As Jim has mentioned before, awareness is the biggest hurdle live events face. (After all, if people don’t know about your event, how can they buy tickets?) It can be hard to stand out, especially on the internet, but having an eye catching image and design can help. To that end, check out these tips from WordStream. Their in-house designer shared 7 tips to help your designs. You can see the full list here, and check out our 3 favorite …

Read More

In a clever new ad, insurance company Liberty Mutual modeled their print ad like a classic perfume ad, with a peel-back fragrance strip loaded with “new car smell.” As AdWeek’s Gabriel Beltrone reports: “’To engage with a consumer during this specific moment where they’re making a decision about their insurance would be very challenging, even if we put a large media spend behind it,’ says a statement from the agency about the campaign strategy. ‘So we used a print ad …

Read More

Fun fact: The first-ever banner ad in 1994 had a 44% click-through rate. Can you imagine getting results like that today?! A lot has changed since the ’90s when it comes to online ads, but thankfully Clifford Chi at HubSpot has put together a comprehensive guide to advertising in 2018. You can read it in full here (there’s a ton of great info.) and check out our favorite tips below: “Google AdWords wants to incentivize the best advertisers to advertise …

Read More

Picture it: A woman wakes up in a pristine, all-white bedroom and performs a few yoga moves before calmly heading off to work (perfectly dressed, of course). It’s a vision many advertisers go with, but an aspirational one to be sure. Organic Valley, on the other hand, has taken a decidedly different route with their new advertising campaign. As Jessica Gioglio reports for Convince & Convert, Organic Valley has gone with the tagline “seize the cray” for their new protein …

Read More

You’ve seen their work everywhere, from the iconic Rent logo to Lin-Manuel Miranda’s silhouette in the Hamilton ads. Spotco has created ad campaigns for Broadway for 20 years and is celebrating the milestone with a new book, reports Associated Press reporter Mark Kennedy. Theater buffs will love the glossy pages of ads, but Spotco founder Drew Hodges says there will also be behind the scenes stories from actors such as Patrick Stewart, Mark Ruffalo, Bernadette Peters and more as well …

Read More

Are you marketing a comedy or any sort of live event that’s funny? Then you’ll want to inject some of that humor into your ads and marketing strategy. Not only does it give people a taste of what’s to come, but it’ll also likely grab their attention more than a straightforward, serious ad. Take this marketing campaign by Samantha Jayne that AdWeek reporter Stephanie Paterik recently covered. Jayne wrote a book of poetry about millennials. Admittedly that might be a tough book …

Read More

Does your organization use paid search to attract newcomers to your events? If so, you’ll want to hear about these upcoming trends, outlined by Search Engine Land writer Mona Elesseily. Click here to read the full article, and get a glimpse at what the three trends are below: “1. More ‘shopping’ ad units Google Shopping has been very successful for Google, and retailers’ share of clicks from Google Shopping ads (aka PLAs or Product Listing Ads) continues to grow. PLA growth …

Read More

If you’re using Google AdWords or another advertising platform to get the word out about your show, the copy you write is crucial. Standing out in a sea of banner and sidebar ads isn’t easy, but luckily the folks at WordStream.com have shared some tips on writing ad copy. Click here to see all eight, and check out three especially important ones below: 1. “Mirror the User’s Objective Nobody clicks on an ad because they think, “Wow, what a cool …

Read More