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“Park-in-a-Cart” Proves You Can Entertain Anywhere

Think you need a beautiful theater or perfect outdoor setting to put on an entertaining event? Not necessarily.Citylab.com recently reported on a theater group in El Alto, Bolivia that's created a "park-in-a-cart." In essence, it's a mobile playground that can quickly be set up just about anywhere, giving children access to play equipment in a city without a lot of permanent parks. Scott Shall, an architecture professor and head of the group working together to create the parks, explained why...

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Bright Ideas

Mob Museum Shows How to Capitalize on Current Affairs

The Mob Museum in Las Vegas has plenty to offer tourists who want a glimpse at the seedier side of the town. But now, in a brilliant move, they've also created an exhibit that capitalizes on the latest headlines and stands to draw in new audiences to the museum.Their new exhibit, called The 'Beautiful Game' Turns Ugly, looks at the recent FIFA scandals. "This is good, old-fashioned corruption," the museum's director of content, Geoff Schumacher, said to NPR reporter Laura...

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Bright Ideas

Think Outside the Industry: Loews Hotels’ Instagram Campaign

The travel industry, much like the live entertainment industry, needs to continually engage with its customers and create experiences that will get them talking.Loews Hotels took this idea a step further. Since their customers were talking about them on social media, they decided to utilize these conversations in their ads. By using actual guests' Instagram and Facebook images, they created a campaign that's engaging and fits right in with the other content in your newsfeed. Check out a few...

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Bright Ideas

4 Items Your Customers Care About When Buying Tickets

Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar's Vice President of Content and Merchandising (read part one here). In this part, Kristen outlines what Goldstar members value when it comes to live entertainment and answers the question: What types of information do Goldstar members care about the most...

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Bright Ideas

Teaming Up With the “Competition”

While it's easy to look at the other live entertainment businesses in your area as competition, as Jim pointed out in his post Your Competition Isn't What You Think it Is: "You ... are not competing with the theater or music hall across the street or across town. You compete with how easy it is NOT to go out. If someone chooses to go to another venue instead of yours — that’s if they actually gave yours consideration and actually go...

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Bright Ideas

How to Up Your Facebook Audience Without Spending Cash [Infographic]

As Facebook continues to change its algorithms, it's becoming harder to reach a wide audience without buying Facebook ads. But there are still ways to get more eyeballs on your posts without spending a lot of money, and the folks at Hubspot Blogs have put a few of them in this handy infographic:Got a comment or question? Join the conversation on Twitter or Facebook.

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Bright Ideas

How Poetry (Yes, Poetry) Became a Profitable Business

Poets, like most artists, don't go into the profession to get rich -- but that doesn't mean they can't. Elizabeth Segran at Fast Company recently reported on a poetry-writing group, The Haiku Guys, who are earning $250 an hour writing poetry at events. As the article says: "[Founder Lisa] Markuson believes that people are drawn to them because poetry now seems like a foreign art; the slow process of poetry-writing often feels like a stark contrast to the fast pace of...

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Bright Ideas

TEDxBroadway 2015: Be Open, Inclusive and True

TEDxBroadway 2015 took place this past Monday -- and it was a big success. The biggest takeaways, according to Mark Kennedy at Associated Press, were "be open, inclusive but, above all, be true."In his article, "TEDxBroadway urges theater professionals to be bold," Kennedy shares the messages that rang out loud and clear from presenters like Benjamin Scheuer, who wrote and stars in his autobiographical solo show The Lion ("Tell the truth in art about bad things. You'll be doing...

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Getting Creative When Bridging the Convenience Gap

Jim has talked about the idea of the Convenience Gap before, comparing it to the difference between a delicious lunch you need to walk a few blocks to get versus the mediocre lunch sitting on your desk. As he puts it:"Live entertainment IS that much better, but less convenient lunch. Other forms of entertainment are more convenient, many of them literally at consumers’ fingertips, just like the not-so-great lunch that’s right on your desk. So it’s important for people marketing...

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Bright Ideas

The Importance of Small Theater Companies

In his post The Importance of Ecosystem, Jim pointed out how the success of a theater community depends on more than just the success of the theaters in it. He wrote: "I say this all the time and every year on stage at TEDxBroadway, but every year people think it’s a new idea.It’s not a new idea, but it is a VERY important one. Theaters, restaurants, homes, academic institutions, hotels, tourist destinations, stores, public spaces, social services and everything else...

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