Can A Better Website Boost Attendance? Ask Milwaukee Symphony Orchestra
Don’t underestimate the value of your website — especially when it comes to optimizing it for mobile. Just ask the Milwaukee Symphony Orchestra, whose 2015-16 season broke box office records, in large part due to a new website with improved ticketing and a friendlier mobile experience.
According to BizTimes, the Milwaukee Symphony Orchestra saw increases of 24 percent in web revenue and 38 percent in online ticket sales following the launch of its revamped site in January. Overall, they boosted attendance by 32 percent, which is invaluable in a time when orchestras struggle to stay afloat.
This is a great example of bridging the convenience gap, which Jim talks about a lot. Let’s face it: Live entertainment is not as convenient as staying home and watching TV; but it’s a lot more fun and rewarding. So if we can make the process of going out more convenient in any way, we’re helping audiences choose the better thing over the easier thing — and they’ll love us for it.
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- Orchestras Will Survive And Thrive By Putting Audiences First