Blogger and branding expert Bernadette Jiwa shared an interesting idea over on her blog, The Story of Telling: "In the 1950s and 60s when my parents were entering the workforce they created value by working with their hands in an Industrial Economy. Workers manufactured and moved things that would be consumed. In the era of the Information Economy, we began using our heads to produce value. We learned to use computers to design, code and connect. Today we’re seeing a...

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Would you build a pipeline for beer so your patrons don't have to wait an extra second for their pint?It may sound crazy, but The Local reports that a heavy metal festival in Germany is doing just that. "In anticipation of all the beer to be drunk, the fest is building its first ever beer pipeline to transport the average 400,000 litres of brew consumed each year to the concert grounds. And the pipeline system will be speedy enough for...

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We've been writing over here on Selling Out for a few years now and have covered a lot of topics: from pricing and marketing to social media and SEO. But we also know there's still plenty more to talk about.So we thought it would be fun to ask you to weigh in: What are the topics you're most interested in? What are the questions you'd love the answers to? What roadblocks are keeping you from selling more tickets?Email us (Sarah...

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Recently, we stumbled across this article that reminded us of Greg Sandow's column and ongoing mission to improve the future of classical music.PSFK reported on inventor Jai Wu's work creating kits that allow students to turn vegetables into musical instruments. Wu was inspired by her friend, a music teacher, and her struggles with getting kids interested in learning to play an instrument."Originally designed with plastic bottles, Wu’s breakthrough occurred when she tried fruit, which she found was easier for children to visualize...

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Happy (Almost) Thanksgiving! Before you go dive headfirst into a giant plate of mashed potatoes and stuffing (my plan for tomorrow), take a moment and join Goldstar in helping feed the hungry this Thanksgiving.You can find a food bank or homeless organization in your area here and quickly and easily donate money to help feed anywhere from 10 to 110 people this Thanksgiving. And if you have another minute, please spread the word to your friends and family -- the...

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They're all over Facebook, Buzzfeed and practically every blog and content site: clickbait headlines. Sneaky, sometimes misleading, grabby bits of text that compel you to click (at least, until you get sick of the gimmick).Now, clickbait is moving beyond the screen, thanks to a bookstore in Dallas that's using the trick to encourage readers to give the classics a try. PSFK.com writer Sara Roncero-Menendez reports on the store's efforts, which hope to expand customer's literary tastes.Here are a few fun...

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Nostalgia is big business these days (Pokemon Go, '90s TV show revivals, Netflix's Stranger Things series), but it turns out it can also have some mental health benefits.Psychology Today contributor Christopher Bergland recently reported on studies that show hearing songs from your youth is revitalizing. "What seems to happen is that a piece of familiar music serves as a soundtrack for a mental movie that starts playing in our head," [said Petr Janata, associate professor of psychology at UC Davis]....

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As Jim has said in a previous post: "Food is entertainment, more than ever, and that changes things throughout the industry."And it turns out that foodie entertainment is coming from some unlikely places, including a dorm room at Columbia University. Forbes contributor Eve Turow Paul reports on "dorm room chef" Jonah Reider, a recent graduate who's taking the food is entertainment concept to new heights. Here's the concept for one of his recent events: “So I’m planning an event for...

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Do you have millennials on your team? While it's popular to hate on the demographic, they do have plenty to offer arts organizations -- if their managers know the best ways to work with them.If you'd like some guidance, check out this infographic from HubSpot. It's geared towards sales teams but we think the lessons would apply no matter what department your millennials are in.Got a comment or question? Join the conversation on Twitter or Facebook.

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Even if you haven't tried one personally, you've likely heard of escape room events. Where groups of people get locked in a room and have to solve puzzles and find clues in order to escape?It's a world-wide trend that's popped up in nearly every city on the globe (you can find plenty of them on Goldstar), but do you know where it all began?Atlas Obscura recently visited the original escape room in Hungary, created in 2011 by Attila Gyurkovics. “Of...

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