Contributors

Pricing

Movie Theaters Step Up Their Game in a Bid to Boost Profits

If you want to charge more for tickets, then naturally you need to offer more to audiences. Jim touched on this subject in an earlier post and said the following: "One of the most powerful things you can do in many cases is to charge more. If you’ve got any kind of audience at all, part of that audience likes you and is willing to pay you more if you have something more that you can offer them. ... The lesson...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.

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Customer Service

Highlights from Jim’s Twitter Chat: Why Customer Service Is the Best Investment You Can Make

On Thursday, September 25, Jim chatted with Shoshana Fanizza of Audience Development Specialists. The pair answered tons of questions and shared plenty of advice on how to use excellent customer service to grow your fan base and increase revenue. You can see the full conversation by searching #auddev on Twitter or check out the highlights below:For more on-going advice, follow Jim on Twitter @goldstarjim.

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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#TBT

#TBT: Four Ways to Win the Mindshare Battle Against Social Media

Happy #TBT. To celebrate, we're sharing an oldie-but-goodie post from Jim. Enjoy!Four Ways to Win the Mindshare Battle Against Social MediaIn the entire decade-and-a-half that I’ve been working in the internet/WWW/interactive biz, some people have speculated that all this crazy new technology is making everyone into hermits and shut-ins. Maybe you believe it, maybe you don't.Here’s what I believe firmly: We’ve never before had the option to do as little to provide ourselves with at least a modicum of...

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Advertising

Hiring an Ad Agency? Read This First

As Jim pointed out earlier this week, you can boost your business with just a small amount of the budget going to better customer service than a large amount going to advertising.But, if you've got enough room to push both, Inc.com has a few tips for hiring an ad agency that'll go the extra mile for you.A few highlights:1. Know what ad agencies do (and don't do). Many clients think ad agencies sell products. They hire an agency, and if...

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Pricing

Current Top Concerts and Shows, As Sorted by Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we've ranked by Revenue Per Seat -- as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Customer Service

What Do the Louvre and Disneyland Have in Common?

The answer: They're both way too crowded. Hrag Vartanian at aljazeera.com reported on museums like the Louvre and the Metropolitan Museum of Art in New York seeing a record number of crowds.On the one hand, it's great that people are going out to see these great works of art in person. The downside is when a museum gets crowded, it's hard to really enjoy the experience.As Jim pointed out awhile back, Disneyland attempted to solve this customer service issue...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big. Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. 

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Bright Ideas

A Song a Day Keeps the Doctor Away — Really

Grab your co-workers and start belting out a tune: According to this Newsweek story, a new trend is showing that singing and performing music with your co-workers is better for your health, creativity and productivity.Of course, many members of the live entertainment community probably already knew that, as performing is quite literally part of your job, but it turns out everyone -- from the office staff to the backstage crew -- can benefit from singing a little tune.If you...

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