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Bright Ideas

Teaming Up With the “Competition”

While it's easy to look at the other live entertainment businesses in your area as competition, as Jim pointed out in his post Your Competition Isn't What You Think it Is: "You ... are not competing with the theater or music hall across the street or across town. You compete with how easy it is NOT to go out. If someone chooses to go to another venue instead of yours — that’s if they actually gave yours consideration and actually go...

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Bright Ideas

How to Up Your Facebook Audience Without Spending Cash [Infographic]

As Facebook continues to change its algorithms, it's becoming harder to reach a wide audience without buying Facebook ads. But there are still ways to get more eyeballs on your posts without spending a lot of money, and the folks at Hubspot Blogs have put a few of them in this handy infographic:Got a comment or question? Join the conversation on Twitter or Facebook.

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Bright Ideas

How Poetry (Yes, Poetry) Became a Profitable Business

Poets, like most artists, don't go into the profession to get rich -- but that doesn't mean they can't. Elizabeth Segran at Fast Company recently reported on a poetry-writing group, The Haiku Guys, who are earning $250 an hour writing poetry at events. As the article says: "[Founder Lisa] Markuson believes that people are drawn to them because poetry now seems like a foreign art; the slow process of poetry-writing often feels like a stark contrast to the fast pace of...

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Bright Ideas

TEDxBroadway 2015: Be Open, Inclusive and True

TEDxBroadway 2015 took place this past Monday -- and it was a big success. The biggest takeaways, according to Mark Kennedy at Associated Press, were "be open, inclusive but, above all, be true."In his article, "TEDxBroadway urges theater professionals to be bold," Kennedy shares the messages that rang out loud and clear from presenters like Benjamin Scheuer, who wrote and stars in his autobiographical solo show The Lion ("Tell the truth in art about bad things. You'll be doing...

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Bright Ideas

Getting Creative When Bridging the Convenience Gap

Jim has talked about the idea of the Convenience Gap before, comparing it to the difference between a delicious lunch you need to walk a few blocks to get versus the mediocre lunch sitting on your desk. As he puts it:"Live entertainment IS that much better, but less convenient lunch. Other forms of entertainment are more convenient, many of them literally at consumers’ fingertips, just like the not-so-great lunch that’s right on your desk. So it’s important for people marketing...

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Bright Ideas

The Importance of Small Theater Companies

In his post The Importance of Ecosystem, Jim pointed out how the success of a theater community depends on more than just the success of the theaters in it. He wrote: "I say this all the time and every year on stage at TEDxBroadway, but every year people think it’s a new idea.It’s not a new idea, but it is a VERY important one. Theaters, restaurants, homes, academic institutions, hotels, tourist destinations, stores, public spaces, social services and everything else...

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Bright Ideas

Turn Your Best Customers Into Your Best Salespeople

Positive word of mouth is always great for a show. People come, tell their friends how amazing the experience was, and those people in turn buy tickets (at least in theory).But if you want to give the whole word-of-mouth promotion idea a little nudge, there are things you can do. Janine Popick over at Inc. shared a few ideas to turn customers into salespeople, and we've added one of our own as well. Check them out:1. Make a video. Popick suggests...

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Bright Ideas

So Why Do People Go to Live Entertainment Anyway? [Infographic]

Earlier today Jim talked about one of the barriers to attending a live event: being (or at least feeling) busy. There are certainly other barriers as well, but also plenty of reasons why people do make the effort for live entertainment. The National Endowment for the Arts recently posted an infographic that breaks down some of these motivators and barriers:How are you capitalizing on these motivating factors and minimizing the barriers?Read More: Dollars Matter, But So Does Attendance Grow Your Attendance...

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Increase Your Website Sales With Psychology [Infographic]

Those of us in the arts are certainly no strangers to using psychology when it comes to creating a compelling story and piece of live entertainment, but why not expand that to getting people to buy tickets to the show in the first place?The folks over at Hubspot have outlined ways you can use psychology to increase your website conversions. Check out the full post here or the infographic below:Got a comment or question? Join the conversation on Twitter...

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Bright Ideas

3 Social Media Marketing Tips From the Pros

The team over at toprankblog.com (a site dedicated to online marketing) recently shared their best social media tips based on marketing case studies. Check out the full article to see all 20 of their tips (many are really great), or see the three we thought especially applied to live entertainment below: "Tip 1: Use social media to encourage your audience to participate in and contribute content in a meaningful way. If the content connects with their own experience in a meaningful way,...

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