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Think Outside the Industry: St. Patrick’s Day Edition

Happy St. Patrick's Day! Are you wearing your green? Have you already had a Guinness or two? The party spirit is in the air and we've got a question: Are you taking advantage of it?St. Patricks Day, like many smaller holidays, is a great opportunity for some clever advertising and social media campaigns -- and not just for beer companies. It may be a little late for this year, but we wanted to inspire you to think ahead to...

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Advertising

Hiring an Ad Agency? Read This First

As Jim pointed out earlier this week, you can boost your business with just a small amount of the budget going to better customer service than a large amount going to advertising.But, if you've got enough room to push both, Inc.com has a few tips for hiring an ad agency that'll go the extra mile for you.A few highlights:1. Know what ad agencies do (and don't do). Many clients think ad agencies sell products. They hire an agency, and if...

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Advertising

Are Free Samples the Secret to Selling Out?

It's a familiar scenario: You're in the food court when someone offers you a sample. Sometimes that sample is good enough to make you rethink your usual order and try what the new place has to offer. It works with lunch, why not with theater?That's the idea Ken Davenport has over on his blog, The Producer's Prospective. He suggests getting your show out into the world via local news, street corners, cabaret nights, whatever it takes. And while your...

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Advertising

What’s Better Than Winning the Tony for Best Musical?

A profitable hit! The New York Times' Patrick Healy writes about following Broadway producer Joey Parnes of A Gentleman's Guide to Love & Murder to his first meeting with his ad agency, SpotCo, after winning the Tony for Best Musical.Sometimes winning a Tony boosts sales (Avenue Q) and sometimes it doesn't (or it does during the following summer and then stops, like in the case of Memphis)? Time will tell how A Gentleman's Guide to Love & Murder will...

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Advertising

The Opposite of Subliminal Advertising…

Also, a great illustration of the power of a live experience! Could this (in a modified and probably less terrifying and destructive form) be used by a live entertainment/arts vendor?

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Advertising

Even Virtual Stuff Needs a “Cover”

In a way, a live event is a virtual good.There’s a bit of irony in that, too, because we associate “virtual” with our new, modern world, whereas live events are as ancient a “product” as humankind produces. It’s not hard to picture a particularly rakish Neanderthal smartass standing on a rock telling jokes as his two burly buddies stand at the opening to the cave collecting payment in the form of berries or a mammoth steak.A live event is...

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