Contributors

Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Advertising

Are You Using All of Your Audience’s Senses?

In a clever new ad, insurance company Liberty Mutual modeled their print ad like a classic perfume ad, with a peel-back fragrance strip loaded with "new car smell." As AdWeek's Gabriel Beltrone reports: “'To engage with a consumer during this specific moment where they’re making a decision about their insurance would be very challenging, even if we put a large media spend behind it,' says a statement from the agency about the campaign strategy. 'So we used a print ad that...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending May 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

National Disability Theatre Launches New Partnership

“Right now we’re at a time in our country where we really need hope, and we really need incredible artistry that can be used as evidence that our differences are our strengths,” says co-executive director of National Disability Theatre Mickey Rowe, who is autistic, in a statement to American Theatre. We couldn't agree more, which is why we're excited to learn that National Disability Theatre is launching a commissioning partnership with La Jolla Playhouse and Goodman Theatre for two new...

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Marketing

Is Your Schedule Announcement Bringing in New Fans?

When you announce a schedule, whether that's for a season of shows or a season of games, your die-hard fans will be on the lookout for it. They already know they're interested and just want to see the lineup and dates (and buy tickets of course). But what about everyone else? People who might be interested, might buy tickets, but aren't seeking out your schedule on their own? If you're the Carolina Panthers, you draw them in with a clever and...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending April 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

News & Noteworthy (Week of August 10)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Did You Catch Jim on the Bob Lefsetz Podcast? Music industry legend Bob Lefsetz took a deep dive with Goldstar CEO Jim McCarthy into his career, the founding of Goldstar and more. You can listen to the full interview here. The Oscars Try...

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News

Are You Getting the Most From Your Goldstar Partnership?

Want to know how to make selling tickets with us even easier and more effective? Have you noticed some new features in the Goldstar Audience Marketing Platform, but aren’t sure how to use them? Do you have a question about Goldstar's Boost, promotions or anything else? The Goldstar team wants to help! We’re hosting a live demo and Q&A session Tuesday, August 14, at 10:00am PST. You'll learn: How to submit an event in the Audience Marketing Platform How to use...

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