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Bright Ideas

Think Outside the Industry: “Life Is Better With Cake”

Who can argue with that statement, am I right? To remind customers of the deliciousness and life-improving qualities of their cakes, British brand Mr. Kipling created the billboard below with 13,360 cakes and 2,000 candied cherries.It's certainly attention-getting, both during the process of creating it and the final billboard. This is a great example of reminding people of what you're selling in a fun way. Is there a way you could spin this idea for your next event?(Via blog.hubspot.com)Read...

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Bright Ideas

Goldstar Feeds the Needy With 10th Annual Thanksgiving Appeal

In addition to Goldstar's mission of getting people out to live entertainment more often, once again this year we're trying to get more people a Thanksgiving dinner with our annual Thanksgiving Appeal 2014.Starting today, visit the event donation page to give to local food banks, homeless shelters and organizations, which help feed those in need this Thanksgiving in more than 20 U.S. cities from coast to coast.Last year, 153,791 people were fed -- and this year, we hope to...

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Bright Ideas

Stay Positive: Your Show’s Success Might Just Depend on it

Got a "Negative Nellie" in your midst? You might want to tell him or her to zip it. 99U reported that pessimism is one of the biggest creativity killers around.Negative comments and an overall pessimistic vibe can make people reluctant to share ideas and think creative. It can also mess with your ability to recognize a good idea when you see or hear one.A good way to cut down on the negativity? Replace "but" statements with "and." So instead...

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Bright Ideas

2 Things You Can Learn From Burger King’s Success (Seriously)

The fast food industry isn't doing too hot -- McDonald's and others are seeing sales drop, but competitor Burger King is thriving, according to Ashley Lutz's article on Business Insider.What do burgers and fries have to do with live entertainment? A lot, actually. Here's a breakdown of how Burger King is making it work and how you can do the same:1. They think like a start-up. Burger King's CEO is keeping things lean and not overspending. Jim has also...

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Bright Ideas

Crowdfunding 101 (Infographic)

Jim has touched on crowdfunding for shows: "Live entertainment productions are the ideal target for crowdfunding because the fixed costs of a show represent so much of its budget, and because crowdfunders can so easily be rewarded for their investments with tickets. It’s an ideal situation, really." Here's an infographic (below) about this useful tool that's still very much on its way up.And don't forget to join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO...

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Bright Ideas

A Song a Day Keeps the Doctor Away — Really

Grab your co-workers and start belting out a tune: According to this Newsweek story, a new trend is showing that singing and performing music with your co-workers is better for your health, creativity and productivity.Of course, many members of the live entertainment community probably already knew that, as performing is quite literally part of your job, but it turns out everyone -- from the office staff to the backstage crew -- can benefit from singing a little tune.If you...

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Bright Ideas

Utah Symphony Thinks Outside the Concert Hall

What's better than a night at the symphony? How about a night at the symphony and a national park?David Mermelstein for The Wall Street Journal recently reported on The Utah Symphony's plan to combine their lovely music with the beauty of nature for what's sure to be a memorable concert series.Not only will this give audiences a unique concert experience, but the symphony's maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor)...

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Bright Ideas

The New Era of Theater Producers

Gone are the days when one or two big investors and producers got a Broadway show from script to opening night. The New York Times recently reported on the new trend in shows having many investors -- who now want similar perks and the chance to give input as producers.Of course, too many cooks in the kitchen can be disastrous, and just because someone has invested money doesn't mean they know how to create a stellar show. But this...

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Bright Ideas

The Competitive Advantages of Overpaying

Everybody loves entertainment. Music, movies, sports, comedy, theater, books or whatever, people get excited about it like almost nothing else. So everybody, even people who don’t consider themselves “cultural,” places value on artists like writers, actors, musicians, and the many, many other kinds of people that bring us the things that entertain us.The conundrum we’re facing right now as a society is that it’s harder than in the past to get paid to do these things. Via Howard Sherman’s...

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Bright Ideas

“Here Lies Love” Shakes Up Its Start Times

Back in January, Goldstar CEO Jim McCarthy made the point that everything is marketing, including start times. It's an important development because it recognizes the audience, and it puts their needs first. This summer, the musical Here Lies Love -- a collaboration between David Byrne and Fatboy Slim about the life of the former First Lady of the Philippines Imelda Marcos -- added a 5:00pm show on Fridays and Saturdays ... and it's a hit. We wanted to know more...

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