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Marketing

Want Your Event to Be Unforgettable? Do This

Do you want your audience to talk about your event long after it's over? To tell their friends and family how amazing it was? And most important, to return to your events again and again?Of course, who doesn't?! But the path to creating an event that obtains "unforgettable" status isn't always clear. It's not necessarily about shock value, over-the-top performances or a big budget (thankfully), but often has to do with this advice from The Story of Telling: "Great branding:1....

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of Sept. 8)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 4

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Email Ideas for Your Venue to “Borrow”

Are you trying to get creative with your email marketing? Instead of racking your brain for out-there ideas, why not take a look in your inbox? MarketingProfs just shared 15 real-life examples of email marketing worth a try.You can see the full list here and find the tips best suited to live entertainment organizations below:"3. Include a benefit (and pique curiosity) to make your subject line interestingThe subject line is the first and the most important thing that encourages...

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News

Houston Theaters That Need Your Help

As you surely already know, Tropical Storm Harvey has done serious damage to the city of Houston, including to many of the live entertainment venues downtown. American Theatre recently reported on the damage and shared photos and videos of the flooding.If you're wondering what you can do to help the theater community in Houston, the article also includes a list of organizations seeking donations to help repair the damage and get back to performing.You can find the list here,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of Aug. 25)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

Live Entertainment’s Ahead of the Curve in the Meaning Economy

Blogger and branding expert Bernadette Jiwa shared an interesting idea over on her blog, The Story of Telling: "In the 1950s and 60s when my parents were entering the workforce they created value by working with their hands in an Industrial Economy. Workers manufactured and moved things that would be consumed. In the era of the Information Economy, we began using our heads to produce value. We learned to use computers to design, code and connect. Today we’re seeing a...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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