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Bright Ideas

How about Hamilton, Live on Independence Day?

Broadway’s having a moment. I felt it last week when I hosted TEDxBroadway -- sales are up, shows are getting more exciting and more diverse, people all over the country felt it when they saw the performance of Hamilton live on the Grammys. Even my buddy Bob Lefsetz said that, “Hamilton is the best musical event of the year.”Not the best musical of the year, but the best thing that happened in music.He’s right.But here’s an insane and impractical...

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Bright Ideas

“Deep Work”

Editor's Note: Jim was recently interviewed by Laura Vanderkam of Fortune for his tips and tricks on "How to Focus on Your Work and Ditch the Distractions." In addition to what he shared with Vanderkam, below he outlines other helpful ideas for tapping into "deep" work:If you’re not doing "deep" work, you’re doing shallow work, and if you’re a leader in an organization, shallow work doesn’t even justify your salary.The first concept is to believe that deep work really...

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Bright Ideas

Stripparaoke: A New Nightlife Trend?

There's a new nightlife trend in Portland, reports Sarah Baird for The Guardian, and it's starting to spread across the U.S. Combining stripping and karaoke, stripparaoke "has picked [up] steam in cities from San Diego to New Orleans," according to the article.Shon Boulden, co-owner of Devil’s Point Strip Club, aka "the mothership for stripparaoke nationally," says, “We started stripparaoke back in about 2005. We were basically just having a regular slow Sunday night. Since we had only three or...

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Bright Ideas

What Live Entertainment Marketers Can Learn From Star Wars

Happy Star Wars Day! OK, it's not an official holiday, but with all the hype surrounding the release of Star Wars: The Force Awakens it might as well be, right?In honor of the new movie, Inc. shared 57 inspirational quotes from Star Wars and George Lucas. We think a few of them relate quite well to live entertainment. Check them out below for a little marketing inspiration and to get excited to see the new Star Wars movie:"If you can tune...

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Bright Ideas

Two Breweries Show How to Handle Your “Competition”

Recently, two breweries, Sly Fox Brewery in Pennsylvania and Shmatlz Brewery in New York, hosted a Hanukkah versus Christmas bar crawl, reports Forbes writer Alyson Krueger. This friendly competition gave both breweries the chance to show off their seasonal brews to a hoard of new fans at a fun event. The partnership clearly demonstrates Jim's point that Your Competition Isn't What You Think it Is: "People ask me frequently who is Goldstar’s competition. My answer is always the same: Our...

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Bright Ideas

What Live Entertainment Can Learn From Tiger Beat’s Resurgence

What does a teen magazine with Justin Bieber on the cover have in common with opera, the symphony and other forms of live entertainment? More than you might think.Buzzfeed News recently reported on Tiger Beat's new investors and their plans to bring the magazine back to its glory days (aka when Donny Osmond and Maureen McCormick were on the cover and issues flew off the shelves). But in an age of Tumblr, Instagram and Snapchat, that's no small feat.In fact,...

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Bright Ideas

“Park-in-a-Cart” Proves You Can Entertain Anywhere

Think you need a beautiful theater or perfect outdoor setting to put on an entertaining event? Not necessarily.Citylab.com recently reported on a theater group in El Alto, Bolivia that's created a "park-in-a-cart." In essence, it's a mobile playground that can quickly be set up just about anywhere, giving children access to play equipment in a city without a lot of permanent parks. Scott Shall, an architecture professor and head of the group working together to create the parks, explained why...

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Bright Ideas

Mob Museum Shows How to Capitalize on Current Affairs

The Mob Museum in Las Vegas has plenty to offer tourists who want a glimpse at the seedier side of the town. But now, in a brilliant move, they've also created an exhibit that capitalizes on the latest headlines and stands to draw in new audiences to the museum.Their new exhibit, called The 'Beautiful Game' Turns Ugly, looks at the recent FIFA scandals. "This is good, old-fashioned corruption," the museum's director of content, Geoff Schumacher, said to NPR reporter Laura...

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Bright Ideas

Think Outside the Industry: Loews Hotels’ Instagram Campaign

The travel industry, much like the live entertainment industry, needs to continually engage with its customers and create experiences that will get them talking.Loews Hotels took this idea a step further. Since their customers were talking about them on social media, they decided to utilize these conversations in their ads. By using actual guests' Instagram and Facebook images, they created a campaign that's engaging and fits right in with the other content in your newsfeed. Check out a few...

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Bright Ideas

4 Items Your Customers Care About When Buying Tickets

Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar's Vice President of Content and Merchandising (read part one here). In this part, Kristen outlines what Goldstar members value when it comes to live entertainment and answers the question: What types of information do Goldstar members care about the most...

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