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Are Critics too Tough on New Musicals?

These days the overwhelming majority of musicals being staged are revivals or based on something (books, movies, etc.). It's not hard to understand why -- putting on a new musical is a huge undertaking and carries enormous risk. Until you perform it, you really don't know how audiences will react, which isn't the case with Phantom or Oklahoma.This risk made Lyn Gardner over at The Guardian ask whether theater reviewers should take it easy on new musicals, therefore giving...

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Technology

Have You Googled Yourself Lately?

Googling yourself isn't just for vain teenagers, it's an important way to make sure your business is being properly represented online. Case in point: Los Angeles' Museum of Contemporary Art, which is dealing with incorrect Google results and the angry customers who read the false information.The Los Angeles Times reported on the issue and found the automatically generated Google results were giving incorrect hours for the museum (stating it's open seven days a week when it's not for starters),...

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Promo of the Week

Promo of the Week: On the Town Takes to the Streets

If you've got a musical about three sailors on shore leave in New York, what better way to promote it than to have those three men hit the real streets of NYC? That's exactly what happened in this promotion for On the Town, which is coming back to Broadway this September. Watch as the guys ride the ferry, eat at Nathan's and see plenty of other iconic NYC sights.(Video credit: Nick Davis Productions - Produced by Nick Davis, Directed...

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Saying Sooth

Saying Sooth: LeBron James Returns to Cleveland

Editor's Note: Consider this a retroactive Saying Sooth, our occasional series where we make predictions on future events based on what's happening now. It's often difficult to predict the future, but it would seem this time we got it right.Back in 2010, Goldstar CEO Jim McCarthy wrote about LeBron James' departure to Miami and how he could have made such a bigger impact on the Cleveland community and his own legacy by staying put. With the recent news...

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ICYMI

In Case You Missed It

Each week we put together a collection of stories we think are worth a read. And now, in case you missed them ...With the success of Orange Is the New Black, prison and prison-themed entertainment is a hot topic. Over on HowlRound.com, Jonathan Mandell discusses a new kind of live entertainment production that aims to show the true prison experience.Gone are the days when fans camped out for days to snag tickets to their favorite band's concert, but Goldstar...

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Promo of the Week

Promo of the Week: Gone Girl Teaser Posters

There's a lot of anticipation around the upcoming Gone Girl movie and so far all the promotion has done an excellent job at conveying the creepy, sleezy nature of the plot and keeping audiences guessing whether Ben Affleck's character Nick really did kill his wife (well, unless you've read the book, then you know the answer).Variety did a roundup of the latest ads. We've put a couple of our favorites below, or you can head over to their site...

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Bright Ideas

Mark Fisher Fitness Share Their Positive Business Plan at TEDxBroadway 2014 (Video)

This dynamic-duo (complete with capes) are the super smart and energetic guys behind Mark Fisher Fitness. Their unique spin on fitness puts fun, magic and ninjas first. Watch their informative video from the 2014 TEDxBroadway series to see if you can’t harness some of that magic at your office. Also, stay tuned because information about the 2015 TEDxBroadway will be coming soon!

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ICYMI

In Case You Missed It

Each week we gather up stories that are worth a read. And now, in case you missed them ...Is your marketing sharing your story? The experts over at KISSmetrics explain why it's a must for brands, even (or especially) live entertainment brands. Sure, it's the name of this blog but is "selling out" what you should really be striving for? Goldstar CEO Jim McCarthy explains why that's not necessarily how you should measure your success.Can the "little guys" learn anything...

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Promo of the Week

Promo of the Week: Monty Python’s Mick Jagger Ad (Video)

In the ultimate instance of the pot calling the kettle black, Mick Jagger wonders why anyone would want to see those "old, wrinkly" Monty Python members perform. Take a look:

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Pricing

Is “Free” a Dirty Word in Theater?

There's a saying that "you get what you pay for," meaning more money equals a better product. But of course, that isn't always the case. For example, you can get Moby Dick delivered to your Kindle for free via Amazon, but a copy of Dollhouse: A Novel by Kim Kardashian will set you back $9.78.Does the adage hold up for live entertainment? Lyn Gardner at The Guardian contends that it doesn't. She's concerned that people are foregoing free theater...

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