Join us Wednesday, July 8 at 3pm Eastern / 12pm Pacific for our next expert chat. Goldstar CEO Jim McCarthy will be talking with Meghan Pressman, Managing Director and CEO of Center Theatre Group in Los Angeles, and Summer Bohnenkamp, the VP of Marketing and Programming of the David A. Straz Center in Tampa, FL. They’ll discuss different strategies for reopening venues and creating online events. Of course, Jim will also review the latest Return Readiness Score, as determined from...

Read More

You’re invited to a 30-minute deep dive with virologist Vincent Racaniello, Pasadena Playhouse’s Danny Feldman and Goldstar CEO Jim McCarthy on Wednesday, April 29 at 3:00pm Eastern/12:00pm Pacific.  Vincent is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also writes a Virology Blog and hosts several podcasts about virology. Danny joined Pasadena Playhouse in 2016. Overseeing both the artistic and business...

Read More

Nobody likes a bad review, but when you're putting art into the world, selling a product -- or really, doing anything -- it's probably going to happen eventually. But what happens next? Do you need to suck it up and move on, or can you do something about it? Miriam Ellis at Moz looked into the issue and found a few options you may have when it comes to turning those negative reviews into something positive. You can read the full piece...

Read More

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Over the years, we’ve been overwhelmed by how many people approach us to ask what they can do to help TEDxBroadway. Really, there’s no people like show people -- they are awesome. TEDxBroadway is a passion project. We’re a tiny team with big ideas. And it’s thrilling when so many share the vision. Of course, there’s no business like show business, which means we rely heavily on volunteers, our audience and sponsors who are extremely dedicated to making Broadway the BEST it can be to make this event happen. So for those of you who’ve asked, we’ve created a Corporate Friend Sponsorship. As such, your...

Read More

As Jim has mentioned before, awareness is the biggest hurdle live events face. (After all, if people don't know about your event, how can they buy tickets?) It can be hard to stand out, especially on the internet, but having an eye catching image and design can help. To that end, check out these tips from WordStream. Their in-house designer shared 7 tips to help your designs. You can see the full list here, and check out our 3 favorite...

Read More

If you're not glued to your phones like we are, you may have missed some of these funny and insightful tweets in the live entertainment marketing world. Not to worry, we've gathered them here so you're still in the loop: Do you agree? 2. Whoops ... 3. True for any business ... 4. Good advice for work and life ... 5. Great reminder from Laura ... 6. Are you taking care of your fans too? Read More: 2019 Social Media Trends Business & Marketing Leaders...

Read More

Goldstar event organizers know that Boost gives their events an extra edge, by including them in additional emails to live event fans and building their reach and awareness. But if you haven't tried Boost yet, or aren't marketing your events on Goldstar (seriously, what are you waiting for?), you might be wondering what it's all about. Take a look at how Boost is helping other events reach new audiences ... On average, Boost campaigns help events see a 44% increase...

Read More

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More