In a clever new ad, insurance company Liberty Mutual modeled their print ad like a classic perfume ad, with a peel-back fragrance strip loaded with "new car smell."As AdWeek's Gabriel Beltrone reports: “'To engage with a consumer during this specific moment where they’re making a decision about their insurance would be very challenging, even if we put a large media spend behind it,' says a statement from the agency about the campaign strategy. 'So we used a print ad that...

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Fun fact: The first-ever banner ad in 1994 had a 44% click-through rate. Can you imagine getting results like that today?!A lot has changed since the '90s when it comes to online ads, but thankfully Clifford Chi at HubSpot has put together a comprehensive guide to advertising in 2018. You can read it in full here (there's a ton of great info.) and check out our favorite tips below:"Google AdWords wants to incentivize the best advertisers to advertise...

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Dipping a toe into the display ad waters? If you are going this route to sell tickets, it's crucial that you set your ads up for success. To help, check out this guide from Small Business Trends. They outline a "advertising 101" guide for beginners. Here are a few of our favorite tips: "Keep It SimpleBannersnack’s collection of the best examples of display advertising all feature simple designs that harness the power of brand elements (like logo and colors) to build trust with viewers...

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Interested in doing a little social media advertising? One key element you won't want to mess up is the size of your ads. Luckily, HubSpot put together this handy cheat sheet of ad sizes:Got a comment or question? Join the conversation on Twitter or Facebook.

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Picture it: A woman wakes up in a pristine, all-white bedroom and performs a few yoga moves before calmly heading off to work (perfectly dressed, of course). It's a vision many advertisers go with, but an aspirational one to be sure.Organic Valley, on the other hand, has taken a decidedly different route with their new advertising campaign. As Jessica Gioglio reports for Convince & Convert, Organic Valley has gone with the tagline "seize the cray" for their new protein...

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You've seen their work everywhere, from the iconic Rent logo to Lin-Manuel Miranda's silhouette in the Hamilton ads. Spotco has created ad campaigns for Broadway for 20 years and is celebrating the milestone with a new book, reports Associated Press reporter Mark Kennedy.Theater buffs will love the glossy pages of ads, but Spotco founder Drew Hodges says there will also be behind the scenes stories from actors such as Patrick Stewart, Mark Ruffalo, Bernadette Peters and more as well...

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Are you marketing a comedy or any sort of live event that's funny? Then you'll want to inject some of that humor into your ads and marketing strategy. Not only does it give people a taste of what's to come, but it'll also likely grab their attention more than a straightforward, serious ad.Take this marketing campaign by Samantha Jayne that AdWeek reporter Stephanie Paterik recently covered. Jayne wrote a book of poetry about millennials. Admittedly that might be a tough book...

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Is your organization using Pinterest? It can be a great way to show off your events and catch the eye of potential fans. And if you want to up your game, you can try Promoted Pins, which are essentially ads that get placed within people's Pinterest feeds and search results.For help getting started, Social Media Examiner outlined several tips. You can read the full article here and scroll down to get started: "Why Promoted Pins? Pinterest’s promoted pins, which are now...

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Does your organization use paid search to attract newcomers to your events? If so, you'll want to hear about these upcoming trends, outlined by Search Engine Land writer Mona Elesseily. Click here to read the full article, and get a glimpse at what the three trends are below: "1. More 'shopping' ad units Google Shopping has been very successful for Google, and retailers’ share of clicks from Google Shopping ads (aka PLAs or Product Listing Ads) continues to grow.PLA growth stemmed from...

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If you're using Google AdWords or another advertising platform to get the word out about your show, the copy you write is crucial. Standing out in a sea of banner and sidebar ads isn't easy, but luckily the folks at WordStream.com have shared some tips on writing ad copy.Click here to see all eight, and check out three especially important ones below: 1. "Mirror the User’s Objective Nobody clicks on an ad because they think, “Wow, what a cool ad.” They...

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