Contributors

Experience

First Pop-Up Restaurants, Now Pop-Up Concerts?

A visiting cellist in Portland decided to use his spare time to give free pop-up performances around town, in hotels, office buildings and coffee shops. Spreading goodwill -- and the word about his upcoming concerts.

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Marketing

Marketing Quotables: Peter Drucker

From time to time we like to share noteworthy marketing and entertainment quotes. Today's comes from management consultant and author Peter Drucker, who wrote Concept of the Corporation and Post-Capitalist Society: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." -- Peter Drucker If you've created a product that really does "sell itself" then all you need is for people to discover it.

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News

A Fond Farewell to Mickey Rooney

Stage and screen star Mickey Rooney passed away this weekend at age 93. Variety put together a superb obituary for the actor that details his life in the spotlight. We also wanted to share this video of Rooney playing Puck in A Midsummer Night's Dream as well as this quote from the man himself:“You've got to recognize, there will never be another you. It has nothing to do with ego; it happens to be the truth. There will never...

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ICYMI

In Case You Missed It

• Words are powerful, but when you use the wrong words to describe your business you might as well be speaking nonsense. Goldstar CEO Jim McCarthy explains why words like "guest" aren't the right way to go in live entertainment.• The Royal Opera aims to grab a younger audience by slashing prices and performing a risqué show for opening night. And that's only the beginning …• Earlier this week, we chatted with artistic director Jack Reuler from Mixed Blood...

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Marketing

The Lion King Goes Viral

Who doesn't love a little free publicity? That's exactly what The Lion King production in Australia got when the video below went viral.To celebrate the launch of the show in Brisbane, cast members sang "The Circle of Life" on the airplane back to Sydney. You can feel the energy and even if it was preplanned, the video doesn't feel that way. It's fun to watch and easy to see why everyone's sharing it.

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News

Don’t Play That Funky Muzak

You hear it everywhere -- the grocery store, subway stations, the doctor's office -- smooth jazz or classical music, derisively referred to as "muzak." You probably just tune it out most of the time, but apparently there's a very real reason it's playing, at least in certain places.Some experts believe playing classical music not only creates a soothing ambiance, but also drives away vagrants and vandals. A recent story on WQXR shed some light on the practice, and writes...

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Marketing

How to Avoid Big Mistakes With Ticket Sales Marketing

Lately, we’ve been talking a lot about ticket sales marketing and the importance of knowing when to kill a program that's just not working. To help you evaluate whether a marketing program is successful -- or if it needs cancelling -- we've put together four posts that'll walk you through the process. Take a look:• First, a reality check: If a marketing campaign is working, then you should be able to see the results pretty clearly.• But, how do...

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Customer Service

When Bad Reviews Turn Into a Win

No one ever wants bad reviews, but in the live entertainment industry there's always the possibility that an audience won't respond to your show the way you would like. And then, what do you do? Ignore the comments, or use them to build a better event?A great example of doing the latter is haunted house/immersive experience The Purge: Fear the Night from Blumhouse Productions, makers of horror films Paranormal Activity and Insidious. The initial idea was a free-roaming house...

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Bright Ideas

Are Musicals a Gateway Drug for Opera?

David Belcher at The New York Times recently reported on the trend of opera houses performing American musicals in addition to traditional opera.Not only is it a way to add additional options to a company's repertoire, but it could be the "gateway drug" that brings in a new audience and gets them hooked on opera.It seems fair to say that an opera company will put a unique spin on Oklahoma! or The Sound of Music and that could be...

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Bright Ideas

The Secret to Children’s Theater That Sells

Now that you're convinced you need to "get 'em while they're young," the trick is figuring out just how you're going to get them. Disney and Dreamworks have done a remarkable job creating movies that appeal to both youngsters and adults, but how does that translate to live entertainment?Utah's Deseret News looked into just that in a three-part series on children's theater. They asked a few local experts what's worked for them and came away with some great advice...

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