Contributors

Experience

Actors Share Their Tales of Outdoor Theater

Between rowdy audience members and broken mics, stage actors have plenty of things to worry about whenever they perform. Add in rain, wind and drunken passersby and you've got the makings for a disaster -- or a particularly memorable night of theater.Alexis Solosky at The New York Times recently interviewed several actors and crew from the Delacorte Theater and other outdoor venues about their experiences. You can read the full article here but we put a few of our...

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Bright Ideas

Do You “Like” Us?

In between scrolling through photos of your friend's new baby and your cousin's Nike+ running updates (another five miles, good for her ...), why not get the latest live entertainment marketing news and advice?On our SellingOut Facebook page, we're posting our latest stories and offering giveaways and industry tips that'll keep you in the loop. So if you haven't yet, head on over and give us a "like." And for some extra good karma, share the page with your industry friends...

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Marketing

Engaging Millennials With Gamification: Gabe Zichermann at TEDxBroadway

Anyone looking to reach a younger crowd (which, frankly, should be just about everyone) should check out this video from the most recent TEDxBroadway. Gabe Zichermann explains what makes millennials tick and how to create live entertainment that appeals to this tricky generation.

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Promo of the Week

Promo of the Week: Into the Woods Teaser Images

Fans of the Tony-winning musical have another reason to be excited: Walt Disney Pictures released teaser photos of the film adaption. These vivid images of Meryl Streep, Chris Pine and Anna Kendrick will surely get people talking about the movie, but do you think they might cause some increased interest in the play as well? Check out RopeofSilicon.com for the full lineup and a trailer, or take a look at a few of our favorites below.Photos Courtesy of Walt...

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Marketing

Social Media Dos and Don’ts You Need to Know

As you know, there's more to Facebook than announcing your next show or liking a picture of your niece. Social media can be a powerful -- but complicated -- marketing tool. For a little help, check out the infographic below from Hubspot.com.

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ICYMI

In Case You Missed It

Each week we gather up articles that are worth a second read. And now, in case you missed them ...The Shubert Organization, which owns 17 of the 40 Broadway theaters in New York, is acquiring the New World Stages complex reports Brian Sloan at The New York Times. Read the full story to see what this means for the New York theater community and the future of Broadway plays. Watch Craig Dykers explain his vision for the future of Times...

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Advertising

Are Free Samples the Secret to Selling Out?

It's a familiar scenario: You're in the food court when someone offers you a sample. Sometimes that sample is good enough to make you rethink your usual order and try what the new place has to offer. It works with lunch, why not with theater?That's the idea Ken Davenport has over on his blog, The Producer's Prospective. He suggests getting your show out into the world via local news, street corners, cabaret nights, whatever it takes. And while your...

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Promo of the Week

Promo of the Week: Collingwood Elvis Festival

The King is alive and well, at least according to these inventive ads from Canadian agency Zulu Alpha Kilo. To promote an upcoming Elvis festival, they kept things simple and striking with "Elvis has left the building" exit signs, blue suede shoes strategically set up in stores and more eye-catching spots. Get the full details over at psfk.com and see a few of our favorite ads below.   

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Fans

Are Critics too Tough on New Musicals?

These days the overwhelming majority of musicals being staged are revivals or based on something (books, movies, etc.). It's not hard to understand why -- putting on a new musical is a huge undertaking and carries enormous risk. Until you perform it, you really don't know how audiences will react, which isn't the case with Phantom or Oklahoma.This risk made Lyn Gardner over at The Guardian ask whether theater reviewers should take it easy on new musicals, therefore giving...

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Technology

Have You Googled Yourself Lately?

Googling yourself isn't just for vain teenagers, it's an important way to make sure your business is being properly represented online. Case in point: Los Angeles' Museum of Contemporary Art, which is dealing with incorrect Google results and the angry customers who read the false information.The Los Angeles Times reported on the issue and found the automatically generated Google results were giving incorrect hours for the museum (stating it's open seven days a week when it's not for starters),...

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