Contributors

Social Media

Where Are Your Biggest Fans Hiding?

While it would be nice to have a strong presence on every social media platform -- who has the time?!It's just not possible to be everywhere, so naturally you want to be where your potential fans are. And where is that? This infographic from HubSpot offers some insight:Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of March 31)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Technology

Goldstar’s Wendi Lebow Speaks at NAMT Conference Today

Are you attending the NAMT (National Alliance for Musical Theatre) conference in Los Angeles today? If so, make sure you check out Goldstar's VP of Venue Relations Wendi Lebow's talk, "How I Learned to Stop Worrying and LOVE Mobile."Wendi will be talking about Goldstar's transition into a mobile-first company (and why it's so important) as well as sharing tips on how others can make the transition into mobile. As regular readers of this blog know, more and more people...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Highlights from TEDxBroadway 2017 (See What You Missed!)

Were you at TEDxBroadway yesterday? The new format (fewer speeches, more conversation) led to some amazing insights and participation from the audience. If you didn't have the privilege of being there, you can see some of the highlights from Twitter below:Got a comment or question? Join the conversation...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

16 Brilliant Marketing Email Ideas Worth Stealing

Ever wonder what your competitors are putting in their emails? Sure, you could subscribe to all of them, but that can lead to inbox overload.Instead, check out this infographic from HubSpot. They outlined some of the best email marketing trends happening right now -- perfect for you to steal borrow for your own campaigns.Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

Which Concert or Show Had the Best Revenue Per Seat? (Week of March 17)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Marketing

6 Ingredients Your Marketing Videos Are Missing

You know a great video when you watch one, but do you necessarily know why it's so great? Entrepreneur and Explanify recently broke down the ingredients to a marketing video people will love, share and buy from:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

The Best Self-Promotion Money Can’t Buy

Self-promotion is tough -- it's easy to come across as too pushy or "sales-y," but promotion is also essential for selling tickets (after all, if no one knows about your show, how can they go?).One easy way to gain some positive self-promotion? According to The Story of Telling blog, it's this: Make sure your audience leaves feeling good. "The feeling we leave our clients and customers with (about themselves and not us) as they walk out the door is the...

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