Contributors

Promo of the Week

Promo of the Week: Into the Woods Teaser Images

Fans of the Tony-winning musical have another reason to be excited: Walt Disney Pictures released teaser photos of the film adaption. These vivid images of Meryl Streep, Chris Pine and Anna Kendrick will surely get people talking about the movie, but do you think they might cause some increased interest in the play as well? Check out RopeofSilicon.com for the full lineup and a trailer, or take a look at a few of our favorites below.Photos Courtesy of Walt...

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Marketing

Social Media Dos and Don’ts You Need to Know

As you know, there's more to Facebook than announcing your next show or liking a picture of your niece. Social media can be a powerful -- but complicated -- marketing tool. For a little help, check out the infographic below from Hubspot.com.

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ICYMI

In Case You Missed It

Each week we gather up articles that are worth a second read. And now, in case you missed them ...The Shubert Organization, which owns 17 of the 40 Broadway theaters in New York, is acquiring the New World Stages complex reports Brian Sloan at The New York Times. Read the full story to see what this means for the New York theater community and the future of Broadway plays. Watch Craig Dykers explain his vision for the future of Times...

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Advertising

Are Free Samples the Secret to Selling Out?

It's a familiar scenario: You're in the food court when someone offers you a sample. Sometimes that sample is good enough to make you rethink your usual order and try what the new place has to offer. It works with lunch, why not with theater?That's the idea Ken Davenport has over on his blog, The Producer's Prospective. He suggests getting your show out into the world via local news, street corners, cabaret nights, whatever it takes. And while your...

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Promo of the Week

Promo of the Week: Collingwood Elvis Festival

The King is alive and well, at least according to these inventive ads from Canadian agency Zulu Alpha Kilo. To promote an upcoming Elvis festival, they kept things simple and striking with "Elvis has left the building" exit signs, blue suede shoes strategically set up in stores and more eye-catching spots. Get the full details over at psfk.com and see a few of our favorite ads below.   

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Fans

Are Critics too Tough on New Musicals?

These days the overwhelming majority of musicals being staged are revivals or based on something (books, movies, etc.). It's not hard to understand why -- putting on a new musical is a huge undertaking and carries enormous risk. Until you perform it, you really don't know how audiences will react, which isn't the case with Phantom or Oklahoma.This risk made Lyn Gardner over at The Guardian ask whether theater reviewers should take it easy on new musicals, therefore giving...

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Technology

Have You Googled Yourself Lately?

Googling yourself isn't just for vain teenagers, it's an important way to make sure your business is being properly represented online. Case in point: Los Angeles' Museum of Contemporary Art, which is dealing with incorrect Google results and the angry customers who read the false information.The Los Angeles Times reported on the issue and found the automatically generated Google results were giving incorrect hours for the museum (stating it's open seven days a week when it's not for starters),...

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Promo of the Week

Promo of the Week: On the Town Takes to the Streets

If you've got a musical about three sailors on shore leave in New York, what better way to promote it than to have those three men hit the real streets of NYC? That's exactly what happened in this promotion for On the Town, which is coming back to Broadway this September. Watch as the guys ride the ferry, eat at Nathan's and see plenty of other iconic NYC sights.(Video credit: Nick Davis Productions - Produced by Nick Davis, Directed...

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Saying Sooth

Saying Sooth: LeBron James Returns to Cleveland

Editor's Note: Consider this a retroactive Saying Sooth, our occasional series where we make predictions on future events based on what's happening now. It's often difficult to predict the future, but it would seem this time we got it right.Back in 2010, Goldstar CEO Jim McCarthy wrote about LeBron James' departure to Miami and how he could have made such a bigger impact on the Cleveland community and his own legacy by staying put. With the recent news...

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ICYMI

In Case You Missed It

Each week we put together a collection of stories we think are worth a read. And now, in case you missed them ...With the success of Orange Is the New Black, prison and prison-themed entertainment is a hot topic. Over on HowlRound.com, Jonathan Mandell discusses a new kind of live entertainment production that aims to show the true prison experience.Gone are the days when fans camped out for days to snag tickets to their favorite band's concert, but Goldstar...

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