Contributors

Technology

Everything You Need for a Killer Facebook Page

Have you been procrastinating on creating your company's Facebook page? Or could it use an update? If so, you need this guide from Kevan Lee at Entrepreneur.Lee outlined the step-by-step process to create an amazing Facebook page. You can head over to entrepreneur.com for the full guide, but below are a few tips we thought really stood out:1. Choosing the type of business you are makes a big difference. If you pick local business or place, your physical address...

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Bright Ideas

Stay Positive: Your Show’s Success Might Just Depend on it

Got a "Negative Nellie" in your midst? You might want to tell him or her to zip it. 99U reported that pessimism is one of the biggest creativity killers around.Negative comments and an overall pessimistic vibe can make people reluctant to share ideas and think creative. It can also mess with your ability to recognize a good idea when you see or hear one.A good way to cut down on the negativity? Replace "but" statements with "and." So instead...

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Customer Service

Easy (and Inexpensive) Ways to Reward Your Employees

Jim has often talked about how important it is to hire and train good people. In turn, they'll give your customers a better experience, which translates to better reviews and repeat business.Another factor of maintaining a fantastic workforce is rewarding those employees who do a standup job. Of course a raise is always nice, but it's often just not in the budget. But recently, INC.com shared 101 ways to reward your employees. Many of them cost $$$, but we've...

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Selling Out With

Selling Out with Gail Jackman

Knowing what to charge for tickets is one of the toughest tasks the live entertainment industry faces. Providing a little insight into the issue is Gail Jackman, President of Reach Research, a full-service market research company specializing in marketing analysis and insights.Jackman has more than 25 years experience researching markets and is an avid supporter of the arts. She’s worked with organizations such as the Business Committee for the Arts, the League of Historic American Theaters, the John F....

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Promo of the Week

Promo of the Week: Harvey Nichols’ “I Spent it on Myself”

The holidays are supposed to be about giving, right? Well, last year Harvey Nichols decided to turn that idea on its head and launched an ad campaign called "Sorry, I Spent it on Myself." It encouraged people to spend their money on splurges for themselves and offered "alternative" gifts (like a sink plug, paperclips or a bag of gravel) for your loved ones.It sounds crazy but it worked -- even their joke wooden toothpicks sold out within hours. Check...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Bright Ideas

2 Things You Can Learn From Burger King’s Success (Seriously)

The fast food industry isn't doing too hot -- McDonald's and others are seeing sales drop, but competitor Burger King is thriving, according to Ashley Lutz's article on Business Insider.What do burgers and fries have to do with live entertainment? A lot, actually. Here's a breakdown of how Burger King is making it work and how you can do the same:1. They think like a start-up. Burger King's CEO is keeping things lean and not overspending. Jim has also...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Customer Service

Are You Making it Easy for Your Customers to Complain?

In Jim's Twitter conversation last week, he said the following: "The math is this: Service done well retains people and strengthens loyalty like nothing else on a dollar for dollar basis." Anyone who's experience great (or awful) customer service would certainly agree. Recently, Seth Godin also shared thoughts on this topic, specifically how important it is to get feedback from your loyal customers: "If you know what's broken, you can fix it for all the customers that follow. It seems obvious, but...

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