Contributors

Marketing

July Is Boost BOGO Month. Create Your First Boost & Goldstar Will Match It.

If you’ve been curious about how Boost can raise your event’s awareness, but haven’t taken the plunge, now’s the time: Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign if you set it up in July!Why July?July is one of the busiest months on the Goldstar site and app (as busy as the holidays!), so it’s the perfect time to raise awareness for your events. Goldstar members are looking for things...

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News

Kids, Freedom & Huddled Masses

We wanted to share a few of the TEDxBroadway talks that came to mind, given the headlines we've all been watching over the last few weeks.In 2013, at TEDxBroadway's second annual event, a 75-year-old George Takei took to the stage to share his personal story about being sent to a Japanese-American internment camp with his family at the age of 5. The Takeis spent four long years in a camp located in the swamps of Arkansas -- and it's...

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Pricing

4 Ways to Do Discounting Right

No. 1: Know where to avoid discounting: It's simple, don't discount to your house list too much.Why is this? Because your house list is most likely made up of your full-price buyers. These are the people who are most likely to put a high value on what you do, even if they haven't bought yet.There's a principle to think about, and that is the best customers should want to give you more and get more from you. Price should...

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News

And the (TEDxBroadway) Winners Are …

We just have to congratulate TEDxBroadway speakers Christine Jones, David Yazbek, Jordan Roth and Ken Davenport on their Tony wins this past weekend. We're incredibly proud of them and the SIX other TEDxBroadway alums who were nominated for Tonys this year. To us, they are all winners.See, each year we approach each speaker and ask them to pour their heart, soul, creativity, energy, fresh ideas and time into a talk that lasts not more than 18 minutes. They spend...

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Marketing

What’s the Marketing Equivalent of “Location, Location, Location”?

We think it's "awareness, awareness, awareness."That's why Goldstar's marketing tool Boost is all about raising awareness. When you create a Boost campaign, your event goes into additional Goldstar emails in a prime spot -- building awareness with our audience of live entertainment fans.Have you tried a Boost campaign yet? It's as easy as filling out a form! You can get started here, or watch this how-to video for more details.P.S. Want more information on Boost and marketing your events on...

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Bright Ideas

TEDxBroadway Summer Playlist

What are you doing this summer? Wait. Before you answer that, watch these talks. Turns out, what you do in the summer could actually have a much bigger impact on you year-round.For example, we loved this talk by TEDxBroadway 2016 alum, Wesley Whatley:He took us down to the campfire, where he strums the guitar and invites us to sing along. Whatley is part of the team that produces America's largest Independence Day celebration -- Macy's 4th of July Fireworks....

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News

The Official TEDxBroadway 2018 Tony Awards Nominees Playlist

10! Count 'em: Ten of our past TEDxBroadway speakers have been nominated for 2018 Tony Awards. Or, put this way, that's more speakers than we've had actual TEDxBroadway events!Every year we pack the TEDxBroadway stage with a host of speakers who are truly excelling in their fields. Some you may already know, and others we're confident you'll be hearing a lot more about soon.We're extremely proud of their achievement (both their Tony noms and their inspiring words from the...

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News

Join Us for the the Audience Marketing Platform Walkthrough

If you're a Goldstar organizer -- or maybe you're not yet and want to be one -- we've got a webinar you might be interested in. The Audience Marketing Platform is Goldstar's platform to market events and sell tickets.Wondering where to start with the Audience Marketing Platform? Want your events up faster and more control over your ticket inventory? Join Goldstar for a quick walkthrough and Q&A session with Shawn Hunter from our Organizer Success Team.This month’s session will be...

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News

TEDxBroadway 2018 Talks Just Released

The 2018 TEDxBroadway talks are here! Now you can view all of the talks from the sold-out event exclusively dedicated to asking, “What’s the Best Broadway Can Be?” held February 27, 2018 at New World Stages.From the idea of “a Rooney Rule for Broadway” to the “Virtue of Not Always Playing It Cool” to “#StartListening” and beyond, 2018 TEDxBroadway was – as one attendee put it -- “insightful, inspiring, informative and fun.”Each talk, curated by TEDxBroadway organizers/co-founders Damian Bazadona...

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News

Hamilton, Dear Evan Hansen Scenic Designer David Korins and Playwright Ione Lloyd Added to TEDxBroadway Lineup

The organizers of TEDxBroadway recently announced that two new speakers will join the lineup for this year’s event at New World Stages, Tuesday, February 27, 2018.The one-day event exclusively dedicated to asking, “What’s the Best Broadway Can Be?” will once again showcase a wide variety of experts, all with unique backgrounds and perspectives, giving talks designed to spark conversation.The newest additions to the TEDxBroadway lineup are:David Korins is the award-winning founder and principal designer of David Korins Design --...

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