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Bright Ideas

Do You “Like” Us?

In between scrolling through photos of your friend's new baby and your cousin's Nike+ running updates (another five miles, good for her ...), why not get the latest live entertainment marketing news and advice?On our SellingOut Facebook page, we're posting our latest stories and offering giveaways and industry tips that'll keep you in the loop. So if you haven't yet, head on over and give us a "like." And for some extra good karma, share the page with your industry friends...

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Bright Ideas

I Don’t Want to “Disrupt” the Live Entertainment Industry

Talk to any shiny new entrepreneur today, and he or she will tell you that their goal is to “disrupt” whatever industry they’re part of. Disruption, when it really happens, changes the fundamental rules of the game, usually to the benefit of consumers and, of course, to the massive benefit of the company doing the disruption.Often, this is a good thing. Some industries, like the taxi industry for example, are crummy and complacent, clinging to legal protection to survive...

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Bright Ideas

A Few Words About Growth: Activities vs. Results

For this series, we’ve reached into the vault to share a few pieces that are still relevant today.I really enjoyed a short series that Adam Thurman did about growth in organizations (though he was specifically talking about arts organizations). He wrote three succinct but powerful little pieces that, if I presume to summarize, go about like this:There are legitimate reasons to grow or to want to grow as an organization, but if done badly or for the wrong reasons,...

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Bright Ideas

Mark Fisher Fitness Share Their Positive Business Plan at TEDxBroadway 2014 (Video)

This dynamic-duo (complete with capes) are the super smart and energetic guys behind Mark Fisher Fitness. Their unique spin on fitness puts fun, magic and ninjas first. Watch their informative video from the 2014 TEDxBroadway series to see if you can’t harness some of that magic at your office. Also, stay tuned because information about the 2015 TEDxBroadway will be coming soon!

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Bright Ideas

Seven-Minute Egg Timer Method

Earlier this month I saw this 99U post about beating procrastination by working for five minutes -- and no more. And it reminded me about the piece (below), which I wrote several years ago. Yesterday I came across some materials from my time at Noah’s Bagels (back in the glory days of Noah’s in the mid-‘90s, before I got into the internet biz). It was a piece of Franklin Covey material about project management that described how the brain works...

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Bright Ideas

What Broadway Can Learn From the World Cup

On his blog, The Producer's Perspective, Ken Davenport shares three things Broadway can learn from the World Cup.• Related:• What the NFL Can Learn From Broadway, or I’m an Indian Too• Broadway Should Encourage Risk Tolerance of Innovative Shows• The Single Best Guarantee of Ongoing Sales Success

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Bright Ideas

Natasha Tsakos & Ainissa Ramirez at TEDxBroadway 2014 (Videos)

Take a look at two of the exciting talks from TEDxBroadway 2014: Natasha Tsakos' wild and entertaining talk about the evolution of theater and Dr. Ainissa Ramirez's compelling and heartfelt challenge from the world of science to the world of Broadway.• Natasha Tsakos• Dr. Ainissa Ramirez Related:• TEDxBroaday Is Not a Theater Conference• Diane Paulus Brings Important Message to TEDxBroadway• Bobby Lopez Sings Smash Hit “Let It Go” From “Frozen” at TEDxBroadway

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Bright Ideas

Gravitational Pull

We talk a lot about how to make a live entertainment and arts event or venue successful, but there’s one topic that’s hard to talk about. And it’s the most important one of all.It’s the question of what I call Gravitational Pull. In nature, an object with a lot of mass (let’s say, our sun) literally pulls objects toward it. The Earth holds the (much smaller) moon in an orbit because of gravity and that gravity is caused by...

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Bright Ideas

The Secret to a Better Show Is … Beer?

When you've got a mountain of work to get through, reaching for a cup of coffee seems like a no-brainer. And according to the chart below (from HubSpot) it is a pretty good idea.But what about when you need to come up with an award-winning play idea or a marketing campaign that'll drive ticket sales off the charts? In that case, it looks like you might want to reach for a mug of beer or glass of Pinot Grigio....

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Bright Ideas

Sometimes People Don’t Even Mind Paying to Be Killed …

I’ve talked about how some ticket buyers actually prefer to pay more, and I’ve talked about how I believe theaters need to borrow some ideas from the book publishing world to generate more ongoing and deeper engagement.And I thought those were both pretty solid ideas, but George R. R. Martin has upped the ante on me. He’s getting people to pay him to kill them.Well, not really kill them and not really pay him for that matter. He’s raising...

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