Build More Excitement for Your Season

Here’s one way to build excitement for your season: Add an element of surprise.

Becca Martin-Brown reports for the Northwest Arkansas Democrat Gazette: “Jason Miller, the executive director of the Arkansas Philharmonic Orchestra, has an interesting theory about this year’s season announcement. He isn’t going to make one. Instead, he says, he wants to surprise audiences as the year goes along.”

Miller tells Martin-Brown: “We want to announce little nuggets at a time and build as much excitement as we can. There is also something to be said about giving each performance its own little spotlight so we can explain the concept. If we announced all of our changes at once, there might be confusion. We want to bring all of our current patrons along for the new ride while welcoming new people to our family.”

APO is also launching a new program: APOx Small Bites: “‘We know families love to bring their kids to concerts, but it is hard to commit to a three-hour concert experience on a Saturday night,’ he explains. ‘So we are giving them a little concert and dinner on a Tuesday night. Every third Tuesday from October to March, we will offer an ‘APOx Small Bites’ at Record Downtown from 6:30 to 8 p.m. — food, drink and a 30-40 minute concert. In and out in 90 minutes. $35 adults, $5 children, cash bar available. You can feed your family and expose them to delightful classical music, and it will be something different each month.'”

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