Contributors

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

TEDxBroadway 2017: Jon Albert and the Power of “Hurry Up and Live!”

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Jon Albert, founder of the Jack & Jill Late Stage Cancer Foundation. When a parent is diagnosed with late-stage cancer, who are the first people they think of? Their...

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News

TEDxBroadway 2017: Kanya Balakrishna Asks “What’s Your Dream?”

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Kanya Balakrishna, the co-founder and president of The Future Project, a national initiative to revolutionize education by transforming schools into places where every young person can discover their...

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News

TEDxBroadway 2017: Talking About Feedback From a Jerk Co-Worker With Rachelle Pereira

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Rachelle Pereira, the Co-Founder of EQUALibrium Group, a leadership and communication consulting firm dedicated to nurturing and building Powerful Modern Leaders.In her 15 years as an executive coach,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 25

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

TEDxBroadway 2017: Gardiner Comfort on Owning His Disorder

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Gardiner Comfort talk about owning his disorder. Comfort is an actor, writer and teacher who was born and raised in New York City. He was diagnosed with Tourette...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of June 23)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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News

TEDxBroadway 2017: Making Art Together With Gus Rogerson

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we're watching Gus Rogerson's talk. See how the art that children make is just as good as what adults make. Sure, it's very different, but it has equal merit....

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News

TEDxBroadway 2017: A SpongeBobian Approach to Art and Life With Tina Landau

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we're watching Tina Landau's talk. In it, discover unlikely hero SpongeBob, the clever sea dweller who knows that a box is not just one thing, but many things, all...

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Marketing

These Colors in Your Logo Could Help Sell More Tickets

It's no secret that different colors can convey different emotions. Blues can be calming, reds can be energizing -- but did you know certain colors also signal to your fans that you're fun?MarketingProfs.com recently shared an infographic that outlines ways your branding can help sell more tickets. One way: using the colors orange, purple and yellow, which convey a fun attitude to fans. You can see the other tips here:Got a comment or question? Join the conversation on Twitter or Facebook.#mc_embed_signup{background:#fff; clear:left;...

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