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Customer Service

50 Inspiring Customer Service Quotes From Top Brands

Outstanding customer service can help your brand increase sales, writes Albert Costill on Search Engine Journal.This echoes Jim's point, that good service is the best marketing money you’ll ever spend, which he makes in his post, The Easy Math of Good Service.Costill lists some stats to explain why customer service is such a big deal and also compiles 50 quotes to live by, to remind you just how valuable your customers are for your business. We've picked out a...

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Customer Service

Do You Talk to Your Customers? Here’s Why You Should

Jim has talked about the importance of listening to your customers. In his post Remember: It's Not About You, he wrote: "It’s very difficult to be arrogant and serve your supporters well at the same time. And the way to avoid this pitfall is to remember that this business isn’t about you or your organization. It’s about the people that make it matter in the first place." But, of course, sometimes we need a little motivation to reach out and get...

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Customer Service

Think Outside the Industry: Airlines Show Us What Not to Do

We often encourage our readers to look outside the live entertainment industry for inspiration on marketing ideas and customer service best practices. Today, however, we're mixing it up a bit and showing you an example of how not to treat your customers.Rafat Ali of Skift.com recently coined the term "hate selling" to describe the process of buying airline tickets and renting a car. The completely un-user friendly websites and long lists of restrictions and negative language lead him to...

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Customer Service

Four Tips to Fine-Tune Your Customer Service

Last week, we listed 3 Ways to Show Your Fans You Care. Because as Jim has pointed out, Good service is the best marketing money you’ll ever spend.According to data from KISSmetrics, 71 percent of consumers have ended a business relationship due to a poor customer service experience. Entrepreneur offers four ways to improve your customer service and strengthen loyalty in the long term. We've highlighted two tips below, and you can read the entire article here.1. Follow up with...

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Customer Service

3 Ways to Show Your Fans You Care

You surely have people who care about your live events, but do those people know that you and your staff care about them? Sharing some appreciation with your customers and fans can go a long way toward building a lasting relationship. As Jim wrote in The Easy Math of Good Service: "Good service is the best marketing money you’ll ever spend." There are many ways to show your customers you're happy they bought tickets, and Jim highlights a few here....

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Customer Service

Do You Know What Your Customers Really Want?

Jim has talked about the importance of valuing your customers and fans, saying: "If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment organization with their money and their passion, you’ve simply got to understand what’s important about what you do is not you, but them. ...It’s very difficult to be arrogant and serve your supporters well at the same time. And the way to avoid...

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Customer Service

Are You Afraid of Your Audience?

Getting feedback in almost any aspect of life is hard -- what if people hate what you're putting out there? Or what if you don't want to make the changes that people suggest? But, of course, ignoring feedback is rarely a strategy for success.As Jim has pointed out in his post Being Curious About Your Audience Is a Good Marketing Tool: "When it comes to marketing anything (and certainly live arts and entertainment), it’s dangerous to keep holding on to...

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Customer Service

Is Your Website Treating Your Customers Poorly?

We've talked a lot about your web presence lately, from social media to SEO tactics to help more people find your website. But as James Parsons over at Entrepreneur.com points out, creating a quality user experience is also an important SEO strategy -- and a great way to keep customers engaged on your site and eager to buy tickets to your event.Jim has repeatedly emphasized the importance of good customer service, saying "Good service is the best marketing money...

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Customer Service

Most Common Questions From Your Customers About Buying Tickets

Jim frequently writes about the importance of customer service to arts organizations. In The Easy Math of Good Service, he explained in numbers why good service is the best marketing money you’ll ever spend. And he shared his views and responded to questions in a Twitter chat titled, Why Customer Service Is the Best Investment You Can Make, with Shoshana Fanizza of Audience Development Specialists.Do you often wonder what your customers' biggest questions and concerns are about the ticket-buying...

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Customer Service

A Customer’s Value Doesn’t Stop at the Checkout Screen

Once or twice over the years, I’ve mentioned the term Customer Lifetime Value.I thought I’d dwell on it for a moment because some might not be clear what it means in marketing terms and why it’s important.What it means, perhaps obviously, is the total economic value of a customer to an organization for as long as that person is a customer. It’s not just the transaction at hand, but all future transactions, if any, and all other ways that...

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