Today, according to Pollstar, Pitchfork is launching the inaugural edition of Midwinter, a three-day music event, at the Art Institute of Chicago.The artists, including Deerhunter, Kamasi Washington, Laurie Anderson, Perfume Genius and Oneohtrix Point Never, will perform throughout the museum.Some of the artists have "designed 'soundscapes,' unique music inspired by specific pieces in the Art Institute's collection," reports Pollstar. For instance, classical composer Nico Muhly's piece "takes inspiration from two Claude Monet paintings in the museum's 'iconic' Impressionist gallery, which...

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Super Bowl Sunday is here! The Los Angeles Rams will face off against the New England Patriots during Super Bowl LIII in Atlanta.Each year, football fans and non-fans alike look forward to the Super Bowl: the fierce competition, the incredible talent, the commercials, the halftime show -- and the list goes on.But how many of us really watch the game?Recent research from AdColony shows that we don't always have our eyes on the football field.Check out the infographic below,...

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Kaya Oakes got shushed at a Yo-Yo Ma concert, and she wrote an article about how the churchlike atmosphere that audiences expect at these concerts is killing classical music.Oakes shares how disruptive the shushing is (the woman does it to others in the audience) and about how the day before Yo-Yo Ma had performed at a strikingly different venue: a street party.Oakes writes, "I wish I could tell the shushing woman we need ways of experiencing classical music other...

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Experiences rule. How do we know this? One reason is that more and more retailers are adding experiential elements to their brick-and-mortar stores.This PSFK article highlights "retailers delivering inspired, next-level customer experiences" in New York City. According to the article, Nordstrom Men's Store offers a complimentary personal styling service, where they create a digital Style Board with personalized recommendations that can be sent to your mobile phone, and FujiFilm Wonder Photoshop lets you make instant prints from your phone at...

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Southwest is being applauded for the way the airlines runs its business -- again.In his Inc. post comparing Southwest and another airline, Bill Murphy Jr. highlights a Maya Angelou quote:"People may not remember exactly what you did, or what you said, but they will always remember how you made them feel."  Murphy writes: "And those feelings develop based on our cumulative experiences: a combination of the shared experiences we all have from following the news, and our personal experiences interacting...

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We all want "the good life," right?What exactly that means can be different for everyone, but a new survey offers some insight into what some people want.When more than 2,000 Americans were asked, "What's most important?" -- "28% said 'meaningful connection' with community is most important."That's lucky for us! Because that's something we offer with live entertainment.The report also shares: "Consumers increasingly want products and services that are simpler and contribute to health and well-being."We've posted here on Selling...

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So, technically Disney would fall into the live entertainment realm (and so this isn't quite a "Think Outside the Industry"), but its new hotel is still worth talking about, given the way it's merging hospitality with immersive entertainment.Disney is no stranger to themed resorts and already pays meticulous attention to detail to create immersive experiences, but its new Star Wars hotel is on a whole other level.As PSFK reports, "Each guest will be given their very own storyline to...

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We all know concerts can be a blast, but can they actually improve your health? Well, this week an interesting article landed in our inbox from Alex Frank of Music Instruments Center. It lays out the many, amazing benefits of music, and offers ways to maximize them. Of course, one big way is:"Go to a concert or festival. Before recordings, people went to concerts and festivals to hear their favorite music. But even after streamed music became popular, people...

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When you think about pricing a show, a lot of factors come in to play. The budget of the production and the various costs, how popular you think it'll be and how high the demand will be for tickets, among other things.But have you ever considered the value of your show when it comes to creating emotions like happiness or calmness? Could you possibly put a dollar value on those experiences?Well, it turns out you can, in a way....

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Beer used to be simply a beverage, something you ordered at a pub or drank at a backyard BBQ and that was about it. But with the explosion of the craft beer industry and the trend of food becoming entertainment, craft beer is now so much more than a beverage.Take, for example, Stone Brewing's proposed 99-room hotel in Escondido, Calif. Skift.com writer Deanna Ting reports that the hotel will capitalize on the idea of craft beer as an experience,...

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