Contributors

Innovation

Are your patrons looking for a scream?

In the live event industry, we talk a lot about how therapeutic the arts can be. Take music, dance, theater, almost any genre you can imagine, and you’ll find scientific studies showing the benefit it can have to our mental, emotional and physical health.But here’s a live event genre you may not have imagined: screaming. Yes, screaming. On purpose. At no one. And it’s good for you.In cities around the world, people are ducking into soundproof rooms or pressing...

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Marketing

Are You Avoiding These 3 Online Ad Pitfalls?

Photo credit: Dai KE via Unsplash

As web users, not many of us would call ourselves fans of online advertising. But as professionals with a product to sell, we know online ads can sometimes be a useful tool. In yesterday’s Marketing Bootcamp on Entrepreneur, Andrew Chapin offers three great tips for making online ads that aren’t a turnoff.Respect the consumer. “…viewers' time is precious and must be respected,” says Chapin. Don’t place your ad in way that disrupts their experience. “Our own ad format...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Innovation

House Party + Live Orchestra = New Classical Music Fans

A string quartet performs for a small audience at a Groupmuse concert. Photo Credit: Wired.

When it comes to attracting new audiences -- especially those elusive millennials -- a company called Groupmuse has taken a delightfully unexpected approach. They’re basically “Uber, but for millennials who want orchestras in their living rooms,” says Wired magazine.Here’s how it works: Through the Groupmuse website, people can volunteer to host a live classical concert at their house (for free) and Groupmuse will match them up with classical musicians and a roster of guests, who’ll pay about $10 each...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Oct. 17

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Marketing

Millennials Vs. Baby Boomers: What Do They Want? [Infographic]

We’re all looking to attract millennial audiences, and to do that we have to know how the millennial mind works. Nielsen Global Survey is on the task. They polled more than 30,000 online consumers in more than 60 countries over the last few years, gathering info on how they shop, where they eat and what matters to them.Their results reinforce and expand on what we’ve been hearing for years about millennials: They’re fully immersed in both online and offline...

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Technology

Can A Better Website Boost Attendance? Ask Milwaukee Symphony Orchestra

Don't underestimate the value of your website -- especially when it comes to optimizing it for mobile. Just ask the Milwaukee Symphony Orchestra, whose 2015-16 season broke box office records, in large part due to a new website with improved ticketing and a friendlier mobile experience.According to BizTimes, the Milwaukee Symphony Orchestra saw increases of 24 percent in web revenue and 38 percent in online ticket sales following the launch of its revamped site in January. Overall, they boosted...

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News

Interview With SPACE on Ryder Farm’s Emily Simoness, Part II

As anyone who’s read Selling Out before knows, we here at Goldstar love live entertainment. That’s why we’re in this business. It’s our goal to spread our love of live entertainment to others by making it easy for them to go out often and have as many magical moments as possible. So it totally made sense for us to jump on board when given the chance to sponsor a fabulous live event that’ll help raise funds for a nonprofit...

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News

Goldstar Sponsors SPACE on Ryder Farm’s Gala: Farm in the City

As anyone who’s read Selling Out before knows, we here at Goldstar love live entertainment. That’s why we’re in this business. It’s our goal to spread our love of live entertainment to others by making it easy for them to go out often and have as many magical moments as possible. So it totally made sense for us to jump on board when given the chance to sponsor a fabulous live event that’ll help raise funds for a nonprofit...

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Innovation

Reimagining the Seating Chart

You’ve probably had this experience: You’re about to buy tickets to a show, and you’re debating between, say, front balcony and rear orchestra. The rear orchestra costs more, but it’s worth it if the view is better. Only … will the view be better? How well can you see the stage from the rear orchestra at this particular venue? Would you have a better view from the front balcony, since you’d be raised above the crowd?If you haven’t had...

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