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Time to Change Your Facebook Strategy

Facebook has recently made a change to its policies and how it runs its site to stop "Like-Gating."What's "Like-Gating"? Basically, it's when you run a promotion on your Facebook page (a giveaway or special content) that someone can only see or participate in if they've "liked" your page.The goal is to lessen the number of people liking pages they aren't really interested in (and possibly to up advertising on Facebook). For more information and to see if you need to...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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#TBT

#TBT: How Not to Discount in a Panic

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim, part two in our four-part series on how not to discount: Don’t discount at the last minute only. This one’s pretty simple. The second bad way to discount is to wait until the last minute, and then do it in a panic. Why is this a bad idea? First, you’ve narrowed your options considerably. When venues come to us the day or two before a show and say they’d like to...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.Got a comment or question?...

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Promo of the Week

Promo of the Week: Chevy’s #TechnologyAndStuff

Public speaking isn't easy, and presenting a speech at the World Series in front of millions of people is certainly daunting. So it's not a huge surprise that the Chevy spokesperson presenting Madison Bumgarner with a truck fumbled a bit and came out with the not-so-clever line about their trucks having "technology and stuff."The line, and subsequent hashtag, quickly exploded on social media. But what could have been an embarrassing couple of days for Chevy turned into a marketing...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Brilliant

Best Musicals By the Numbers (Infographic)

Ken Davenport shared a fascinating inforgraphic on his site highlighting all sorts of interesting aspects of the Best Musical-winning productions. Check out a snippet of the infographic below, and head over to The Producer's Perspective for the full run-down.

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News

Will You Be at the Arts Reach Conference? Come Hear Jim’s Keynote Speech!

Are you planning on attending the National Arts Marketing, Development and Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles today? If so, make sure you catch Goldstar CEO Jim McCarthy's keynote speech: "The Great Jump Ball: The Decade Where Everything Is at Stake."Jim will be talking about the changing demographics and technology that have led to this new cultural phase. Find out what you need to know to "Win in the New World."For more details, check out...

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Pricing

5 Questions That’ll Help You Set Your Prices

Pricing. It's always challenging and a difficult balance that nearly every industry struggles with. We've talked about how the history of live entertainment pricing will affect the future and whether or not your pricing should leave money on the table. Now, Dorie Clark from Entrepreneur has outlined five questions that'll help you set a price that works for you and your audience. You can read her full explanation here, but to get you started we've listed the five questions...

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Fans

Kids Show Adds Celebrities — Will it Make Adults Want to Watch too?

When Sprout (NBC's answer to Disney Junior and Nick Jr.) moved their morning show Sunny Side Up Show to New York from Philadelphia, there was a nice bonus for the show: access to celebrities dropping by the 30 Rock studio.Brian Steinberg wrote about the show's new guest stars over at Variety and pointed out that the show is "all about the co-viewing."The concept of creating a show for kids and parents to watch isn't a new one, but it's definitely one...

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