Nobody likes a bad review, but when you're putting art into the world, selling a product -- or really, doing anything -- it's probably going to happen eventually. But what happens next? Do you need to suck it up and move on, or can you do something about it? Miriam Ellis at Moz looked into the issue and found a few options you may have when it comes to turning those negative reviews into something positive. You can read the full piece...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Over the years, we’ve been overwhelmed by how many people approach us to ask what they can do to help TEDxBroadway. Really, there’s no people like show people -- they are awesome. TEDxBroadway is a passion project. We’re a tiny team with big ideas. And it’s thrilling when so many share the vision. Of course, there’s no business like show business, which means we rely heavily on volunteers, our audience and sponsors who are extremely dedicated to making Broadway the BEST it can be to make this event happen. So for those of you who’ve asked, we’ve created a Corporate Friend Sponsorship. As such, your...

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As Jim has mentioned before, awareness is the biggest hurdle live events face. (After all, if people don't know about your event, how can they buy tickets?) It can be hard to stand out, especially on the internet, but having an eye catching image and design can help. To that end, check out these tips from WordStream. Their in-house designer shared 7 tips to help your designs. You can see the full list here, and check out our 3 favorite...

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If you're not glued to your phones like we are, you may have missed some of these funny and insightful tweets in the live entertainment marketing world. Not to worry, we've gathered them here so you're still in the loop: Do you agree? 2. Whoops ... 3. True for any business ... 4. Good advice for work and life ... 5. Great reminder from Laura ... 6. Are you taking care of your fans too? Read More: 2019 Social Media Trends Business & Marketing Leaders...

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Goldstar event organizers know that Boost gives their events an extra edge, by including them in additional emails to live event fans and building their reach and awareness. But if you haven't tried Boost yet, or aren't marketing your events on Goldstar (seriously, what are you waiting for?), you might be wondering what it's all about. Take a look at how Boost is helping other events reach new audiences ... On average, Boost campaigns help events see a 44% increase...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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In a clever new ad, insurance company Liberty Mutual modeled their print ad like a classic perfume ad, with a peel-back fragrance strip loaded with "new car smell." As AdWeek's Gabriel Beltrone reports: “'To engage with a consumer during this specific moment where they’re making a decision about their insurance would be very challenging, even if we put a large media spend behind it,' says a statement from the agency about the campaign strategy. 'So we used a print ad that...

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