Catch Jim’s Panel at Arts Reach: Is Your Marketing Working?

Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 17-18 to the Millennium Biltmore Hotel. And on October 17 at 1:20pm, Goldstar CEO Jim McCarthy will be moderating a panel titled, Ouija Boards, Magic 8 Balls & More Ways to Tell if Your Marketing Is Working. Here’s a brief description of the panel:

“Ask again later” … is that what you get when trying to figure out if your latest marketing campaign boosted ticket sales? How about a new method, one that gets you a definitive “yes”? We’re taking a look at the real ways to track your marketing efforts to determine what’s working and what’s not. No more asking the spirits if that billboard or Facebook ad sold tickets — it’s time for a better way!

Other participants on the panel include: Arie Levine; Senior Marketing Manager Ahmanson Theatre and Mark Taper Forum; and Michael Betts; Box Office Manager Musical Theatre West.

2-for-1: Until Thursday, October 12, if you register for the conference, you can bring another person from your organization for FREE. Find out more details about the conference here.



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