Brainwaves Show What People REALLY Think of Prices
This is an interesting read about a German scientist who is experimenting with the brainwaves of people who are looking at different prices for Starbucks coffee. The specifics are not as important here as an idea that I REALLY want you to understand:
Price is one of the most powerful tools in a live entertainment marketer’s toolkit, and it can’t be a hostage of your ego or your “gut.”
The reason for this is that the human mind is really complicated, and how price is perceived (and therefore value of your show and ticket) gets filtered by that complexity.
If you really want to sell out, max revenue and grow audience, then pay attention to price!