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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.Got a comment or question?...

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Promo of the Week

Promo of the Week: Chevy’s #TechnologyAndStuff

Public speaking isn't easy, and presenting a speech at the World Series in front of millions of people is certainly daunting. So it's not a huge surprise that the Chevy spokesperson presenting Madison Bumgarner with a truck fumbled a bit and came out with the not-so-clever line about their trucks having "technology and stuff."The line, and subsequent hashtag, quickly exploded on social media. But what could have been an embarrassing couple of days for Chevy turned into a marketing...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Brilliant

Best Musicals By the Numbers (Infographic)

Ken Davenport shared a fascinating inforgraphic on his site highlighting all sorts of interesting aspects of the Best Musical-winning productions. Check out a snippet of the infographic below, and head over to The Producer's Perspective for the full run-down.

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News

Will You Be at the Arts Reach Conference? Come Hear Jim’s Keynote Speech!

Are you planning on attending the National Arts Marketing, Development and Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles today? If so, make sure you catch Goldstar CEO Jim McCarthy's keynote speech: "The Great Jump Ball: The Decade Where Everything Is at Stake."Jim will be talking about the changing demographics and technology that have led to this new cultural phase. Find out what you need to know to "Win in the New World."For more details, check out...

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Pricing

5 Questions That’ll Help You Set Your Prices

Pricing. It's always challenging and a difficult balance that nearly every industry struggles with. We've talked about how the history of live entertainment pricing will affect the future and whether or not your pricing should leave money on the table. Now, Dorie Clark from Entrepreneur has outlined five questions that'll help you set a price that works for you and your audience. You can read her full explanation here, but to get you started we've listed the five questions...

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Fans

Kids Show Adds Celebrities — Will it Make Adults Want to Watch too?

When Sprout (NBC's answer to Disney Junior and Nick Jr.) moved their morning show Sunny Side Up Show to New York from Philadelphia, there was a nice bonus for the show: access to celebrities dropping by the 30 Rock studio.Brian Steinberg wrote about the show's new guest stars over at Variety and pointed out that the show is "all about the co-viewing."The concept of creating a show for kids and parents to watch isn't a new one, but it's definitely one...

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Technology

Everything You Need for a Killer Facebook Page

Have you been procrastinating on creating your company's Facebook page? Or could it use an update? If so, you need this guide from Kevan Lee at Entrepreneur.Lee outlined the step-by-step process to create an amazing Facebook page. You can head over to entrepreneur.com for the full guide, but below are a few tips we thought really stood out:1. Choosing the type of business you are makes a big difference. If you pick local business or place, your physical address...

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Bright Ideas

Stay Positive: Your Show’s Success Might Just Depend on it

Got a "Negative Nellie" in your midst? You might want to tell him or her to zip it. 99U reported that pessimism is one of the biggest creativity killers around.Negative comments and an overall pessimistic vibe can make people reluctant to share ideas and think creative. It can also mess with your ability to recognize a good idea when you see or hear one.A good way to cut down on the negativity? Replace "but" statements with "and." So instead...

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Customer Service

Easy (and Inexpensive) Ways to Reward Your Employees

Jim has often talked about how important it is to hire and train good people. In turn, they'll give your customers a better experience, which translates to better reviews and repeat business.Another factor of maintaining a fantastic workforce is rewarding those employees who do a standup job. Of course a raise is always nice, but it's often just not in the budget. But recently, INC.com shared 101 ways to reward your employees. Many of them cost $$$, but we've...

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