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News

Not to Toot Our Own Horn, But …

At the Ticketing Business Awards, held April 9 in Manchester, England, Goldstar’s Matchmaker took top honors in the Insights and Analytics category. The Award recognizes the best integration or application of data analysis and insights to an entertainment ticketing challenge.What’s Matchmaker? Matchmaker is a technology that powers the event recommendations that show up in emails to our members. Matchmaker prioritizes the events each member is most likely to be interested in (based on their personal activity), making it easier for them to discover...

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News

The Show Love Podcast: Ragtime

Goldstar’s Jim McCarthy and singer-actor Becky Baeling talk with the people behind the shows we love. From theater to concerts to comedy and more, it’s conversations with the people who make shows happen. On this episode, Jim and Becky chat with stars Clifton Duncan (Coalhouse Walker, Jr.) and Shannon Warne (Mother) and music director Darryl Archibald of Ragtime -- currently running at the Pasadena Playhouse.You can listen on your favorite platform, and make sure you subscribe!Links: Soundcloud iTunes TuneIn...

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Bright Ideas

Your TEDxBroadway Talk

Raise your hand if you’ve ever thought about what talk YOU would give at TEDxBroadway. Now, take that hand and click here to tell us about it! Seriously.Last year, three of the 15 speakers we featured on our stage answered the call for our New Voices program. One of them was Julie Stroud. Her talk, "The Transformative Power of 'Dear Evan Hansen'" was both intensely personal and honest. It was something our team would never have been able to come up with by ourselves. Advice from Julie about submitting your...

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Marketing

Is Your Advertising Working for You?

"Many a small thing has been made large by the right kind of advertising." --Mark TwainWe love these wise words from Mr. Twain.Of course, the tricky thing is knowing what that right kind of advertising is for your events. While the answer can vary, we’ve created a little cheat sheet to help guide your search, focusing on three popular channels: Goldstar's Boost marketing tool, Facebook ads and ads in your local media (newspaper, radio, etc.).Have you given Boost a...

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Innovation

Do You Know Where You Were … 8 Years Ago Today?

Do you know where you were … 8 years ago today? We do. We were at the first-ever TEDxBroadway conference, held Monday, January 23, 2012. That first year we asked, “What’s the Best Broadway Can Be in 20 Years?” It was a big question. And, to us, a very important question -- one that was framed to deliver only positive answers. A question we got a lot when we announced this TED-like event was … “What’s a TED?” In case you didn’t know,...

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Marketing

Are You on Pace for a Record Season?

You've probably already heard about Goldstar's Boost (from us!). It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow. Throughout the year, we'll be sharing news and updates.We’re only halfway through January, and for many of Goldstar's Organizers, it’s already shaping up to be a great year:“We’re on pace to see a record season,...

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Marketing

Here’s a Present from Team Goldstar!

For the holidays, Goldstar wants to give you a little gift: a Boost BOGO (Buy One Get One) through December 31!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness.If it’s your first time setting up a campaign, here are a few tips to make sure it goes well:Set your campaign for 7 to 10 days...

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News

Long Beach Ballet Wins 12th Annual “Nutty” Award

Long Beach Ballet has won the 12th Annual Goldstar National Nutcracker Award!As the winner of the only award that honors live performances of the seasonal classic, Long Beach Ballet will receive a cash prize to go toward education and accessibility programs; the coveted “Nutty” statuette; and is officially named the best-loved Nutcracker in the U.S. for 2018. This production competed in a field of more than 65 nominees to take top honors in the audience-favorite competition.“This is indeed a...

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News

On the Street Where You Live

We were very sorry to read that Avenue Q will be closing in April 2019. Of course, we love the show outright, but it’s also extra meaningful to us because once a year we get to take up residence on the Avenue Q stage at New World Stages for the annual TEDxBroadway conference.When we first moved into the space back in 2011, it wasn’t lost on us that the backdrop for the event was literally a neighborhood. After all, TEDxBroadway...

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Marketing

Boost By the Numbers

Have you heard of Goldstar's Boost? It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow.A Little Background:Boost was created for organizers (like you!) who wanted a way to go beyond their organic reach on Goldstar and build even more awareness with Goldstar's audience of live entertainment fans.To help, Goldstar created Boost, which puts your...

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