Contributors

Experience

Does Truth Trump Fiction in Theater?

"Based on a true story."For some reason when that small sentence appears before a film or in the program of a play it carries a lot of weight. Audiences seem to love the idea that what they're about to see is based in reality, even if it's not completely accurate. But should we really be concerned about the veracity of a show? Or is it more important that the story be entertaining?Lyn Gardner at The Guardian asked these questions...

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Promo of the Week

Promo of the Week: Mothers and Sons Daring Twitter Campaign

Homophobic slurs may not seem like an obvious marketing move (at least not when you're marketing a Broadway show), but it sure worked for the Mothers and Sons team.The Huffington Post detailed the show's recent Twitter campaign, which involved quoting actual homophobic tweets without prior explanation to catch people's attention and bring to light the hateful speech happening every day. We followed up with SpotCo Senior Social Media Manager Steven Tartick, who helped orchestrate the creative campaign, to see how...

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News

Broadway’s Making Bank

The 2013-2014 Broadway season has just ended and the numbers are looking great. Broadway.com is reporting that shows grossed $1.27 billion during the period and total attendances reached 12.21 million. The reason for the more than 11 percent increase in grosses? A combination of more running weeks (the previous season was impacted by Hurricane Sandy), big shows like Aladdin and Les Miserables and big stars like Daniel Craig, Neil Patrick Harris and Denzel Washington.For the rest of the good...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Image from Walking With Dinosaurs: The Arena Spectacular

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ICYMI

In Case You Missed It

Each week we gather up a handful of stories we think are worth a read. And now, in case you missed them ...It sounds crazy, but it's true: Sometimes people prefer to pay more. Goldstar CEO Jim McCarthy explains why here.Good news! The San Diego Opera will not be closing after all. The board of directors has rescinded a vote to close the company and they just announced their 2015 season. Read more from Angela Carone at KPBS here.Goldstar...

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Bright Ideas

Let the Kids Think for Themselves

We've been talking a lot about theater for children on the blog and how important it is not to play down to them or think you can skimp on quality.Sue Buckmaster over at The Guardian is adding to the conversation, advocating children's theater that let's kids decide how they think and feel about various topics, everything from death to the banking crisis. She believes we shouldn't shelter younger audience members or paint a rosy picture when that's not the...

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Bright Ideas

Quote of the Week

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Photo of The Beatles tribute band Strawberry Fields.

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News

A Show You Should Sleep Through?!

Generally it's a bad thing when your audience falls asleep during a performance, right? But for a few new shows, that's exactly what they're after. Melena Ryzik at The New York Times reported on a new trend of theater and art showings that are pairing sleep with performance with spectacular results.Ryzik spoke with our friend Randy Weiner (read about his stellar shows Sleep No More and Queen of the Night here), who said "he felt jealous when he heard...

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Marketing

Think Fast — At Least When It Comes to Marketing

They say "the early bird gets the worm," and that's definitely true when it comes to viral marketing. Ken Davenport points out this important fact over on his blog, The Producer's Perspective, using examples like Oreo's infamous tweet during the Super Bowl blackout.He also touches on an important point: how do you act quickly when you have a large team? His answer: Trust. Read more about it here.Related:Single-Use Marketing Programs How to Avoid Big Mistakes With Ticket Sales Marketing Everything Is...

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