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Technology

Think Outside the Industry: The Girl Scouts Go Hi-Tech

Need to update your website or go mobile? Maybe you should ask the Girl Scouts for a little help.The organization recently announced that the scouts will be launching an online cookie selling platform and a mobile app to teach girls to set up their own webpages -- and of course give the rest of us easier access to Thin Mints.What can the live entertainment industry learn from this? Well, first of all, if the Girl Scouts can make the...

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Marketing

62 Marketing Terms You Need to Know — Explained

Ever feel like the people around you are speaking gibberish? With all the marketing and sales terms thrown around the industry, it can be hard to keep up. Lindsay Kolowish at Hubspot.com feels our pain and came up with a glossary of 62 common sales and marketing terms. Check out the full list here and see a few must-knows below: Adoption process Another way of saying "the buying process." The stages a potential buyer goes through, from learning about a new product or service to...

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Pricing

Selling Out Editors’ Picks for 2014: Pricing

Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we've pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we're looking at pricing, that not-so-fun-but-necessary subject that can make or break an organization. See what Jim had to say about pricing in 2014 (click on any title to read more on the topic):Variable Versus Dynamic Pricing "We’re going to spend just...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Marketing

Marketing Predictions for 2015 — Do You Agree? [Infographic]

SocialMediaToday.com recently shared an infographic of predictions for how the marketing world will change next year. Jim has talked before about how difficult it can be to accurately predict the future, but it can still be helpful to get a sneak peek at what may lie ahead: What do you think? Will you be changing your marketing strategies in 2015?Got a comment or question? Join the conversation on Twitter or Facebook.

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Bright Ideas

3 Social Media Marketing Tips From the Pros

The team over at toprankblog.com (a site dedicated to online marketing) recently shared their best social media tips based on marketing case studies. Check out the full article to see all 20 of their tips (many are really great), or see the three we thought especially applied to live entertainment below: "Tip 1: Use social media to encourage your audience to participate in and contribute content in a meaningful way. If the content connects with their own experience in a meaningful way,...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Bright Ideas

Think Outside the Industry: “Life Is Better With Cake”

Who can argue with that statement, am I right? To remind customers of the deliciousness and life-improving qualities of their cakes, British brand Mr. Kipling created the billboard below with 13,360 cakes and 2,000 candied cherries.It's certainly attention-getting, both during the process of creating it and the final billboard. This is a great example of reminding people of what you're selling in a fun way. Is there a way you could spin this idea for your next event?(Via blog.hubspot.com)Read...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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News

Get to Know TEDxBroadway 2015 Speaker … Kirsten Sabia, VP of Marketing for the PGA Tour

Before we once again ask, “What Is the Best Broadway Can Be?” on Monday, February 23, at New World Stages, we’re asking our TEDxBroadway 2015 speakers to tell us a little more about themselves.Kirsten Sabia is Vice President of Marketing Services for the PGA TOUR, where she oversees marketing efforts for the TOUR’s owned and operated tournaments. Significant accomplishments at the TOUR include leading the organization’s charitable campaign, “Drive to a Billion,” in 2005; the rebrand of THE PLAYERS...

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