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Turn Your Best Customers Into Your Best Salespeople

Positive word of mouth is always great for a show. People come, tell their friends how amazing the experience was, and those people in turn buy tickets (at least in theory).But if you want to give the whole word-of-mouth promotion idea a little nudge, there are things you can do. Janine Popick over at Inc. shared a few ideas to turn customers into salespeople, and we've added one of our own as well. Check them out:1. Make a video. Popick suggests...

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Bright Ideas

So Why Do People Go to Live Entertainment Anyway? [Infographic]

Earlier today Jim talked about one of the barriers to attending a live event: being (or at least feeling) busy. There are certainly other barriers as well, but also plenty of reasons why people do make the effort for live entertainment. The National Endowment for the Arts recently posted an infographic that breaks down some of these motivators and barriers:How are you capitalizing on these motivating factors and minimizing the barriers?Read More: Dollars Matter, But So Does Attendance Grow Your Attendance...

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Bright Ideas

Increase Your Website Sales With Psychology [Infographic]

Those of us in the arts are certainly no strangers to using psychology when it comes to creating a compelling story and piece of live entertainment, but why not expand that to getting people to buy tickets to the show in the first place?The folks over at Hubspot have outlined ways you can use psychology to increase your website conversions. Check out the full post here or the infographic below:Got a comment or question? Join the conversation on Twitter...

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Bright Ideas

3 Social Media Marketing Tips From the Pros

The team over at toprankblog.com (a site dedicated to online marketing) recently shared their best social media tips based on marketing case studies. Check out the full article to see all 20 of their tips (many are really great), or see the three we thought especially applied to live entertainment below: "Tip 1: Use social media to encourage your audience to participate in and contribute content in a meaningful way. If the content connects with their own experience in a meaningful way,...

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Bright Ideas

Think Outside the Industry: “Life Is Better With Cake”

Who can argue with that statement, am I right? To remind customers of the deliciousness and life-improving qualities of their cakes, British brand Mr. Kipling created the billboard below with 13,360 cakes and 2,000 candied cherries.It's certainly attention-getting, both during the process of creating it and the final billboard. This is a great example of reminding people of what you're selling in a fun way. Is there a way you could spin this idea for your next event?(Via blog.hubspot.com)Read...

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Bright Ideas

Goldstar Feeds the Needy With 10th Annual Thanksgiving Appeal

In addition to Goldstar's mission of getting people out to live entertainment more often, once again this year we're trying to get more people a Thanksgiving dinner with our annual Thanksgiving Appeal 2014.Starting today, visit the event donation page to give to local food banks, homeless shelters and organizations, which help feed those in need this Thanksgiving in more than 20 U.S. cities from coast to coast.Last year, 153,791 people were fed -- and this year, we hope to...

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Bright Ideas

Stay Positive: Your Show’s Success Might Just Depend on it

Got a "Negative Nellie" in your midst? You might want to tell him or her to zip it. 99U reported that pessimism is one of the biggest creativity killers around.Negative comments and an overall pessimistic vibe can make people reluctant to share ideas and think creative. It can also mess with your ability to recognize a good idea when you see or hear one.A good way to cut down on the negativity? Replace "but" statements with "and." So instead...

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Bright Ideas

2 Things You Can Learn From Burger King’s Success (Seriously)

The fast food industry isn't doing too hot -- McDonald's and others are seeing sales drop, but competitor Burger King is thriving, according to Ashley Lutz's article on Business Insider.What do burgers and fries have to do with live entertainment? A lot, actually. Here's a breakdown of how Burger King is making it work and how you can do the same:1. They think like a start-up. Burger King's CEO is keeping things lean and not overspending. Jim has also...

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Bright Ideas

Crowdfunding 101 (Infographic)

Jim has touched on crowdfunding for shows: "Live entertainment productions are the ideal target for crowdfunding because the fixed costs of a show represent so much of its budget, and because crowdfunders can so easily be rewarded for their investments with tickets. It’s an ideal situation, really." Here's an infographic (below) about this useful tool that's still very much on its way up.And don't forget to join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO...

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Bright Ideas

A Song a Day Keeps the Doctor Away — Really

Grab your co-workers and start belting out a tune: According to this Newsweek story, a new trend is showing that singing and performing music with your co-workers is better for your health, creativity and productivity.Of course, many members of the live entertainment community probably already knew that, as performing is quite literally part of your job, but it turns out everyone -- from the office staff to the backstage crew -- can benefit from singing a little tune.If you...

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