We think it's "awareness, awareness, awareness."That's why Goldstar's marketing tool Boost is all about raising awareness. When you create a Boost campaign, your event goes into additional Goldstar emails in a prime spot -- building awareness with our audience of live entertainment fans.Have you tried a Boost campaign yet? It's as easy as filling out a form! You can get started here, or watch this how-to video for more details.P.S. Want more information on Boost and marketing your events on...

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What are you doing this summer? Wait. Before you answer that, watch these talks. Turns out, what you do in the summer could actually have a much bigger impact on you year-round.For example, we loved this talk by TEDxBroadway 2016 alum, Wesley Whatley:He took us down to the campfire, where he strums the guitar and invites us to sing along. Whatley is part of the team that produces America's largest Independence Day celebration -- Macy's 4th of July Fireworks....

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10! Count 'em: Ten of our past TEDxBroadway speakers have been nominated for 2018 Tony Awards. Or, put this way, that's more speakers than we've had actual TEDxBroadway events!Every year we pack the TEDxBroadway stage with a host of speakers who are truly excelling in their fields. Some you may already know, and others we're confident you'll be hearing a lot more about soon.We're extremely proud of their achievement (both their Tony noms and their inspiring words from the...

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If you're a Goldstar organizer -- or maybe you're not yet and want to be one -- we've got a webinar you might be interested in. The Audience Marketing Platform is Goldstar's platform to market events and sell tickets.Wondering where to start with the Audience Marketing Platform? Want your events up faster and more control over your ticket inventory? Join Goldstar for a quick walkthrough and Q&A session with Shawn Hunter from our Organizer Success Team.This month’s session will be...

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The 2018 TEDxBroadway talks are here! Now you can view all of the talks from the sold-out event exclusively dedicated to asking, “What’s the Best Broadway Can Be?” held February 27, 2018 at New World Stages.From the idea of “a Rooney Rule for Broadway” to the “Virtue of Not Always Playing It Cool” to “#StartListening” and beyond, 2018 TEDxBroadway was – as one attendee put it -- “insightful, inspiring, informative and fun.”Each talk, curated by TEDxBroadway organizers/co-founders Damian Bazadona...

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The organizers of TEDxBroadway recently announced that two new speakers will join the lineup for this year’s event at New World Stages, Tuesday, February 27, 2018.The one-day event exclusively dedicated to asking, “What’s the Best Broadway Can Be?” will once again showcase a wide variety of experts, all with unique backgrounds and perspectives, giving talks designed to spark conversation.The newest additions to the TEDxBroadway lineup are:David Korins is the award-winning founder and principal designer of David Korins Design --...

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The complete lineup has been announced for TEDxBroadway, the one-day event exclusively dedicated to asking, “What’s the Best Broadway Can Be?”The 7th annual TEDxBroadway will once again showcase a wide variety of experts from an even wider variety of backgrounds, industries and perspectives. Each talk is curated by TEDxBroadway organizers to create one-of-a-kind narratives, drive important conversations, and inspire all who have a stake in the future of Broadway.TEDxBroadway 2018 will be held Tuesday, February 27 at New World...

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How is Boost helping your fellow live event marketers?Since Goldstar launched Boost this past fall, hundreds of our partners (1,145 to be exact) have used it to increase awareness for their events and further their reach with the Goldstar audience.(Not familiar with Boost? It puts your event into additional emails and bumps up your placement in emails. Learn more here.)Now that Boost has been around for a few months, you can see some of the great results live entertainment...

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As you put the finishing touches on your 2018 marketing plans, we thought it’d be helpful to play a comparison game.We know you want to make the most of your budget, and ensure you’re spending money on campaigns that’ll raise awareness for your events and lead to ticket sales.So take a look at our fun little breakdown of how Goldstar's Boost -- a marketing tool that puts your event into additional Goldstar emails and bumps up your placement in emails...

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The worlds of advertising and marketing are shifting, from experimenting with unproven (and unmeasurable) campaigns to expanding placements that already work for further reach and awareness. Fitting right into that shift is Boost, Goldstar's new marketing tool, which puts your event into more emails and bumps up your placement in listings. We’re excited to see there’s been a lot of buzz about Boost lately …“The supplier picks the number of emails they want to have their event boosted in,...

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