Broadway Shows Add Thursday Matinees to Meet Audience Needs

phantom-082012-mainIf you’re going to have a matinee during the week, Thursday certainly seems like a better choice than Wednesday. I don’t have any actual information to back this up, but I’m guessing that the Wednesday matinee tradition was established for a good reason. It just might be that no one remembers what that reason was. Or maybe they do. I should ask Ken Davenport.

Thursday has really come up in the world. Formerly just another roadblock to the weekend, Thursday now sits in the enviable position of being a pseudo-weekend day for many people. I’ve been surprised to hear a number of venue marketers tell me that Thursday, in fact, outsells Saturday for them. That might not be true everywhere, but I do think that our culture has started to look for a “sweetener” late in the workweek as an encouragement to get through the rest of it.

The broader point here is that it can be really difficult to change, because organizations, institutions and practices all support things the way they are. If, on the other hand, you can stay in touch with customers and data, you might be able to find changes that can really benefit your ability to sell tickets and support your organization.

Of course, if you don’t look …

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