Contributors

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending April 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Jim Shares Insights at Leadership Pasadena

Visitors to this blog are fortunate to read Jim's insights on leadership, business and purpose regularly, but a lucky few people also got to hear him in person at Leadership Pasadena's educational session on start-ups and entrepreneurs.Pasadena Business Now reports on last week's event: "Jim McCarthy, CEO of Goldstar, discussed his personal philosophy of business and leadership. His stories of humanity and giving brought tears to many eyes and motivated all to do more for more. It was clear to all why...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending April 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of April 14)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending April 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

How Gen Z Will Change the Way You Sell Tickets

We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z.What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests: They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones."They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending April 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Where Are Your Biggest Fans Hiding?

While it would be nice to have a strong presence on every social media platform -- who has the time?!It's just not possible to be everywhere, so naturally you want to be where your potential fans are. And where is that? This infographic from HubSpot offers some insight:Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of March 31)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Technology

Goldstar’s Wendi Lebow Speaks at NAMT Conference Today

Are you attending the NAMT (National Alliance for Musical Theatre) conference in Los Angeles today? If so, make sure you check out Goldstar's VP of Venue Relations Wendi Lebow's talk, "How I Learned to Stop Worrying and LOVE Mobile."Wendi will be talking about Goldstar's transition into a mobile-first company (and why it's so important) as well as sharing tips on how others can make the transition into mobile. As regular readers of this blog know, more and more people...

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