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Bright Ideas

Utah Symphony Thinks Outside the Concert Hall

What's better than a night at the symphony? How about a night at the symphony and a national park?David Mermelstein for The Wall Street Journal recently reported on The Utah Symphony's plan to combine their lovely music with the beauty of nature for what's sure to be a memorable concert series.Not only will this give audiences a unique concert experience, but the symphony's maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor)...

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Bright Ideas

The New Era of Theater Producers

Gone are the days when one or two big investors and producers got a Broadway show from script to opening night. The New York Times recently reported on the new trend in shows having many investors -- who now want similar perks and the chance to give input as producers.Of course, too many cooks in the kitchen can be disastrous, and just because someone has invested money doesn't mean they know how to create a stellar show. But this...

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Bright Ideas

The Competitive Advantages of Overpaying

Everybody loves entertainment. Music, movies, sports, comedy, theater, books or whatever, people get excited about it like almost nothing else. So everybody, even people who don’t consider themselves “cultural,” places value on artists like writers, actors, musicians, and the many, many other kinds of people that bring us the things that entertain us.The conundrum we’re facing right now as a society is that it’s harder than in the past to get paid to do these things. Via Howard Sherman’s...

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Bright Ideas

“Here Lies Love” Shakes Up Its Start Times

Back in January, Goldstar CEO Jim McCarthy made the point that everything is marketing, including start times. It's an important development because it recognizes the audience, and it puts their needs first. This summer, the musical Here Lies Love -- a collaboration between David Byrne and Fatboy Slim about the life of the former First Lady of the Philippines Imelda Marcos -- added a 5:00pm show on Fridays and Saturdays ... and it's a hit. We wanted to know more...

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Bright Ideas

Do You “Like” Us?

In between scrolling through photos of your friend's new baby and your cousin's Nike+ running updates (another five miles, good for her ...), why not get the latest live entertainment marketing news and advice?On our SellingOut Facebook page, we're posting our latest stories and offering giveaways and industry tips that'll keep you in the loop. So if you haven't yet, head on over and give us a "like." And for some extra good karma, share the page with your industry friends...

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Bright Ideas

I Don’t Want to “Disrupt” the Live Entertainment Industry

Talk to any shiny new entrepreneur today, and he or she will tell you that their goal is to “disrupt” whatever industry they’re part of. Disruption, when it really happens, changes the fundamental rules of the game, usually to the benefit of consumers and, of course, to the massive benefit of the company doing the disruption.Often, this is a good thing. Some industries, like the taxi industry for example, are crummy and complacent, clinging to legal protection to survive...

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Bright Ideas

A Few Words About Growth: Activities vs. Results

For this series, we’ve reached into the vault to share a few pieces that are still relevant today.I really enjoyed a short series that Adam Thurman did about growth in organizations (though he was specifically talking about arts organizations). He wrote three succinct but powerful little pieces that, if I presume to summarize, go about like this:There are legitimate reasons to grow or to want to grow as an organization, but if done badly or for the wrong reasons,...

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Bright Ideas

Mark Fisher Fitness Share Their Positive Business Plan at TEDxBroadway 2014 (Video)

This dynamic-duo (complete with capes) are the super smart and energetic guys behind Mark Fisher Fitness. Their unique spin on fitness puts fun, magic and ninjas first. Watch their informative video from the 2014 TEDxBroadway series to see if you can’t harness some of that magic at your office. Also, stay tuned because information about the 2015 TEDxBroadway will be coming soon!

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Bright Ideas

Seven-Minute Egg Timer Method

Earlier this month I saw this 99U post about beating procrastination by working for five minutes -- and no more. And it reminded me about the piece (below), which I wrote several years ago. Yesterday I came across some materials from my time at Noah’s Bagels (back in the glory days of Noah’s in the mid-‘90s, before I got into the internet biz). It was a piece of Franklin Covey material about project management that described how the brain works...

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Bright Ideas

What Broadway Can Learn From the World Cup

On his blog, The Producer's Perspective, Ken Davenport shares three things Broadway can learn from the World Cup.• Related:• What the NFL Can Learn From Broadway, or I’m an Indian Too• Broadway Should Encourage Risk Tolerance of Innovative Shows• The Single Best Guarantee of Ongoing Sales Success

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