Contributors

Promo of the Week

Promo of the Week: Monty Python’s Mick Jagger Ad (Video)

In the ultimate instance of the pot calling the kettle black, Mick Jagger wonders why anyone would want to see those "old, wrinkly" Monty Python members perform. Take a look:

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Pricing

Is “Free” a Dirty Word in Theater?

There's a saying that "you get what you pay for," meaning more money equals a better product. But of course, that isn't always the case. For example, you can get Moby Dick delivered to your Kindle for free via Amazon, but a copy of Dollhouse: A Novel by Kim Kardashian will set you back $9.78.Does the adage hold up for live entertainment? Lyn Gardner at The Guardian contends that it doesn't. She's concerned that people are foregoing free theater...

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Bright Ideas

What Broadway Can Learn From the World Cup

On his blog, The Producer's Perspective, Ken Davenport shares three things Broadway can learn from the World Cup.• Related:• What the NFL Can Learn From Broadway, or I’m an Indian Too• Broadway Should Encourage Risk Tolerance of Innovative Shows• The Single Best Guarantee of Ongoing Sales Success

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Show image from Ivy Theatre Company's The Feminism of a Soft Merlot, or (How the Donkey Got Punched) at Tada Theatre in New York. (Pretty epic title too, right?)

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Bright Ideas

The Secret to a Better Show Is … Beer?

When you've got a mountain of work to get through, reaching for a cup of coffee seems like a no-brainer. And according to the chart below (from HubSpot) it is a pretty good idea.But what about when you need to come up with an award-winning play idea or a marketing campaign that'll drive ticket sales off the charts? In that case, it looks like you might want to reach for a mug of beer or glass of Pinot Grigio....

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Marketing

Should the Tonys Try to Be the Oscars?

The fact is many Americans have never seen (and may never see) a Broadway play. Which makes the televised production of the Tony Awards a bit tricky. How do you engage with an audience that isn't at all familiar with what you're celebrating?Neil Genzlinger at the New York Times pondered this question after this weekend's Tony Awards. The main tactic was to pretend that plays are movies and highlight songs and story lines (think Rocky and Aladdin) that would...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted by Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them ...TV and Broadway producers Amy Sherman-Palladino and Dan Palladino sat down with Vulture's Denise Martin to give insight into their play Violet and the demise of Bunheads.Even if you're extremely careful with your ticket pricing you may be setting yourself up for failure just by doing the wrong math. Goldstar CEO Jim McCarthy shares why thinking in terms...

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Experience

Goldstar User Review Shows You Shouldn’t Be Afraid to Go Dark

Does a play based on the true story of a man with cannibalistic desires sound like a "fun" night at the theater? For many, no, but that doesn't mean it's not worth performing. Sacred Fools Theater in Los Angeles is performing Taste, about the Rotenburg Cannibal, and it's getting rave reviews. Here's one from Goldstar: "This is a brilliant performance and does precisely what good theater should do. Actors superb, direction superb -- the piece is based on the true...

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