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Sometimes it’s the Little Things That Make a Big Difference

Over on Seth Godin's blog he raises an excellent customer service point about wording the signs around your business (you know, the "no credit cards," "bathrooms are for customers only" that practically every establishment has in one form or another).The way you say these simple but essential phrases can make all the difference in both the image of your establishment and brand and how people act when they're there. Take a look at his suggestions for wording that works.

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Customer Service

When Bad Reviews Turn Into a Win

No one ever wants bad reviews, but in the live entertainment industry there's always the possibility that an audience won't respond to your show the way you would like. And then, what do you do? Ignore the comments, or use them to build a better event?A great example of doing the latter is haunted house/immersive experience The Purge: Fear the Night from Blumhouse Productions, makers of horror films Paranormal Activity and Insidious. The initial idea was a free-roaming house...

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