essay...

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Experience

What We Can Learn From the Mass Appeal of Outdoor Events

In the arts, there’s often the ambition to be accessible for all, explains Jonathan Goodacre in this Arts Professional article. Well, according to a recently completed study by the Audience Agency, "outdoor arts consistently attract an audience that is representative of the population as a whole."Goodacre continues: "Is it as simple as the fact that they are free? Price incentives have not always worked at generating audiences across other areas of the sector, so it must be that there’s...

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Experience

Why Theaters Should Be a Little More Noisy

Why do people go to live events in the first place? It's a question Jim has answered on this blog (here's a tidbit from that post): "But ultimately, you see something live because it’s more exciting than it is at home, and a big part of that feeling is that there are other people there."And at many live events -- sports and concerts, for example -- audiences often yell, scream, cheer and trash talk. And while that behavior might not...

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Experience

Think Outside the Industry: Are You Changing With the Times?

"It’s amazing to me how quickly things go from cutting edge to tired," Jim begins his post Preference is Perishable. Keep Your Mindset Fresh. He continues: " ... in 2011? It’s too late to plead that things are moving too fast.You’ve got to be able to revise your mindset much, much faster than that. If food trucks and flip cams and Digg are already out, and they feel like they were just coming in, you’ve got to develop some kind of...

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Experience

Photo Snapping Fans Are Happy Fans

Most of the time, those aren't lighters you're seeing at concerts these days. They're phones flashing as fans snap pics of the stars on stage, of themselves, of the venue.Whatever your opinion of picture taking during shows, according to a new study by a team of researchers from the University of Southern California, Yale University and the University of Pennsylvania, "taking time to snap photos of experiences like concerts and vacations helps us enjoy those experiences more," reports CBC News Canada.Apparently, there's a...

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Experience

Don’t Worry About Being First, Worry About Being the Best

In live entertainment, it's rare to be the first. Unless it's a world premiere of a play or a musician performing an original song, there's a chance your show (or something similar) has been done before.But that's OK! It's also not a unique problem. As MarketingProfs writer Sarika Periwal points out, it's an issue with apps, products, practically every industry. The solution isn't to worry as much about being first, but with being the best. As Periwal says: "A good user...

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