Lately, we’ve been talking a lot about ticket sales marketing and the importance of knowing when to kill a program that's just not working. To help you evaluate whether a marketing program is successful -- or if it needs cancelling -- we've put together four posts that'll walk you through the process. Take a look: • First, a reality check: If a marketing campaign is working, then you should be able to see the results pretty clearly. • But, how do...

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David Belcher at The New York Times recently reported on the trend of opera houses performing American musicals in addition to traditional opera. Not only is it a way to add additional options to a company's repertoire, but it could be the "gateway drug" that brings in a new audience and gets them hooked on opera. It seems fair to say that an opera company will put a unique spin on Oklahoma! or The Sound of Music and that could be...

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Now that you're convinced you need to "get 'em while they're young," the trick is figuring out just how you're going to get them. Disney and Dreamworks have done a remarkable job creating movies that appeal to both youngsters and adults, but how does that translate to live entertainment? Utah's Deseret News looked into just that in a three-part series on children's theater. They asked a few local experts what's worked for them and came away with some great advice...

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Following in the footsteps of the New York City Opera and Opera Pacific in Orange County, the San Diego Opera will be calling it quits at the end of the 2014 season. Ian Campbell, the company's general director, told the Los Angeles Times that ticket sales had been declining as well as donations, primarily because of death and the economic downturn. A follow-up piece by the Los Angeles Times expressed surprise (and a little outrage) at the closing, using San Diego's...

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