Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Do you know who's engaging with your social media? If you're trying to reach certain demographics, or have a post go viral, it can help to know more about the people on all these various social platforms and what they're doing when they visit them.To help, MarketingProfs shared the below infographic, which breaks down the whos, whats and wheres of social media sharing:Read More:Are You Getting the Most From Your Goldstar Partnership? Listen to Jim on the Bob...

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A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Did You Catch Jim on the Bob Lefsetz Podcast? Music industry legend Bob Lefsetz took a deep dive with Goldstar CEO Jim McCarthy into his career, the founding of Goldstar and more. You can listen to the full interview here.The Oscars Try...

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Want to know how to make selling tickets with us even easier and more effective? Have you noticed some new features in the Goldstar Audience Marketing Platform, but aren’t sure how to use them? Do you have a question about Goldstar's Boost, promotions or anything else?The Goldstar team wants to help!We’re hosting a live demo and Q&A session Tuesday, August 14, at 10:00am PST. You'll learn:How to submit an event in the Audience Marketing Platform How to use...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Fun fact: The first-ever banner ad in 1994 had a 44% click-through rate. Can you imagine getting results like that today?!A lot has changed since the '90s when it comes to online ads, but thankfully Clifford Chi at HubSpot has put together a comprehensive guide to advertising in 2018. You can read it in full here (there's a ton of great info.) and check out our favorite tips below:"Google AdWords wants to incentivize the best advertisers to advertise...

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A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!AI Is Changing the Way You Sell: Choosing a movie on Netflix, ordering towels on Amazon, even buying tickets on Goldstar are all influenced by AI. As Victor Antonio for Harvard Business Review explains, "If you ever had a thought about a...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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AKA, minor league baseball teams. The marketing teams for these organizations don't have big name players (or big league budgets), so they rely on creativity to bring in the crowds.As 99u's Patrick Cain explains, "Its kooky marketing ways are branding 'fun' in ways that any company–selling anything, even something as objectionably boring as minor league baseball–can use."Cain outlines several lessons any marketer can learn in his article. We've highlighted a few favorites below:"Lesson 2: Make that experience one of a kind Some people get...

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