Being Curious About Your Audience is a Good Marketing Tool

Photo courtesy of Venues Today

Houston’s Astrodome. Photo Credit: Venues Today

This is an outstanding, detailed report on Houston’s Astrodome, which was the first domed stadium and was at one time called the “eighth wonder of the world.”

It’s been unused for the last several years, and it appears that it will continue to sit empty with the cost to rehabilitate it too high to justify, given that nobody has a concept for putting it to use that would justify the expense.

It sits next to the modern Reliant Stadium, which hosts the football games the Astrodome used to host. And right smack in the middle of downtown Houston is Minute Maid Park, which hosts the Houston Astros, who used to play at the Astrodome.

Between this and the Braves story, it’s a reminder that when it comes to marketing anything (and certainly live arts and entertainment), it’s dangerous to keep holding on to existing assumptions. Get curious about the market and your audience, including questions about where they want to go to see your shows. This isn’t always easy to do, but it’s got to be a high priority for any marketer.

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