Contributors

Marketing

Marketing Quote of the Week

 

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this.Event image for Diablo Ballet's Great Masters program in Walnut Creek, CA.  

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Experience

Remembering Your First Theater Experience

We've been talking about children's entertainment a lot on SellingOut.com and Lyn Gardner at The Guardian offers further proof of just how important it is. She shared the stories of her early theater-going experiences and how they changed her life, and included the memories of a few others as well. A standout quote: "I recently ran into one of my daughter's primary school friends and she reminded me of the time we went to see the London Bubble's terrific Wonderland:...

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Customer Service

Sometimes it’s the Little Things That Make a Big Difference

Over on Seth Godin's blog he raises an excellent customer service point about wording the signs around your business (you know, the "no credit cards," "bathrooms are for customers only" that practically every establishment has in one form or another).The way you say these simple but essential phrases can make all the difference in both the image of your establishment and brand and how people act when they're there. Take a look at his suggestions for wording that works.

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ICYMI

In Case You Missed It …

A few stories from this week that we found interesting …Goldstar CEO Jim McCarthy shared an important lesson about pricing. Make sure you're not making this mistake.Disney announced new policies for same-day tickets for Aladdin and Newsies. Michael Gioia at Playbill has the full story.Lyn Gardner at The Guardian asks if theater critics need to widen the shows they choose to critique beyond the "obvious."Alexandra Coghlan of New Statesman shares her experience at one of the most intimate opera...

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Bright Ideas

Kids Shows That Get It

Earlier today Goldstar CEO Jim McCarthy talked about creating children's entertainment that appeals to both kids and adults. Noted authors J.R.R. Tolkien, Maurice Sendak and Neil Gaiman are all on board with the idea and we found a few live entertainment shows that are as well.According to Goldstar reviewers, these shows are great examples of entertainment that's just fun -- plain and simple, no matter what your age:From Family Improv Comedy Show in Atlanta:"My family loved our night out...

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Bright Ideas

Hilarious Video Proves Customer Service Can Have a Sense of Humor

This Southwest flight attendant's approach to customer service is certainly entertaining, whether or not you agree with the method you've got to admit she's got people listening.

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News

Inspiring Story of the South Dakota Symphony Orchestra

In 2010, the South Dakota Symphony Orchestra in Sioux Falls was running out of cash and out of time. But recently Jodi Schwan of the Argus Leader shared the miraculous story of how they managed to keep operating and are now almost back to normal. Their methods may not work for everyone but it's always great to see live entertainment and culture triumph.A standout quote from the piece: “The lesson I’ve learned is … don’t avoid making the tough...

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Experience

Monday Pick-Me-Up: If/Then Cast Sings “Seasons of Love”

Having a case of the Mondays? This video of If/Then cast members singing "Seasons of Love" from Rent with charity auction winners will put a smile on your face.

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ICYMI

In Case You Missed It

A few interesting stories we came across this week ...Our CEO Jim McCarthy explains why a packed venue isn't always a sign of success, just like a half-full one isn't a sign of failure.Inc. reporter Ilan Mochari offers a few clues to help figure out when a good idea's gone bad, including finding a "devil's advocate" you can trust.A little good news: The San Diego Opera may be saved after all. Pam Kragen at UT San Diego reports the...

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