Contributors

Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this.Event image from the Red Hot Chili Pipers -- who knew bagpipes could be so wild?   

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Bright Ideas

Utah Symphony Thinks Outside the Concert Hall

What's better than a night at the symphony? How about a night at the symphony and a national park?David Mermelstein for The Wall Street Journal recently reported on The Utah Symphony's plan to combine their lovely music with the beauty of nature for what's sure to be a memorable concert series.Not only will this give audiences a unique concert experience, but the symphony's maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor)...

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Bright Ideas

The New Era of Theater Producers

Gone are the days when one or two big investors and producers got a Broadway show from script to opening night. The New York Times recently reported on the new trend in shows having many investors -- who now want similar perks and the chance to give input as producers.Of course, too many cooks in the kitchen can be disastrous, and just because someone has invested money doesn't mean they know how to create a stellar show. But this...

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Experience

Meet the Men Behind the Hollywood Bowl’s Spectacular Sound

Back in 1922, when the Hollywood Bowl was first built, the Cahuenga Pass was quiet. No freeway, no traffic, no helicopters or airplanes. Now, of course, there's plenty to distract audiences during a performance -- and it's up to Fred Vogler and Michael Sheppard to keep them focused and keep the musicians on stage sounding pitch perfect.It's a challenge to be sure, but Vogler and Sheppard (with a little help from new equipment installed last year) manage to create the...

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Marketing

Hamlet (or Rather Cumberbatch) Beats Out Beyonce

Who'd have thought that Shakespeare, in this day and age of Instagram and MTV, would have surpassed Queen Bey as the fastest-selling ticket in London theater history?Of course, the Bard owes a debt to another classic character, Sherlock Holmes, or really the actor who plays him, Benedict Cumberbatch.Thanks to Cumberbatch's rabid fanbase, his run of Hamlet coming in 2015 outpaced Beyonce and Jay-Z's "On the Run" tour by 214 percent in searches on ticketing site Viagogo, according to The Wall...

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Experience

Immersive Theater: The New Mainstream?

We've been talking about immersive theater for awhile now (like when we rated it a "buy" in Word Stock Market and noted when it started getting more media attention).It's clearly a cool trend for a lot of reasons -- it shakes up the way people engage with theater, attracts a younger crowd -- and now it's picking up steam all over the world.Backstage.com recently highlighted seven theater companies that are doing immersive theater right, ranging from New York and...

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#FreeTicketFriday

And the Winner for #FreeTicketFriday Is …

... Autumn Jojola! She answered our question about naming the machine that would allow true fans to buy tickets first with "The Fanatic Proofmeter!"Love the idea Autumn, we'll be emailing you shortly with instructions to claim your prize! And for everyone else, stay tuned for our next #FreeTicketFriday, where you could win $50 in Goldstar cash just for commenting. Good luck!

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Experience

Actors Share Their Tales of Outdoor Theater

Between rowdy audience members and broken mics, stage actors have plenty of things to worry about whenever they perform. Add in rain, wind and drunken passersby and you've got the makings for a disaster -- or a particularly memorable night of theater.Alexis Solosky at The New York Times recently interviewed several actors and crew from the Delacorte Theater and other outdoor venues about their experiences. You can read the full article here but we put a few of our...

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Bright Ideas

Do You “Like” Us?

In between scrolling through photos of your friend's new baby and your cousin's Nike+ running updates (another five miles, good for her ...), why not get the latest live entertainment marketing news and advice?On our SellingOut Facebook page, we're posting our latest stories and offering giveaways and industry tips that'll keep you in the loop. So if you haven't yet, head on over and give us a "like." And for some extra good karma, share the page with your industry friends...

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Marketing

Engaging Millennials With Gamification: Gabe Zichermann at TEDxBroadway

Anyone looking to reach a younger crowd (which, frankly, should be just about everyone) should check out this video from the most recent TEDxBroadway. Gabe Zichermann explains what makes millennials tick and how to create live entertainment that appeals to this tricky generation.

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