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News

Grease Is Coming Live to a TV Near You

Fox recently announced that it'll be producing a live TV version of the musical Grease. After the huge success of The Sound of Music on NBC, I guess we shouldn't be too surprised. Do you think we'll be seeing more of these live musicals on TV, and what impact do you think it'll have on in-person live entertainment?Read the full story over at TheaterMania.#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet...

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Customer Service

The Future of Customer Service?

One of the many ways we interact with customers at Goldstar is through Facebook. It's free, it's quick and the below example shows how effective it can be:

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Innovation

Jazz at Lincoln Center to Become a Global Brand

We love a good success story, even better when it started with a bit of a risk. Jazz at Lincoln Center began in 1987 and after many successful years it's poised to become a world-wide phenomenon. The Economist looked at the history of the production and where it plans to go in the future. You can read the full article here.

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ICYMI

In Case You Missed It

We've gathered a few interesting articles that caught our eye this week that are worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy discussed how important live entertainment is -- but cautioned against getting too cocky. Ready why here.Ken Davenport shared three things he thinks are wrong with Broadway marketing over on his blog, The Producer's Perspective. Even if you're not producing on Broadway, there are still lessons to take away from it.The...

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Marketing

Marketing Quote of the Week

 

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this.Event image for Diablo Ballet's Great Masters program in Walnut Creek, CA.  

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Experience

Remembering Your First Theater Experience

We've been talking about children's entertainment a lot on SellingOut.com and Lyn Gardner at The Guardian offers further proof of just how important it is. She shared the stories of her early theater-going experiences and how they changed her life, and included the memories of a few others as well. A standout quote: "I recently ran into one of my daughter's primary school friends and she reminded me of the time we went to see the London Bubble's terrific Wonderland:...

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Customer Service

Sometimes it’s the Little Things That Make a Big Difference

Over on Seth Godin's blog he raises an excellent customer service point about wording the signs around your business (you know, the "no credit cards," "bathrooms are for customers only" that practically every establishment has in one form or another).The way you say these simple but essential phrases can make all the difference in both the image of your establishment and brand and how people act when they're there. Take a look at his suggestions for wording that works.

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ICYMI

In Case You Missed It …

A few stories from this week that we found interesting …Goldstar CEO Jim McCarthy shared an important lesson about pricing. Make sure you're not making this mistake.Disney announced new policies for same-day tickets for Aladdin and Newsies. Michael Gioia at Playbill has the full story.Lyn Gardner at The Guardian asks if theater critics need to widen the shows they choose to critique beyond the "obvious."Alexandra Coghlan of New Statesman shares her experience at one of the most intimate opera...

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Bright Ideas

Kids Shows That Get It

Earlier today Goldstar CEO Jim McCarthy talked about creating children's entertainment that appeals to both kids and adults. Noted authors J.R.R. Tolkien, Maurice Sendak and Neil Gaiman are all on board with the idea and we found a few live entertainment shows that are as well.According to Goldstar reviewers, these shows are great examples of entertainment that's just fun -- plain and simple, no matter what your age:From Family Improv Comedy Show in Atlanta:"My family loved our night out...

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