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Experience

Theaters Rethink Their Culture

We've written about theater etiquette here on Selling Out (You can see people’s biggest theater etiquette pet peeve here). It's something we all think about as people who market (and attend) live events. Last year, we covered what are known as relaxed performances, which don't frown as much on late arrivals, noise or movement. In his Guardian article, David Jays examines the rise of relaxed spaces where anything goes. Jays quotes performer and activist Jess Thom, who has Tourette syndrome: “These spaces can...

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Experience

Sold Out? How to Reach More People

Jim has written about the benefits of streaming a live event, and we've highlighted NT Live, the broadcasting arm of the National Theatre. Here's some news from CNN Business about how virtual reality is changing the live music experience. Nathan Sing reports: "In the last few years, musicians have been able to stream concerts to virtual reality headsets ... " Sing writes, "As well as being able to watch from a position in the audience, users can view the concerts as if...

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Experience

This Is the Experience Economy

Jim has written about the value people place on live entertainment and how it continues to rise. In Zachary Small's article for Artnet News, Small points to a museum in New York that's capitalizing on the experience economy. Fotografiska New York "is looking to create an immersive experience," writes Small. He continues: "The museum is betting that in a city where tickets to the Museum of Ice Cream cost $38, visitors will be willing to pay for the privilege of experiencing...

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Experience

Who Says Live Entertainment Isn’t Life or Death?

It’s a fun industry. Period. Those of us who work in it know that to be true and relish the perks. And, now a new study shows that going out to live events helps reduce death risk for customers. Inc. shares highlights from a new study of 6,710 adults aged 50 and over, published in the British Medical Journal: "It seems that those who participate in cultural activities live longer. Those who went to the opera, theater, art galleries or museums just once or...

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Experience

Serving Opera in a Soup Kitchen

We've talked about moving art out of traditional venues on Selling Out, and in his post Pick a Venue, Make a Statement, Jim talks specifically about when the site and the content have a powerful connection. Dance Magazine reports that, during the holidays, New York City's On Site Opera is presenting Amahl and the Night Visitors inside the Holy Apostles Soup Kitchen, which serves lunch to the homeless on weekdays. "The one-act opera recounts the story of the three wise men...

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Experience

Is Customer Experience a Top Priority?

The answer to this question is obviously yes. Yet, according to Simpler Media’s latest State of Digital Experience report, businesses could be doing more to improve customer experience. Amy Gesenhues reports for Marketing Land that "nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority." Gesenhues continues: "Of the 325 digital customer experience executives surveyed by Simpler Media, 79% said digital customer experience (DCX) was an extremely or very high priority for their organization....

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Experience

A New Kind of Museum Popping Up Around the Globe

Young people aren't going to museums as much as they used to. Most teenagers use social media. This gave Petra Scharinger a bright idea: to create nofilter_museum, filled with interactive exhibits inviting people to take photos of themselves. A Museum of Selfies! BBC News reports on the Nofilter_museum opening in Vienna, and we have a few Museum of Selfies listed on Goldstar: Museum of Selfies Las Vegas and Museum of Selfies in Hollywood, Calif.: "I think it's the future of...

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Experience

A Story of Good Ticketing and Bad Ticketing

"Does anybody onboard own a Guess bag with a big number 6 on it? If you do, please ring your call button." A few minutes pass. "Ladies and gentlemen, if you are the owner of this Guess rollaboard bag with the number 6 on it, we really need you to push the call button over your seat." Nothing. I'm looking around, wondering all of a sudden if this has anything to do with the guy who was taken off our flight just...

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Experience

Are Latecomers Really Welcome?

We post about theater etiquette quite a bit here on Selling Out. (You can see people's biggest theater etiquette pet peeve here.) Maddy Costa writes about relaxed performances for Exeunt Magazine: This "means every performance starts with an announcement that latecomers are welcome, as is a return to the performance for anyone who needs to leave to use the toilet or get a drink or just have a quiet moment in the chill-out room, and movement both physical and vocal...

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Experience

Moving Art Out of Traditional Venues

How would you react to a thought-provoking piece of art hanging on the wall in your car mechanic's garage? Or, in your local bakery? In a recent article, The Guardian's Ben Smee writes about art that's not showcased in galleries, but community spaces like a garage or bakery. More specifically, he highlights the Trace exhibition, which "has left artworks ... scattered in shops and public spaces across West End." “You’re relating to the art differently, you’re seeing it in a different...

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