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In the News: Goldstar’s New Marketing Tool, Boost

What's the biggest challenge for the live events industry? Awareness.As Jim said in Brad Weissberg's story in Venues Today, "Marketing is more fragmented than ever, making it harder and harder to get the word out. People can't buy tickets to something they don't know is happening."To help create more awareness, Goldstar recently launched Boost, which puts events into a more prominent place in Goldstar emails and places it in additional email sends (beyond the normal, organic reach).With Boost, you: •Decide...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

8 Marketing Blunders You’ll Be Glad Your Venue Didn’t Make

Normally, we'd encourage you to get inspired by great marketing campaigns (like these), but sometimes it's fun to look at ideas that didn't work (and be glad you weren't the one who came up with them).Recently, HubSpot's Amanda Sibley put together a list of the 8 huge marketing mistakes. You can read the full list here, and check out our pick for the most cringe-worthy below: "1) Guerilla Marketing Without Due DiligenceIn 2007, Cartoon Network launched a guerrilla marketing campaign...

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Social Media

2018’s Social Media Trends: What Your Venue Needs to Know

Full disclosure: We can't predict the future. But, we can take a pretty good guess at what's coming our way in social media in 2018, thanks to this infographic from MarketingProfs. Take a look and see if your venue is ready for some big social wins next year:Read More:Your Toolbox for Creating Great Arts Social Media Content Social Media Mistakes Your Theater Is Making Your Fans Wish You'd Act Like This on Social Media#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /*...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Dec. 1)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Warren Buffett Says You May Need to Rethink Your Arts Marketing

Over on Inc.com, writer Ari Zoldan recently shared a piece of wisdom from Warren Buffett. While it certainly applies to all marketers, his example is particularly (and literally) relevant to those of us in the arts.His advice: "You can hold a rock concert and that's OK. You can hold a ballet and that's OK. But don't hold a rock concert and advertise it as a ballet." It's a good reminder that your marketing sets expectations for your event. Are you setting...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week Ending Nov. 3)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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