Blogger and branding expert Bernadette Jiwa shared an interesting idea over on her blog, The Story of Telling: "In the 1950s and 60s when my parents were entering the workforce they created value by working with their hands in an Industrial Economy. Workers manufactured and moved things that would be consumed. In the era of the Information Economy, we began using our heads to produce value. We learned to use computers to design, code and connect. Today we’re seeing a...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Editor's Note: Happy #TBT! It’s our one-year anniversary of this announcement. And we are excited to share with you the details of the upcoming Tessitura Learning & Community Conference at the Manchester Grand Hyatt San Diego. Make sure you check out our session on August 13 at 1:30pm:Panelists include:Laura Burgos, Director of Audience Research & Analytics at Lyric Opera of Chicago Alexandra Llamas, Associate Director of Marketing at San Francisco Symphony Andrew Moreau, Operations Manager/Systems Administrator at Boston Lyric...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Do you ever wonder why people come to your venue -- or perhaps more importantly, why they don't return to your venue?Goldstar did some digging, surveying hundreds of Goldstar members on the topic to find out why they love venues, why they hate them, and what factors matter most when it comes to attending a show at a particular venue.One surprising stat: 25% of members surveyed said that even if the production quality is high, there are other factors...

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Do you include videos in your social media marketing? From snippets of a performance to behind-the-scenes shenanigans, videos can be a fantastic way to engage with your audience. Proof? Check out this video of YesBroadway's Sam hanging out with the Avenue Q cast:Of course, if you're going to go to the effort of creating videos, it's kind of important that people, you know, watch them. That's where this infographic from HubSpot comes in. They've broken down the optimal video...

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So, technically Disney would fall into the live entertainment realm (and so this isn't quite a "Think Outside the Industry"), but its new hotel is still worth talking about, given the way it's merging hospitality with immersive entertainment.Disney is no stranger to themed resorts and already pays meticulous attention to detail to create immersive experiences, but its new Star Wars hotel is on a whole other level.As PSFK reports, "Each guest will be given their very own storyline to...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

Read More