Give Your Audience A Little Bit of the Spotlight
Sun Devil Stadium in Tempe is joining a number of other sports venues around the country in displaying social media content from people attending the game on Jumbotrons and other displays. While I’m not sure this is going to sell more tickets, I do think it helps avoid what I call “The Big You, and the Little Me,” where the live entertainment business thinks of each patron as just an arm-waving face in the crowd, there to worship at the feet of the god or goddess or gods. Yes, the act or the team is the star of the show or the game, but each of us is the star of our own show, and that feeling never leaves us. So giving us a little bit of the spotlight can’t be a bad thing.
See Technology Gets Fans Talking article from Venues Today.